Draft:Indify

Indify
Company type	Public
Industry	Music
Founded	2015; 9 years ago
Headquarters	Paris, France
Area served	Worldwide
Key people	Anthony Valles (Chief Executive Officer and founder);
Services	Music publishing; Digital distribution;
Website	indify.fr

Submission declined on 28 January 2024 by DoubleGrazing (talk).

This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:

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Declined by DoubleGrazing 3 months ago. Last edited by Citation bot 3 months ago. Reviewer: Inform author.

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Indify (also known as Indify Music) is a global digital music company headquartered in France.

History[edit]

The first version of Indify was a business-to-business product targeted at labeling A&R departments, promising to discover safe musical bets that were about to break through.^[1]

In 2020, American entrepreneur Alexis Ohanian came across Leah Kate single "Fuck Up the Friendship" on Indify and subsequently helped Kate connect with the digital marketing company Creed Media.^[2] The aforementioned company promoted the song on the online video platform TikTok, where it went viral, and later on the social networking service Instagram. This success enabled her to release her debut album, "What Just Happened?" in 2021.

The company then shifted its focus to digital distribution, developing tools and services for the promotion and marketing of independent artists and labels.

As of 2024, the company's discography includes 4,500 labels and over forty thousand releases, providing a representation of young talents both in France and internationally.

References[edit]

^ "How Indify Helps Break DIY Artists". Billboard. Retrieved January 28, 2024.
^ "The Exponential Rise of Leah Kate's 'F-ck Up the Friendship'". Rolling Stone. Retrieved January 28, 2024.

Category:Digital audio distributors Category:French record labels

[1] "How Indify Helps Break DIY Artists". Billboard. Retrieved January 28, 2024.

[2] "The Exponential Rise of Leah Kate's 'F-ck Up the Friendship'". Rolling Stone. Retrieved January 28, 2024.

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