Draft:Brihans Natural Products

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  • Comment: Moreover, it is likely created by a group of people (multiple IP users) hired by the company. Overly excessive details on product lines only point in that direction. Speaking outside of the Paid/Promo angle, it needs a fundamental rewrite and trim to comply with our neutrality policies. X (talk) 19:55, 19 April 2024 (UTC)
Brihans Natural Products Ltd.
Company typeCompany limited by shares
ISININE04ZC01014
IndustryAyurvedic skin care, hair care, and health care products
Founded20 April 2000; 24 years ago (20 April 2000)
FounderMandar Agashe
Headquarters
Shaniwar Peth, Pune, Maharashtra
,
India
Area served
Key people
Sheetal Agashe (managing director)
ProductsGels, moisturizers, shampoos, lotions, ointments, juices, tablets, and herbal medication
Revenue
Total equity
 (2017)
Number of employees
65 (2023)
ParentBrihan Maharashtra Sugar Syndicate Ltd.
Websitebrihansnatural.com
Footnotes / references
[1][2][3][4]

Brihans Natural Products Limited is an Indian skin care, hair care, and health care products company, which manufactures and markets Ayurvedic personal care products. Incorporated on 20 April 2000 by Mandar Agashe, the company is headquartered in Pune, Maharashtra, India. Sheetal Agashe has served as the company's managing director since January 2013. In 2022, their annual revenue was estimated to be IN₹109 million.

Best known for using active ingredients derived from natural products, their products have been widely used for scientific research in the fields of pharmacognosy, botany, chemistry, food technology, and food science. The company's flagship brand, Greenleaf, has been the recipient of several accolades, including a Promising Brands Award from The Economic Times in December 2019, a Femina Power Brands Award from Femina in January 2022, and an Outlook Business Movers & Shakers Award from Outlook in May 2022.

History[edit]

Under Mandar Agashe: 1998 — 2013[edit]

Since 1998, the Brihan Maharashtra Sugar Syndicate had established Brihans Pharmaceuticals in Mumbai,[5] a division set up to research and develop herbal medication using allopathic delivery systems and Ayurvedic formulae. Noticing the side effects caused by cosmetic products, the company conducted test marketing to determine the gap in the market for skin care and hair care products with Ayurvedic formulae in Andhra Pradesh in August 1999, and then nationally by February 2000.[6][7] Brihans Natural Products was formally incorporated by Mandar Agashe on 20 April 2000 as a private limited company, and as a subsidiary of the Syndicate.[8]

By September 2001, using a wide distribution network, the company had set up 19 branches serving 700 distributors across India. The company exported its products to the United Arab Emirates, Oman, Malaysia, and the Maldives by then. The company initially launched the brands CleanComb and OraHeal, the former was a dandruff and hair loss prevention lotion, while the latter was a chewable tablet for mouth ulcers. That same year, the company was awarded an Udyog Ratna Excellence Award from the Institute of Economic Studies, in New Delhi.[6]

In December 2002, the company launched a shampoo under the CleanComb brand and a skin gel under the brand Greenleaf.[a] It had also established a division to distribute to beauty parlours.[9] In January 2003, the company announced plans to export to the United States and Europe, announcing a partnership with TSI, to export Aloe vera juice and powder to be manufactured into personal care products for distribution within Europe from Germany. The company was additionally exporting to Sri Lanka, Mauritius, Thailand, and South Korea at the time.[12]

By January 2004, the company was manufacturing several Aloe vera-based products under the brand Greenleaf, cucumber based products under the brand CucumWhite,[13] and had introduced a hibiscus based hair gel under the brand JasRed.[14] By November of that same year, the company began exporting to Australia and South East Asia.[15] In January 2006, The Economic Times reported the company processed standardized batches of Aloe barbadensis to prevent contamination in its products.[16] By March of that same year, the company had launched health juices under the brand Brimune,[17] and further launched a turmeric based face wash in June that same year.[18] Since 2007, the company was headquartered in Shaniwar Peth, Pune.[19]

Under Sheetal Agashe: 2013 — present[edit]

In January 2013, Sheetal Agashe was appointed as the managing director of the company, having previously served as their chief executive officer since 2005.[20] In October 2013, the company's trade name was trademarked.[21] By May 2014, the company was exporting to Réunion and Singapore and manufactured most of its range with Aloe vera as the prime ingredient,[22] with the company's product range being restructured by Agashe under the umbrella brand Greenleaf by 2016.[20] In October 2016, the company's flagship brand Greenleaf was shortlists as one of India's most trusted brands by the business analysis firm IBC InfoMedia.[23][24]

In July 2017, the company sponsored Vikram Phadnis's directorial debut, Hrudayantar (2017), starring Mukta Barve and Subodh Bhave. The company's products were placed in scenes throughout the film.[23] In August of that year, the company was reported to be among the major contributors to the India Aloe vera products market, with Patanjali Ayurved, Dabur, the Baidyanath Group, and the Himalaya Wellness Company listed as its primary competitors.[25][26] In March 2018, the company's flagship brand Greenleaf, was one of the brand sponsors for the Marathi edition of the Mirchi Music Awards.[27] In September of that year, the company further sponsored Femina magazine's Mrs. Stylista beauty pageant.[28] In December of that year, the company was awarded an India's Most Admired Brand Award by the market research firm White Page India.[29]

By April 2019, the company sourced locally produced Aloe vera, Phyllanthus emblica, and Hibiscus rosa-sinensis for its production, further sourcing its raw material from drought-prone Solapur in Maharashtra. The company's marketing strategy further included celebrity endorsements, film product placements, and award show sponsorships.[23] In May of that year, the company was reported to have a significant global market share of Aloe vera on the Indian subcontinent, alongside Patanjali Ayurved, Dabur, the Himalaya Wellness Company, Fabindia, and Forest Essentials.[30] In July of that year, Malaika Arora endorsed the company's Greenleaf Aloe Vera Skin Gel product over social media,[31] and in subsequent sponsored columns in Times Life in May and June of that year, praising the product's ingredients, features, uses, and benefits for the summer.[32] In August of that year, the company's flagship brand was once again shortlisted as that year's most trusted brands from IBC InfoMedia.[24] In December of that year, the company's flagship brand further received a Promising Brand Award from The Economic Times,[33][24] further appearing as one of the brand sponsors at the 6th Filmfare Glamour and Style Awards.[34]

In December 2020, the company launched an Aloe vera and 60% w/w alcohol based hand sanitizer and an Aloe vera based liquid hand soap amidst the COVID-19 pandemic.[35] By July 2021, the company exported its products across India, the United Arab Emirates, Singapore, Nepal, and Malaysia.[36] In January 2022, the company's flagship brand was the recipient of Femina magazine's Power Brands Awards.[37] In May of that year, the company itself was awarded a Best of Bharat Award from the Exchange4Media Group,[38] and the company's flagship brand was awarded a Movers and Shakers Award from Outlook that same month.[39] In August that same year, the company was a brand sponsor for the 67th Filmfare Awards.[40] In 2023, the company further brand sponsored the Sakal Premier Awards in April,[41] the Grazia Millennial Awards in June,[42] the Bhojpuri Icon Awards by Filmfare and Femina in July,[43] and the 2023 Filmfare OTT Awards in November.[44] That same month, the company launched a hair serum for hair loss containing Aloe vera, Hibiscus rosa-sinensis, Lawsonia inermis, Phyllanthus emblica, and Eclipta prostrata as its primary ingredients.[45]

Products[edit]

The company manufactures skin care and hair care products that have active ingredients that are derived from the natural products of biological activity as compared to artificial chemicals generally used in most cosmetics.[46][47]

Greenleaf[edit]

Since its introduction in December 2002,[9] Greenleaf has been the flagship brand promoted by the company.[46] The company has manufactured several gels, moisturizers, shampoos, and ointments under the flagship. The products claim to relieve acne, rashes, and dandruff. Aloe vera, Curcuma longa, Melaleuca alternifolia, Cucumis sativus, Hibiscus rosa-sinensis, Prunus amygdalus, and Garcinia indica are some of the ingredients used in the manufacturing.[24][47] The products have generally been marketed for the summer season.[48]

The company received the trademarked for the brand in December 2019.[11] Since 2016, Greenleaf has also served as the umbrella brand for the company,[20] with the brands CucumWhite and JasRed initially introduced under Mandar Agashe before 2004,[13][14] being restructured under the Greenleaf flagship by Sheetal Agashe.[20][36] The flagship has also been the recipient of numerous accolades from The Economic Times, Femina, and Outlook.[47]

Brimune[edit]

The brand Brimune was launched in March 2006. The company has promoted sugar free health juices under the brand label.[17] Previously, the company had exported its Aloe vera juice to Europe without a brand label.[12] Aloe vera and Phyllanthus emblica are the two ingredients used.[17] The juices are typically fibrous in consistency,[49] and are marketed as nutritional supplements and immunity builders.[24]

CleanComb[edit]

CleanComb was one of the initial brands launched by the company in April 2000.[50] The brand initially promoted a dandruff and hair loss prevention lotion and the formulation included twelve Ayurvedic herbs,[6] before introducing a shampoo in December 2002.[9] The brand was subsequently discontinued following consumer complaints filed with the Advertising Standard Council of India for the brand's product advertisements in April 2014.[51] The brand's trademark was granted to the Brihan Maharashtra Sugar Syndicate, the parent company of Brihans Natural Products, in May 2014.[52] In December 2023, the company launched a hair serum to treat hair loss under its Greenleaf flagship.[45]

OraHeal[edit]

OraHeal was one of the initial brands launched by the company in April 2000. The brand promoted a chewable tablet for mouth ulcers, originally marketed as an over-the-counter herbal medicine.[6] Glycyrrhiza glabra and Acacia catechu were the ingredients used in the tablets.[49] The brand's trademark was granted to the Brihan Maharashtra Sugar Syndicate, the parent company of Brihans Natural Products, in May 2014.[53]

Research[edit]

The company's products have been widely used in scientific research.[46][16][5] The company's initial organic Aloe vera juice exports to Europe were cited in a December 2009 study published by the journal Beverage & Food World conducted by Singh et al from the food technology departments of the Allahabad Agricultural Institute and the National Productivity Council, researching the use of hurdle technology in determining the effects of pasteurisation or the use of preservatives as efficient preservation methods on the pH and total suspended solids in Aloe vera juice.[54]

In a September 2023 study published by the Journal of Photochemistry and Photobiology in January 2024, Sahoo et al sought to study if N-acetylcysteine would photo-stabilize avobenzone under natural sunlight by integrating avobenzone, N-acetylcysteine as a wound healing agent, and glutathione as a skin whitener into the company's Greenleaf Aloe Cucumber Gel using Ellman's reagent. Their findings concluded that their integrated formulation with the Greenleaf Aloe Cucumber Gel protected the skin against UVA radiation because the N-acetylcysteine deactivated the keto-avobenzone, and promoted keto-enol tautomerization.[55]

Controversies[edit]

In April 2014, the company's advertisement for its hair loss lotion brand CleanComb was complained against to the Consumer Complaints Council of the Advertising Standard Council of India. The complaints alleged that the advertisement misled customers in violation of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954. The company's brand was one of several consumer brands from the health care and personal care products industries to be complained against.[51]

In October 2017, the Consumer Complaints Council of the Advertising Standard Council of India further upheld consumer complaints against the company's advertisement of their flagship Greenleaf Pure Aloe Vera Skin Gel product. The complaints alleged that the company's use of the "India's Most Trusted Brand Award 2016" from IBC InfoMedia was unreferenced within the advertisement, further alleging that the survey methodology, survey data, evaluation criteria, and competitor analysis for the award were missing from the advertisement.[56][57]

The complaints further alleged that the product's claimed effects against acne, sunburn, rashes, skin allergies, cuts, and wounds were inadequately substantiated with comparative research for product efficacy, and thus misleading as per the Drugs and Magic Remedies Act, 1954, and the Drugs and Cosmetics Rules, 1945.[56][57] As a result, the company conducted clinical trials in April 2018 for the product which allegedly proved that it reduced inflammation and improved healing of the skin.[36]

See also[edit]

Notes[edit]

  1. ^ The brand name was initially stylized as "Green Leaf",[9] but has been stylized as "Greenleaf" as of 2022.[10] Its 2019 trademark registration was for both stylizations.[11] This article uses the latest style for consistency.

References[edit]

  1. ^ "Brihans Natural Products Company Profile". The Economic Times. Retrieved 16 February 2024.
  2. ^ "Brihans Natural Products - Private Company Overview". Yahoo! Finance. Retrieved 19 February 2024.
  3. ^ "Brihans Natural Products Limited Company Profile". Zauba Corp. 21 April 2023. Retrieved 16 February 2024.
  4. ^ "Brihans Natural". Tracxn. Retrieved 16 February 2024.
  5. ^ a b Babu, M. Kishore; Prasad, G.; Sreenivas, T.; Sirisha, B. (2017). Globalisation of Indian Healthcare Services. Lucknow: Vandana Publications. p. 264. ISBN 978-81-934822-8-5. Retrieved 16 February 2024 – via Google Books.
  6. ^ a b c d "'Udyog Ratna' for Brihans". The Times of India. Pune. TNN. 7 September 2001. Retrieved 16 February 2024.
  7. ^ Pullaiah, T. (2002). Medicinal Plants in India. Vol. 2. New Delhi: Regency Publications. p. 561. ISBN 978-81-87498-51-3. OCLC 52472047. Retrieved 16 February 2024 – via University of Chicago.
  8. ^ Company News and Notes. Ministry of Commerce & Industry. July 2000. p. 46. Retrieved 16 February 2024 – via University of California, Berkeley.
  9. ^ a b c d "Brihans unveils new products". Business Line. Pune. The Hindu. 3 December 2002. Archived from the original on 1 February 2005. Retrieved 16 February 2024.
  10. ^ Agashe 2022, p. 2.
  11. ^ a b "Brihans Natural Products Ltd Receives Approval for Trademark GREENLEAF". Indian Trademark News. India. 18 Dec 2019.
  12. ^ a b "Brihans Natural Eyes US, European Markets". The Financial Express. Chennai. 24 January 2003. Archived from the original on 2 February 2017. Retrieved 16 February 2024.
  13. ^ a b Seshan, Sekhar (5–18 January 2004). "A New High". Business India. A. H. Advani: 69–70. ISSN 0254-5268. OCLC 4525594. Retrieved 16 February 2024 – via University of Virginia.
  14. ^ a b "Anti-oxidant gel enriched with Vitamin C". Asian Sources Gifts & Home Products. 22 (11–12). Hong Kong: Trade Media Limited: 344. 2004. ISSN 1010-9579. OCLC 15071084. Retrieved 16 February 2024 – via University of California.
  15. ^ "Corporate Briefs: Brihans move". The Telegraph. 4 November 2004. Retrieved 16 February 2024.
  16. ^ a b "Green Leaf: India's 1st Skin Gel with 90% Aloe Vera". The Economic Times. 30 January 2006. Retrieved 16 February 2024.
  17. ^ a b c "Health & Beauty". The Times of India. 8 March 2006. p. 28. Archived from the original on 31 August 2017. Retrieved 16 February 2024.
  18. ^ "Brand Launches: Healing Aloe". The Times of India. 21 June 2006. p. 26. Archived from the original on 24 September 2017. Retrieved 16 February 2024.
  19. ^ The Indian Newspaper Society Press Handbook. New Delhi: S. Bhushan Jain. 2007. p. 598. OCLC 20611811. Retrieved 17 February 2024.
  20. ^ a b c d Sathe-Patwardhan, Radhika (2019). "The Boss Lady: Sheetal Agashe, MD, Brihans Natural Products". In Chaitanya, Tanya (ed.). Femina presents Pune's Most Powerful 2018-19 (Coffee table book). Mumbai: Worldwide Media. pp. 64–65. RNI 6253/59.
  21. ^ "Brihans Natural Products Ltd Receives Approval for Trademark BRIHANS NATURAL PRODUCTS". Indian Trademark News. India. 25 Oct 2013.
  22. ^ Acharya, Auyon; Sheikh, Ghazala (1 May 2014). "Naturally yours!". Femina. Pune. p. 47. RNI 6253/59.
  23. ^ a b c Kulkarni, Praveen (3 April 2019). "शीतल आगाशे – प्रेरणादायी 'बिझनेस लीडर'" [Sheetal Agashe – Inspirational 'Business Leader']. Sakal (in Marathi). Pune. p. 2.
  24. ^ a b c d e Arora, Tarana (9 November 2021). "6 Aloe Vera Products That Will Make You Go 'A Loe You Very Much'". Whats Hot. Retrieved 16 February 2024.
  25. ^ "India Aloe Vera Products Market By End Use Application, By Form, By Distribution Channel, Competition Forecast & Opportunities, 2012 - 2022" (Press release). New York City: Business Insider. 17 August 2017. Retrieved 16 February 2024 – via PR Newswire.
  26. ^ India Aloe Vera Products Market By End Use Application, By Form, By Distribution Channel, Competition Forecast & Opportunities, 2012 – 2022 (Report). TechSci Research. 17 August 2017. 5065468. Retrieved 16 February 2024.
  27. ^ "Celebrities at Mirchi Music Awards Marathi 2018". News18. Mumbai. 14 March 2018. Retrieved 16 February 2024.
  28. ^ "Femina Mrs Stylista West 2018". Femina. 29 September 2018. Retrieved 16 February 2024.
  29. ^ Nair, K. & Pahari 2018, pp. 28–29.
  30. ^ Global (United States, China, Japan, Europe, MEA, LATAM, RoW) Aloe Vera Products Market Size, Growth Drivers and Trend to 2028 (Report). Edison, New Jersey: HTF Marketing Intelligence Consulting. May 2019. 1297914. Retrieved 21 February 2024.
  31. ^ "Malaika Arora की जवां स्किन का राज है ऐलोवेरा जेल". Navbharat Times (in Hindi). India Times. 23 July 2019. Retrieved 21 February 2024.
  32. ^ Multiple sources:
  33. ^ The Economic Times Promising Brands 2019 (Award ceremony). ET Edge. 12 December 2019. Event occurs at 1:44:29 – via YouTube.
  34. ^ Seth, Analita (January 2020). Pillai, Jitesh (ed.). "The Victory Wagon". Filmfare. Vol. 69. p. 76. ISSN 0971-7277. RNI 1619/1957. Retrieved 16 February 2024 – via Magzter.
  35. ^ "Safety, First! Try out these natural products today". Femina. Mumbai. November 2020. RNI 6253/59.
  36. ^ a b c Arya, Charudatta (July 2021). "Aloe There: Sheetal Agashe of Brihans Natural Products talks about the brand's USP". Femina. p. 11. RNI 6253/59.
  37. ^ "Femina Power Brands 2021-22". Femina. 21 January 2022. Retrieved 16 February 2024.
  38. ^ e4m Pride Of India Brands: The Best of Bharat Awards 2022. Exchange4Media Group. 23 May 2022. Event occurs at 29:55 – via YouTube.
  39. ^ "Outlook Business: Meet The Movers And Shakers Of Indian Business". Outlook India. 7 May 2022. Retrieved 16 February 2024.
  40. ^ Sharma, Devesh (October 2022). Pillai, Jitesh (ed.). "Winners take it all!". Filmfare. Vol. 71. p. 90. ISSN 0971-7277. RNI 1619/1957. Retrieved 16 February 2024 – via Magzter.
  41. ^ Patil, Vaishali (15 April 2023). "Sakal Premier Awards 2023: 'सकाळ प्रीमियर' सोहळ्यात गुणवंतांचा गौरव." Sakal (in Marathi). Retrieved 16 February 2024.
  42. ^ Lokhandwala, Yusuf (July 2023). Dhondy, Mehernaaz (ed.). "All About The Grazia Millennial Awards 2023". Grazia India. Vol. 16, no. 4. Mumbai. pp. 62–66. RNI MAHENG/2008/25042. Retrieved 16 February 2024 – via Magzter.
  43. ^ "Filmfare & Femina Bhojpuri Icons". Filmfare. Lucknow. 16 July 2023. Retrieved 16 February 2024.
  44. ^ Sharma, Devesh (December 2023). Pillai, Jitesh (ed.). "Art of Victory!". Filmfare. Vol. 71. p. 57. ISSN 0971-7277. RNI 1619/1957. Retrieved 16 February 2024 – via Magzter.
  45. ^ a b "Give Your Hair The Care It Deserves With Greenleaf Anti Hair Fall Hair Serum From Brihans Natural!". Whats Hot. 17 November 2023. Retrieved 16 February 2024.
  46. ^ a b c Nair, K. & Pahari 2018, p. 29.
  47. ^ a b c Shahi, Sukriti (28 October 2021). "This Homegrown Brand Offers All-Natural Aloe Vera Products For Beauty Needs". Femina. Retrieved 18 February 2024.
  48. ^ Rathod, Kalwyna (31 March 2023). "Bid Goodbye To Summer Skin Problems With Aloe Vera Gel". Femina. Retrieved 18 February 2024.
  49. ^ a b Agashe 2022, p. 6.
  50. ^ "CleanComb Hair Loss Lotion MANUFACTURER: Brihans Natural Products CATEGORY: 321 - Hair Colorings Other Hair Products". International Product Alert. 7 (7). Marketing Intelligence Service, Ltd. 2000. ISSN 1086-1238. Retrieved 18 February 2024 – via University of Barcelona.
  51. ^ a b "ASCI upheld complaints against 82 out of 124 ads in April 2014". BestMediaInfo. Mumbai. 27 June 2014. Retrieved 16 February 2024.
  52. ^ "Brihan Maharashtra Sugar Syndicate Ltd Receives Approval for Trademark Clean Comb". Indian Trademark News. India. 24 May 2014.
  53. ^ "Brihan Maharashtra Sugar Syndicate Ltd Receives Approval for Trademark ORAHEAL". Indian Trademark News. India. 26 May 2014.
  54. ^ Singh, Kumar & Shalini 2009, pp. 15–19.
  55. ^ Sahoo et al. 2024.
  56. ^ a b "ASCI bans 200 ads in October 2017; Healthcare, Education sector tops list of banned ads". Moneylife. 28 December 2017. Retrieved 16 February 2024.
  57. ^ a b "ASCI Update: Complaints against 200 out of 319 ads upheld in October 2017". AFAQs!. 29 December 2017. Retrieved 16 February 2024.

Bibliography[edit]

Further reading[edit]

External links[edit]

  • Official website
  • Business data for Brihans Natural Products Limited:
  • Brihans Natural Products at Crunchbase


Category:Indian companies established in 2000 Category:Companies based in Pune Category:2000 establishments in Maharashtra Category:Companies based in Maharashtra Category:Privately held companies of India Category:Pharmaceutical industry of India Category:Pharmaceutical companies of India Category:Pharmaceutical companies established in 2000 Category:Food and drink companies established in 2000 Category:Cosmetics companies of India Category:Health care companies of India Category:Ayurvedic companies Category:Personal care companies

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