Draft:Millow
Submission declined on 29 May 2024 by DoubleGrazing (talk).
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| Submission declined on 25 April 2024 by DoubleGrazing (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by DoubleGrazing 39 days ago.
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Comment: The only new source which has been added is the EIC Accelerator one, which adds nothing in terms of WP:NCORP notability. DoubleGrazing (talk) 08:12, 29 May 2024 (UTC)
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Millow[edit]
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| Company type | Private |
|---|---|
| Industry | Foodtech |
| Founded | 2020 |
| Headquarters | Västra Frölunda, Vastra Gotaland County, Sweden |
| Website | Millow.co |
Millow is a Swedish startup that produces minimally processed meat alternatives using mycelium and oats.[1][2]. The company utilizes the Mycelium Utilized Texture Engineering (MUTE) technique, based on the research of Professor Mohammad Taherzadeh at the University of Borås [1][2][3].
Millow's fermentation process is designed to be energy and water-efficient, contributing to reduced CO2 emissions compared to traditional meat production methods [1][4]. The company's products aim to replicate the texture and taste of meat without the use of artificial additives [1][2].
The company employs fast-growing fungal spores, fed with oats in an AI-controlled environment, to create a nutrient-rich mycelial mass for vegan products. This dry fermentation process conserves energy and water while eliminating the need for synthetic additives [5].
Millow collaborated with Rob Janoff, the designer of the Apple logo, for their branding [6]. The Swedish National Food Agency has approved Millow's products, allowing them to be produced and sold under standard food safety regulations [1][2].
Millow has received 2.5 million euros in funding from the EU's EIC program to support the expansion of its production capabilities [5]. Additionally, the company qualified for a 15 million euros direct investment through the EIC Accelerator program on November 8, 2023 [7][8]
References[edit]
- ^ a b c d e Watson, Elaine (2023-02-28). "Mycelium + oats = Millow: Swedish startup emerges from stealth with minimally-processed meat alternative". AgFunderNews. Retrieved 2024-02-20.
- ^ a b c d foodnavigator.com (2023-03-17). "Fungi and oat hybrid makes 'completely new protein' for alternative meat sector". foodnavigator.com. Retrieved 2024-02-20.
- ^ "Research on fungi behind technology for new sustainable meat substitute". Högskolan i Borås. Retrieved 2024-02-20.
- ^ "Swedish startup Millow seeking to raise €6.3M to popularise meat substitutes". www.techarenan.news (in Swedish). 2023-03-06. Retrieved 2024-02-20.
- ^ a b bishop. "Smarta sporer ska få fler att välja vego". Sweden Food Arena (in Swedish). Retrieved 2024-04-25.
- ^ "Introducing Millow: "The Purest Meat Analog Ever" Made of Mycelium and Oats - vegconomist - the vegan business magazine". 2023-03-03. Retrieved 2024-02-20.
- ^ "EIC Accelerator - European Commission". eic.ec.europa.eu. 2024-04-30. Retrieved 2024-05-24.
- ^ "EIC Accelerator" (PDF).
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