Draft:Marketplace Integrator
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| Submission declined on 25 January 2024 by Qcne (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. | |
Comment: You should add sources to many of the claims without any citations, and add page numbers if possible. The section titled "Benefits" should be restructured, since a section like that is inherently non-neutral. Ca talk to me! 09:51, 30 January 2024 (UTC)
 | This is a draft article. It is a work in progress open to editing by anyone. Please ensure core content policies are met before publishing it as a live Wikipedia article. Find sources: Google (books · news · scholar · free images · WP refs) · FENS · JSTOR · TWL Last edited by Tutwakhamoe (talk | contribs) 60 days ago. (Update)
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Marketplace Integrator - a technology platform or software designed to integrate various online marketplaces or trading platforms. Its objective is to automate key business processes that predominantly include product management, order processing, inventory management, as well as other business processes which offer products or services on multiple online marketplaces. The concept of marketplace integrator was mentioned in academic literature, where the scholars reviewed its contribution to building online marketplaces..[1], understanding platform business models [2], and addressing the challenges and opportunities in e-marketplaces [3].
Technology[edit]
The operational framework of the marketplace integrator encompasses the capability to connect trading platforms through Application Programming Interfaces (APIs) , collect and process product data, manage offers and orders, data synchronization, and report the analytics and errors with performance monitoring being included. To provide a secure connection and access to the marketplace data, technical implementation at the beginning include authentication via API keys, tokens or other mechanisms provided by the marketplace. Subsequent steps include data collection, which is further processed to standardized formats.
Benefits[edit]
Unified management interface and automation of order processing[edit]
Marketplace integrators offer a unified management interface that enables companies to automate order tracking across all connected services. Referring to the service Shopify which is built on the principle of one interface – many stores. Similar to other services that rely on that type of concept, the company has under their span of control orders, customers, and employees[4]
Increased audience reach[edit]
The capability to expand the audience reach may be considered as another advantage of the marketplace integrator. Usually, these companies leverage more favorable advertising contracts applicable to all stores connected to the system. Likewise, the service creates an organic growth of search coverage of the company due to the large audience.[5]
Optimization of the inventory management process[edit]
The trading platform integrator can play a role in the optimization of inventory management processes. The primitive Enterprise Resource Planning (ERP) system is incorporated into the majority of the services related and provides support for, primarily, small businesses that may find it economically unfeasible to create or maintain their own system as a virtue of high development cost or expensive staffing[3]
Enhanced analytics[edit]
Integrators provide analytics and reporting tools, offering insights that might be valuable into sales trends, product popularity, and other relevant metrics.
Disadvantages[edit]
Competitive Disadvantage in Resources[edit]
Rooted in the resource-advantage theory[6], a comparative disadvantage in resources emerges as a factor of competitive disadvantage and significant financial performance within marketplaces. Businesses with limited resources face challenges in establishing and maintaining competitive positions, hindering their ability to adapt and innovate within the dynamic landscape of marketplace integrators.
Impact on Buyer-Supplier Relationships[edit]
E-marketplaces, including marketplace integrators, play a transformative role in shaping buyer-supplier relationships[3]. The evolving dynamics within these relationships present challenges, necessitating a nuanced understanding of altered power dynamics and potential asymmetries arising in the context of marketplace integrators.
Data Integration Complexity[edit]
The complexity of data integration is a significant challenge for marketplace integrators, particularly when interfacing dual and many-to-many network relationships on a unified platform [7]. This intricate web of data integration demands sophisticated technological solutions and strategic considerations to ensure the seamless operation of marketplace integrators while effectively managing diverse network relationships.
References[edit]
- ^ Pavlou, Paul A.; Gefen, David (2004). "Building Effective Online Marketplaces with Institution-Based Trust". Information Systems Research. 15: 37–59. doi:10.1287/isre.1040.0015. S2CID 47274330.
- ^ Täuscher, Karl; Laudien, Sven M. (2018). "Understanding platform business models: A mixed methods study of marketplaces". European Management Journal. 36 (3): 319–329. doi:10.1016/j.emj.2017.06.005. S2CID 157235991.
- ^ a b c Murtaza, Mirza B.; Gupta, Vipul; Carroll, Richard C. (2004). "E-marketplaces and the future of supply chain management: opportunities and challenges". Business Process Management Journal. 10 (3): 325–335. doi:10.1108/14637150410539722.
- ^ "SE-business in Supply Chain Management".
- ^ "STRATEGY TO RAISE BRAND AWARENESS USING SOSIAL MEDIA TO THE MILENIALS". 24 December 2020.
- ^ Hunt, Shelby.; Lambe, Jay (2000). "Marketing's contribution to business strategy: market orientation, relationship marketing and resource-advantage theory". International Journal of Management Reviews. 2 (1): 17–43. doi:10.1111/1468-2370.00029.
- ^ Koppenhagen, Norbert.; Mueller, Benjamin; Maedche, Alexander (2015). "Designing a supply network artifact for data, process, and people integration". Information Systems and E-Business Management. 14 (3): 613–636. doi:10.1007/s10257-015-0296-1. S2CID 254171541.