Draft:Fathom Analytics

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Fathom Analytics
Fathom Analytics
Screenshot
Screenshot of section of software
Type of site
Web traffic analysis
OwnerPaul Jarvis and Jack Ellis..[1]
Created byPaul Jarvis and Jack Ellis[1]
URLusefathom.com
CommercialYes
Launched2018; 6 years ago (2018)
Current statusActive

Fathom Analytics is simple, privacy-focused web traffic software that started in 2018[1] and pricing starts at US$15/month. It was developed by Conva Ventures Inc, based in Canada and is a simple, privacy-first alternative to Google Analytics[2][3][4]

In 2024, Fathom Analytics was in use on 124,363[5] websites and used by thousands of companies including McLaren, Andrew Huberman, Tailwind CSS and Laravel.

A main feature of Fathom Analytics is event/goal tracking, so customers can collect data from actions like button clicks, newsletter sign-ups, e-commerce and form submissions[6]

The company was founded by Jack Ellis and Paul Jarvis (who is the author of Company of One, published by Mariner Books).

References[edit]

  1. ^ a b c "About our company". Fathom Analytics. Archived from the original on 12 Jan 2024. Retrieved 7 Feb 2024.
  2. ^ "It's time to ditch Google Analytics". Fast Company. 2 February 2019.
  3. ^ "Google Analytics' competitors foretaste business boost following privacy debacles". Euractiv. 22 February 2022.
  4. ^ "Don't be Google: The rise of privacy focused startups". TechXplore. 15 February 2022.
  5. ^ "Websites using Fathom Analytics". BuiltWith. Retrieved 7 February 2024.
  6. ^ "Fathom Analytics adds dynamic event and goal tracking". Coy Wolf. 10 October 2023.