Draft:Born x Raised (brand)
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Comment: Also, please try to use the references in the text, rather than putting them all at the end. (And don't use AI to write your article, if that's what you've been doing) Chaotıċ Enby (talk · contribs) 21:40, 2 April 2024 (UTC)
Born x Raised[edit]
Born x Raised is an American streetwear brand based in Los Angeles, California. The brand was founded by Chris "Spanto" Printup and Alex "2Tone" Erdmann, the brand integrates the very diverse cultural heritage of Los Angeles with contemporary fashion, emphasizing local identity, social commentary, and street culture. Born x Raised (pronounced "Born and Raised") represents a response to the gentrification of Los Angeles neighborhoods, serving as a platform to express the founders' connection to their city's ever changing landscape.
History[edit]
Born x Raised was established in 2013 by Chris "Spanto" Printup, a Venice native, and Alex "2Tone" Erdmann, a fellow Los Angeles creative. The brand's inception was motivated by the founders' desire to capture the essence of Los Angeles street culture and to voice the experiences of those who have been affected by gentrification in their neighborhoods. The name "Born x Raised" itself is a direct reference to the founders' deep-rooted ties to their respective cities, specifically Venice, and a testament to their commitment to preserving the cultural integrity of their community. Unfortunately, one of the founding members, Printup, passed away on June 28 2023 from injuries sustained in a car accident which took place in Albuquerque, New Mexico.
Identity and Philosophy[edit]
At its core, Born x Raised is much more than just a clothing line; it's a cultural statement. The brand's identity is heavily influenced by Los Angeles' rich tapestry of cultures, including its skate, surf, music, and street art scenes. Using a distinctive aesthetic that includes bold graphics, typographies, and slogans, Born x Raised communicates themes of loyalty, respect, and resistance against gentrification and cultural erasure.
A notable aspect of Born x Raised's philosophy is its focus on authenticity and local production. The brand prides itself on producing its garments in Los Angeles, maintaining close ties to the community's artisans and manufacturing capabilities. This commitment not only ensures quality but also supports the local economy and workforce.
Products and Collaborations[edit]
Born x Raised offers a wide range of streetwear products, including t-shirts, hoodies, hats, and accessories. The designs often feature the brand's logo, distinctive graphics, and messages that resonate with their cultural and social commentary.
The brand has also engaged in several high-profile collaborations, working with artists, musicians, sports teams from across the world such as the Los Angeles Rams, the Los Angeles Dodgers, Los Angeles Football Club and most recently, professional french football club, Paris Saint-Germain. The brand has also collaborated with other fashion brands to create unique, limited-edition collections. These collaborations further cement Born x Raised's influence in both the fashion industry and broader cultural conversations.
Impact and Reception[edit]
Born x Raised has received praise for its authentic representation of Los Angeles culture and its commitment to social issues. The brand's approach to fashion as a medium for storytelling and cultural preservation has resonated with a diverse audience, from local community members to international celebrities.
Moreover, Born x Raised's stance on gentrification and cultural identity has sparked discussions beyond the realm of fashion, contributing to broader conversations about urban development, community displacement, and cultural heritage.
References[edit]
[1][2][3][4][5][6]https://en.psg.fr/teams/first-team/content/paris-saint-germain-drops-a-limited-edition-collab-with-born-x-raised-during-the-classique-olympique-de-marseille-paris-saint-germain-ligue-1-2023-2024
- ^ "Chris 'Spanto' Printup, founder of L.A.-based clothing line Born X Raised, dies at 42". Los Angeles Times. 2023-06-28. Retrieved 2024-04-02.
- ^ "Inside the most transcendent party in L.A. you wish you had been invited to". Los Angeles Times. 2022-03-17. Retrieved 2024-04-02.
- ^ "Born x Raised". Born X Raised. Retrieved 2024-04-02.
- ^ Twitter (2021-06-09). "Born X Raised releases Dodgers and Lakers City of Champs collection". Los Angeles Times. Retrieved 2024-04-02.
{{cite web}}:|last=has generic name (help) - ^ Rojas, Frank (2023-11-24). "L.A. Pays Stylish Tribute to Born X Raised Founder". The New York Times. ISSN 0362-4331. Retrieved 2024-04-02.
- ^ "If you put 'In Loving Memory' on your back, you must know where you're Born X Raised". Los Angeles Times. 2023-06-08. Retrieved 2024-04-02.