Draft:Mussie Sheikh

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Mussie Sheikh
Born
Mustafa Sheikh

(1995-04-10) 10 April 1995 (age 29)
Hawke's Bay, New Zealand
NationalityNew Zealander
Other namesLil Mussie
Alma materUniversity of Auckland
Occupation(s)Entrepreneur, Philanthropist
Known forFounder of Bread Charity

Mussie Sheikh (also known as Lil Mussie) is a New Zealand entrepreneur, musical artist, and philanthropist, known for his contributions to helping children in poverty.[1][2]

Early Life and Education[edit]

Sheikh, of Pakistani descent, was raised in Gisborne located on the East coast of New Zealand. He attended Ilminster Intermediate and later Gisborne Boy's High School, and briefly attended Lindisfarne College, New Zealand for a year as a boarding student.[3] Upon moving to Auckland, he pursued a BSc Honors Science in Chemistry at the University of Auckland where he was also awarded a scholarship.[4]

Philanthropy[edit]

Sheikh established the Bread Charity Foundation, which aims to support disadvantaged children in New Zealand. [5] The foundation organizes events involving supercars to raise funds for various causes including mentoring programs and donations of school and sports equipment.[6][7][8] During the COVID-19 pandemic, Sheikh initiated the Bread Studios project to provide free mini youth centers equipped with musical studios, enabling children to explore their creativity.[9][10][11] In 2021, he was a finalist for the 'Local Hero of the Year' award for his social contributions.[12]

In Los Angeles, Sheikh opened a free musical studio for children in Watts, Los Angeles.[13] [14] He also held a music contest for kids at Edwin Markham Middle School with Nike Vice President Tinker Hatfield and Fender CEO, Andy Mooney as judges.[15]

Under his stage name Lil Mussie, Sheikh's music often revolves around social issues and fundraising for his charitable projects.[16][17] His single "How About You?" discusses the importance of giving and community-building, challenging the notion of tall poppy syndrome prevalent in New Zealand culture. His other notable single "On Me" featured Cleveland rapper, King Chip.[18][19][20]

Mental Health Advocacy[edit]

ClickCheck for Children, launched by Sheikh, is a mental health initiative for children in New Zealand, involving a survey system for regular mental health check-ins in participating schools.[21] Developed in response to personal experiences with the loss of close ones to self-harm and suicide, this initiative is a proactive check-in system designed to identify and support children's mental health issues. Schools participating in the program send a survey to students at least once a fortnight to gauge their mental health and provide necessary support based on the responses.[22]

References[edit]

  1. ^ "Meet Lil Mussie, Gisborne lad turned rapper and charity founder Mustafa Sheikh". NZ Herald. Retrieved 2023-10-17.
  2. ^ Chumko, Andre (3 July 2019). "Bread Charity focuses on the Kiwi kids who need it most". Stuff.
  3. ^ "Old Boy News: Mustafa Sheikh". www.lindisfarne.school.nz.
  4. ^ "Mustafa Sheikh - Graduate Stories". University of Auckland. Retrieved 2023-10-17.
  5. ^ "Bread - protecting dreams of youth in poverty". ponsonbynews.co.nz.
  6. ^ Earley, Melanie (14 February 2020). "Luxury cars close street in Auckland CBD for charity rally". Stuff.
  7. ^ "Bread: Inside the charity using million-dollar supercars to". Driven Car Guide. 31 March 2021.
  8. ^ Bijoux, Nile (16 February 2022). "Bread back on track for 2022". Stuff.
  9. ^ "Bread charity opens 24/7 music studio for West Auckland youth". Stuff. 9 June 2021. Retrieved 2023-10-17.
  10. ^ "Rapper Lil Mussie's Bread Foundation Builds Studios for At-Risk Children". Spin. 2022-01-28. Retrieved 2023-10-17.
  11. ^ Kumar, Arvind (6 May 2020). "Even in lockdown, Bread charity stays focused on helping children". Stuff.
  12. ^ "Rotorua men up for New Zealander of the Year". NZ Herald. 13 November 2023.
  13. ^ "Students at Watts school surprised with brand new music production studio". CBS News. October 2021. Retrieved 2023-10-17.
  14. ^ "ABC7: All Good News Lil Mussie". ABC7. October 2021. Retrieved 2023-10-17.
  15. ^ "Bread Beat Battle 2022 | Los Angeles". breadcharity.com.
  16. ^ Jenke, Tyler (10 August 2020). "Song You Need to Know: Lil Mussie, 'On Me'". Rolling Stone Australia.
  17. ^ Baker, Danica (11 June 2021). "Rapper Lil Mussie has opened a charity recording studio for NZ youth". The Music Network.
  18. ^ "Cleveland's Chip Tha Ripper Guests on New Track From New Zealand's Lil Mussie". Cleveland Scene. Retrieved 2023-10-17.
  19. ^ Reid, Poppy (10 August 2020). "Kanye "might consider moving to NZ"". Tone Deaf.
  20. ^ Keogh, Brittany (25 July 2020). "Kiwi rapper's 'surreal' chat with Kanye West after recording with his producer". Stuff.
  21. ^ "New app for schools aims to boost students' mental health". Stuff. 14 March 2021. Retrieved 2023-10-17.
  22. ^ "Fortnightly email to remove barrier to kids asking for mental health help".

External Links[edit]