Draft:BroBible

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BroBible[edit]

BroBible is a sports and popular culture website. The site was founded in 2008 by Doug Banker in New York City, targeting men aged 18–44 who are “upwardly mobile and career ambitious”..[1] Today, it covers various topics with a full-time editorial staff, including sports news, entertainment news, men’s lifestyle topics, and Internet culture.

History[edit]

Chapter 1: The Start-Up Years (2009-2012)[edit]

BroBible began in 2008 as a social media network for users to "share stories of weekend revelries and exchange tips on romantic endeavors,”[2], with Gawker announcing “let Bros be Bros!”[3] upon the site’s launch.   

The site was started by Doug Banker and a team comprising of Alex Garinger (editor), Adriaan Zimmerman (business development), and writers Jason Cammerota and Brandon Wenerd.

The initial aim was to create a space where a millennial male demographic could discuss sports, entertainment, and lifestyle topics. The website eventually transitioned to a blogging platform, producing content that ranged from sports and men's fashion hot takes, to commentary on popular HBO shows, viral videos, music, college news, and internet phenomena. Popular content franchises included the Lacrosse All-Flow Team[4]. The website also delved into more personal topics such as transitioning from college to post-graduate life and personal growth. Boston rapper Sam Adams referenced “find me in the club with my BroBible boys” on his viral 2010 song “Tab Open”.[5]

Significant traffic growth was seen in these early years, with a particular highlight being credited as an early amplifier of the "Bros Icing Bros" phenomenon by The New York Times.[6] The company also began hosting concerts and events, partnering with artists and brands on a national scale, including Pretty Lights[7], Big Boi[8], Avicii[9], Wale, and Miami Horror[10]. In 2011, BroBible’s "Alpha Experience" consumer trade show and concert drew in around 1,500 attendees in New York City, offering a blend of product demonstrations from major sponsors including Microsoft, Under Armour, and Dodge, as well as live entertainment[11]

In 2011, Gallery Books published My Dad Is A Bro[12], a Father’s Day book by the editors of BroBible, based on a novelty photo Tumblr. The book was adapted into an episode of MTV’s True Life by the same name. [13]

Chapter 2: Acquisition and Growth (2012-2018)[edit]

In 2012, BroBible was acquired by Woven Digital (later UPROXX Media)[14]. This acquisition allowed BroBible to expand its advertising capabilities, utilizing Woven’s direct sales apparatus and diving deeper into digital advertising and custom content creation, such as a branded content documentary with Checker’s Drive-In and rapper Rick Ross.[15]

The website continued to produce viral content, interview cultural figures, and cover major events, reporting 6.3 million unique visitors per month, up from a peak of 2.4 million in 2011 in 2013[16]. A key moment during this period was the integration of Guyism.com and Bro Tips media[17], which hosted sports personality Katie Nolan’s first YouTube series[18], into BroBible, further expanding its content and editorial team. Other notable moments include the hiring of viral sorority writer Rebecca Martinson [19], being credited for revealing Twitter account of convicted Boston Marathon Bomber Dzhokhar Tsarnaev during a manhunt for the fugitive bomber[20], the publishing of an allegedly leaked NFL Draft scouting report by the New England Patriots for Johnny Manizel[21], a SXSW party with Riff Raff [22]sponsored by Spike TV and Jägermeister, a longform article about a BroBible writer attending Taylor Swift premiere party for the Shake It Off music video and eating pizza at her New York City apartment afterwards[23], and FOIA request to the CIA asking to reveal the explicit material on Osama Bin Laden’s hard drive[24], which prompted a “lightning fast” reply from the agency, saying they will not reveal it. [25]

“There’s still a negative stigma attached to the word bro,” BroBible managing editor J. Camm told Slate in 2013.[26] “But we’re slowly changing that connotation.”

Chapter 3: Present and Future[27][edit]

In 2018, UPROXX was sold to Warner Music Group[28]. BroBible was not a part of the sale and continued to operate independently, owned and operated by Horseneck Media LLC, formed by original partners in the site.

Staff and Operations[edit]

BroBible is headquartered in Greenwich, CT[29], but its staff is fully remote, with key members in New York City, Los Angeles, Sarasota, Miami, Illinois, and Pennsylvania.  

Jason Cammerota is Horseneck Media’s CEO. Brandon Wenerd is BroBible’s publisher. The editorial staff is led by editor-in-chief Cass Anderson[30].

Other staff members include deputy editor Connor Toole, sports editor Jorge Alonso, entertainment editor Eric Italiano, culture editor Douglas Charles, and sports editor Grayson Weir.[31]

Content[edit]

Exclusive interviews[edit]

BroBible has interviewed numerous cultural figures over the years, including Dieon Sanders[32], Tony Romo[33], John Madden[34], Dennis Rodman[35], Pedro Pascal[36], Nicholas Cage[37], Dwayne ‘The Rock’ Johnson[38], Matt Damon[39], Arnold Schwarzenegger[40], Jim Irsay[41], Dana White[42], ASAP Rocky[43], Jason Kelce[44], Travis Kelce, Dustin Poirier[45], Todd Phillips[46], Ronda Rousey[47], John Cena[48], Lil Dicky[49], Miles Teller[50], and Jon Taffer[51].

Notable contributors to BroBible[edit]

Chrissy Teigen, guest advice columnist[52]

Jenn Sterger, video personality[53]

Katie Nolan, video personality[54]

Theo Vonn, guest writer[55]

Alex Hormozi, guest writer[56]

Jared Fried, comedian[57]

Robby Berger of Bob Does Sports, writer and podcaster[58]

Harold Varner, podcaster[59]

Arthur Kade, podcaster[60]

Notable Mentions[edit]

In a 2013 interview with MTV.com, actor Miles Teller called BroBible one of his favorite websites.[61] In his 2022 ‘Positive Influence’ stand-up special comedian Sam Morrill joked, “Maybe you guys don’t get all of your news from BroBible, but it’s one of the most trusted medical journals in America.”[62]

Controversy[edit]

Texas A&M Controversy (2022)[edit]

In February 2022, BroBible was featured in a college football recruiting controversy involving Texas A&M and their head coach, Jimbo Fisher. The university had secured the number one recruiting class according to 247 Sports, which led to rumors and allegations of improper practices. An anonymous post from an Oklahoma fan site, attributed to a user named “SlicedBread,” suggested that Texas A&M was using an NIL slush fund to attract recruits. BroBible then published a blog post discussing these unsubstantiated rumors. Jimbo Fisher responded by specifically calling out BroBible and “SlicedBread” during an appearance on 247 Sports’ recruiting show. He denied the rumors and critiqued the spread of misinformation during a live press conference on May 19, 2022[63]. This incident highlights BroBible's role in the media landscape, illustrating its impact and reach in sports-related discussions.[64]

References[edit]

  1. ^ Quittner, Ella (2010-06-17). Time. ISSN 0040-781X https://content.time.com/time/nation/article/0,8599,1997489,00.html. Retrieved 2023-11-27. {{cite magazine}}: Missing or empty |title= (help)
  2. ^ Quittner, Ella (2010-06-17). Time. ISSN 0040-781X https://content.time.com/time/nation/article/0,8599,1997489,00.html. Retrieved 2023-11-27. {{cite magazine}}: Missing or empty |title= (help)
  3. ^ "Let Bros Be Bros!". 2023-02-23. Archived from the original on 2023-02-23. Retrieved 2023-11-27.
  4. ^ Fuhrer, Zachary (2011-02-04). "BOOLA BOOLA | Dempster '13 and Miller '12 named to BroBible All-Flow Team". Yale Daily News. Retrieved 2023-11-27.
  5. ^ Sammy Adams – Tab Open, retrieved 2023-11-27
  6. ^ Goodman, J. David (June 8, 2010). "Popular New Drinking Game Raises Question, Who's 'Icing' Whom?". The New York Times.
  7. ^ "BroBible.com Books Pretty Lights, RJD2". Relix Media. 2010-03-23. Retrieved 2023-11-27.
  8. ^ "Brobible.com Pres: Big Boi W/ Calvin Harris, LA Riots, the Knocks (New". The Untz. 2010-12-22. Retrieved 2023-11-27.
  9. ^ Beats, Relentless. "GLOWFEST ASU ft. AVICII on 10/22/11 Info". Relentless Beats. Retrieved 2023-11-27.
  10. ^ "BroBible.com Presents Glowfest Halloween at Terminal 5 (New York) on 28 Oct 2011". Last.fm. Retrieved 2023-11-27.
  11. ^ "BroBible Combines Consumer Expo With Concert for First "Alpha Experience"". BizBash. 2011-05-24. Retrieved 2023-11-27.
  12. ^ Simon and Schuster (2011-05-10). My Dad Is a Bro. Gallery Books. ISBN 978-1-4516-2773-2.
  13. ^ True Life - My Dad Is a Bro | MTV, 2013-10-26, retrieved 2023-11-27
  14. ^ LLC, Woven Digital. "Woven Completes Acquisition of BroBible". www.prnewswire.com (Press release). Retrieved 2023-11-27.
  15. ^ schonbrun, zach (2017-01-08). "Rick Ross documentary Video Doubles as Ad for Checkers". The New York Times.
  16. ^ Hess, Amanda (2014-01-16). "The Evolution of the Bro". Slate. ISSN 1091-2339. Retrieved 2023-11-27.
  17. ^ "Woven, the company behind UPROXX & BroBible, raises $18M Series A round | Built In LA". www.builtinla.com. Retrieved 2023-11-27.
  18. ^ Horgan, Richard (2013-05-03). "L.A.'s Woven Digital Acquires Guyism.com". www.adweek.com. Retrieved 2023-11-27.
  19. ^ "'Deranged Sorority Girl' Is Back!". HuffPost. 2013-07-03. Retrieved 2023-11-27.
  20. ^ Hess, Amanda (2014-01-16). "The Evolution of the Bro". Slate. ISSN 1091-2339. Retrieved 2023-11-27.
  21. ^ "Leaked Internal Scouting Report: The Patriots Do Not Like Johnny Manziel". Deadspin. 2014-05-09. Retrieved 2023-11-27.
  22. ^ Viral, BroBible (2014-03-11). "Bros! Come Party With BroBible and Friends in the Woven House at SXSW Starting Tomorrow Night". BroBible. Retrieved 2023-11-27.
  23. ^ "Bro Enters 'Meet Taylor Swift' Contest To Amuse Himself, Falls In Love With Her For Real". MTV. Retrieved 2023-11-27.
  24. ^ Holley, Peter (June 10, 2015). "A 'bro' asked the CIA about Osama bin Laden's porn stash. The agency answered". The Washington Post.
  25. ^ Kamen, Al (2015-06-10). "CIA says Bin Laden's porn stash, if it exists, is classified". The Washington Post.
  26. ^ Hess, Amanda (2014-01-16). "The Evolution of the Bro". Slate. ISSN 1091-2339. Retrieved 2023-11-27.
  27. ^ Anderson, Cass (2015-05-19). "I Just Spoke On The Phone With Arnold Schwarzenegger, We Talked About Blowing Sh*t Up". BroBible. Retrieved 2023-11-28.
  28. ^ Ha, Anthony (2018-08-02). "Warner Music Group acquires Uproxx". TechCrunch. Retrieved 2023-11-27.
  29. ^ opencorporates.com https://opencorporates.com/companies/us_ct/1279843. Retrieved 2023-11-28. {{cite web}}: Missing or empty |title= (help)
  30. ^ "About BroBible". BroBible. Retrieved 2023-11-28.
  31. ^ "About BroBible". BroBible. Retrieved 2023-11-28.
  32. ^ Alonso, Jorge (2023-06-16). "Deion Sanders Defines Success At Colorado, Responds To Critics 'I Know What Winning Looks Like'". BroBible. Retrieved 2023-11-28.
  33. ^ Toole, Connor (2023-02-06). "Tony Romo Addresses His Broadcasting Critics While Giving Us His Super Bowl Prediction". BroBible. Retrieved 2023-11-28.
  34. ^ Wenerd, Brandon (2016-10-25). "How John Madden's 1981 Miller Lite Commercial Marked A Turning Point In His Career (Plus, What Does He Think Of Roger Goodell?)". BroBible. Retrieved 2023-11-28.
  35. ^ Toole, Connor (2019-09-09). "We Talked To Dennis Rodman About His Insane Gambling Stories And Why Zion Williamson Might Be Overrated". BroBible. Retrieved 2023-11-28.
  36. ^ Italiano, Eric (2022-04-20). "INTERVIEW: Pedro Pascal's Rise To Becoming Hollywood's Most Likable Movie Star". BroBible. Retrieved 2023-11-28.
  37. ^ Italiano, Eric (2022-04-27). "INTERVIEW: Nicolas Cage Is Inspired By And Terrified Of The Same Thing". BroBible. Retrieved 2023-11-28.
  38. ^ Italiano, Eric (2022-10-19). "INTERVIEW: The Rock Is The Hero That DC Needs And Deserves Right Now". BroBible. Retrieved 2023-11-28.
  39. ^ Italiano, Eric (2021-07-26). "INTERVIEW: Matt Damon Doesn't Care What Type Of Movie He's In". BroBible. Retrieved 2023-11-28.
  40. ^ Anderson, Cass (2015-05-19). "I Just Spoke On The Phone With Arnold Schwarzenegger, We Talked About Blowing Sh*t Up". BroBible. Retrieved 2023-11-28.
  41. ^ Wenerd, Brandon (2022-12-08). "Jim Irsay On Collecting Guitars, The Grateful Dead, And Hunter S. Thompson". BroBible. Retrieved 2023-11-28.
  42. ^ Alonso, Jorge (2023-05-29). "Dana White On The Business Of Power Slap 'All Investors Have Been Paid Back, This Company Is Profitable'". BroBible. Retrieved 2023-11-28.
  43. ^ Wenerd, Brandon (2013-01-14). "You Don't Know A$AP Rocky". BroBible. Retrieved 2023-11-28.
  44. ^ Wenerd, Brandon (2018-09-26). "Here's How Philadelphia Eagles Center Jason Kelce Takes Care Of His Epic Beard". BroBible. Retrieved 2023-11-28.
  45. ^ Alonso, Jorge (2023-01-06). "Dustin Poirier Talks UFC Future, Wants To Test His Hands With Islam Makhachev". BroBible. Retrieved 2023-11-28.
  46. ^ Wenerd, Brandon (2016-08-19). "From Phish And Frats To Gunrunning -- How 'War Dogs' Director Todd Phillips Became A Master Of Mayhem". BroBible. Retrieved 2023-11-28.
  47. ^ Ronda Rousey On Binge Watching 'Entourage' While Training To Beat Miesha Tate, retrieved 2023-11-28
  48. ^ Wenerd, Brandon (2017-07-31). "John Cena Reveals The Exercise He Hates The Most; Why He Hates The Term 'Cheat Day'". BroBible. Retrieved 2023-11-28.
  49. ^ Wenerd, Brandon (2023-02-23). "Lil Dicky And Travis Bennett Draft Their Pick-Up Basketball Dream Team". BroBible. Retrieved 2023-11-28.
  50. ^ Wenerd, Brandon (2017-10-26). "Why Veterans Deserve More As 'The Biggest Fraternity We Have In This Country', According To Miles Teller". BroBible. Retrieved 2023-11-28.
  51. ^ Toole, Connor (2022-03-21). "Jon Taffer Shares Why He's Being More Aggressive Than Ever On The Newest Season Of 'Bar Rescue'". BroBible. Retrieved 2023-11-28.
  52. ^ Hart, Ben (2021-04-14). "Brandon Wenerd: Founding BroBible, The Evolution of Media, and Youth Culture". The Ben and Tony Podcast. Retrieved 2023-11-28.
  53. ^ Yakas, Ben (18 June 2011). "Last Year's Sexting Star Jenn Sterger Weighs In On Weiner".
  54. ^ Nast, Condé (2018-10-29). "Katie Nolan Is Ready to Put It All Out There". GQ. Retrieved 2023-11-28.
  55. ^ Von, Theo (2016-12-04). "Ranking The 10 Most Attractive People In 'Making a Murderer' Because, By God, Someone Had To Do It". BroBible. Retrieved 2023-11-28.
  56. ^ "Alex Hormozi, Author at BroBible". BroBible. 2023-01-13. Retrieved 2023-11-28.
  57. ^ "Jared Freid, Author at BroBible". BroBible. 2013-12-12. Retrieved 2023-11-28.
  58. ^ "Robby Berger, Author at BroBible". BroBible. 2021-01-28. Retrieved 2023-11-28.
  59. ^ Harris, Mark (2021-03-22). "The Rippin' It Podcast: Larry Fitzgerald Joins Harold Varner III And George Savaricas On The Debut Episode". BroBible. Retrieved 2023-11-28.
  60. ^ Keohan, Matt (2020-09-30). "Introducing The 'Endless Hustle' Podcast: Taking You Into The Lives And Aspirations Of Your Favorite Athletes". BroBible. Retrieved 2023-11-28.
  61. ^ "Questions and Answers with Miles Teller". MTV. Retrieved 2023-11-28.
  62. ^ Sam Morril: Positive Influence - Full Special, 27 November 2022, retrieved 2023-11-28
  63. ^ WATCH: Jimbo Fisher holds press conference to respond to Nick Saban, 19 May 2022, retrieved 2023-11-28
  64. ^ Bucholtz, Andrew (2022-02-02). "Texas A&M's Jimbo Fisher bashes NIL fund story with "It was written on BroBible by a guy named SlicedBread"". Awful Announcing. Retrieved 2023-11-28.
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