Draft:Jay Shells
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Jay Shells (born Jason Shelowitz), is a multidisciplinary artist based in Los Angeles and New York City. He is recognized for his unique projects that often blend art with urban environments, particularly focusing on hip-hop culture and city life. His work often involves a creative and humorous approach, contributing to the cultural dialogue through public art installations and campaigns that address social and civic issues.
The Rap Quotes Jay Shells’ “Rap Quotes” campaign is a distinctive art project that intertwines hip-hop culture with urban landscapes. The initiative involves placing street signs featuring rap lyrics at specific locations mentioned in the songs. Shells meticulously selects lyrics that reference particular streets, neighborhoods, or landmarks and then creates custom-designed street signs that mirror official city signage. By installing these signs at the exact geographic locations alluded to in the lyrics, Shells seamlessly blends the lyrical world of hip-hop with the physical environment, creating a dynamic connection between music and place. The “Rap Quotes” campaign not only pays homage to the influential genre but also turns city streets into a canvas for cultural expression, encouraging viewers to explore their surroundings with a newfound appreciation for the intertwining of music and geography.
The Subway Etiquette Campaign Jay Shells’ Subway Etiquette Project is a creative intervention aimed at addressing and improving the etiquette within New York City’s subway system. Using his artistic talents, Shells designs and displays eye-catching posters and signs that humorously and effectively communicate proper subway behavior. From encouraging riders to give up seats to pregnant passengers to discouraging loud music and blocking doors, Shells employs a combination of witty language and engaging visuals to convey these messages. The project serves as a lighthearted yet impactful reminder for commuters to be mindful of their actions, fostering a more considerate and harmonious subway experience for everyone.
The Metropolitan Etiquette Authority Jay Shells’ “Metropolitan Etiquette Authority” street art project involves the playful and creative integration of artistic elements into public spaces to address urban etiquette. Shells takes on the persona of an etiquette authority figure, using witty and visually engaging signs or installations to encourage positive behavior and social awareness. These artworks often tackle issues related to city life, such as pedestrian courtesy, public behavior, or civic responsibility. Through his unique blend of humor and artistic expression, Shells seeks to provoke thought and prompt a reevaluation of societal norms, contributing to a more considerate and harmonious urban environment. To stay updated on the specifics of this project or other works by Jay Shells, it’s advisable to check his official channels or recent news sources.
References[edit]
https://www.redbull.com/us-en/watch-a-film-about-rap-quotes-street-sign-artist-jay-shells
https://rockthebells.com/articles/rock-the-bells-teams-with-artist-jay-shells-to-bring-rap-quotes-back-to-nyc/ https://www.okayplayer.com/news/jay-shells-rap-quotes-project-video.html https://www.complex.com/style/a/andrew-lasane/jay-shells-rap-quotes-street-sign-project-dirty-south-edition https://hiphopdx.com/news/id.27022/title.jay-shells-explains-rap-quotes-street-art-inspired-by-hip-hop-lyrics https://jumpphilly.org/2014/08/25/jay-shells-brings-his-rap-quotes-to-philly/https://www.juxtapoz.com/news/street-art/jay-shells-the-rap-quotes/ https://www.latimes.com/entertainment/arts/culture/la-et-cm-jay-shells-rap-street-signs-los-angeles-20140420-story.html https://nymag.com/intelligencer/2011/09/artist_who_posted_subway_etiqu.html https://observer.com/2011/09/metropolitan-artist-jay-shells-founds-metropolitan-etiquette-authority-launches-psa-campaign/ https://www.nydailynews.com/2010/08/05/subway-etiquette-artists-latest-pet-project-lazy-dog-owners/ https://gothamist.com/arts-entertainment/latest-street-art-etiquette-sign-targets-texting-zombies https://www.npr.org/sections/talk/2010/04/mind_your_ps_and_qs_on_the_l_t.html