Draft:PHOENIX Design

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Phoenix Design
Phoenix Design GmbH + Co. KG
IndustryIndustrial Design, Interaction Design, User Experience Design, Design Consulting, Communication Design, Design Strategy
Founded1987
Headquarters
Stuttgart
,
Germany
Websitewww.phoenixdesign.com

Phoenix Design (proper spelling PHOENIX) is a German design company headquartered in Stuttgart. It was founded in 1987 by the industrial designers Andreas Haug and Tom Schönherr and is considered one of the world's leading independent design studios in product and interaction design..[1] [2][3]Currently, the company has about 80 employees in Stuttgart, Munich and Shanghai.

History[edit]

Before founding PHOENIX, Andreas Haug was a partner of Hartmut Esslinger at Frog Design[4], where he met and worked with Tom Schönherr. After the company's geographical focus shifted increasingly to California due to the close cooperation with Steve Jobs and Apple[5], they founded the PHOENIX studio in Stuttgart-Vaihingen in 1987. Since its founding, the design company has maintained a close collaboration with Hansgrohe[6], the sanitary technology manufacturer from Schiltach- a cooperation that today is considered groundbreaking, especially in Germany, to bring design into bathroom equipment[2].

Between 1988 and 2013, PHOENIX cooperated with the consumer electronics manufacturer Loewe. It was, among other things, responsible for developing the circular control element that shaped the appearance of many of the brand's products for years. In addition, the design studio further expanded its position in sanitary design in the 1990s through its collaboration with Duravit and Kaldewei. In 1995, PHOENIX headquarters were relocated to Stuttgart-Bad Cannstatt.

Through close cooperation with manufacturers of mobile phones such as Siemens, Gigaset and Huawei, interface and interaction design areas became crucial for PHOENIX in the 2000s. As a design partner of Viessmann, the company created the first digital control elements and the entire visual product language for its heating and energy systems. By developing a cross-product design language for the laser technology division of the machine manufacturer Trumpf, the design studio increasingly established itself in capital goods design. At the same time, the Chinese market became essential for PHOENIX through cooperation with companies such as Huawei and Haier, which resulted in establishing a branch office in Shanghai in 2017. Two years earlier, another location was open: Munich[5].

In 2018, PHOENIX was awarded the honorary "Design Team of the Year" title at the Red Dot Design Awards[7] for its work. It is now considered one of the most successful design studios in the world, with over 950 design awards.

Areas of activity[edit]

According to its statements, PHOENIX pursues a holistic design view and focuses on self-explanatory interactions between user and product[8]. The goal is to make the identity of brands tangible in a touching way and to develop products into real personalities.

The company's core competencies lie in product and interaction design, strategic consulting and corporate design. The design studio mainly serves traditional and family-owned companies and corporate groups in the DACH region and Chinese regions. It develops products for various industries, including bathroom and kitchen design, consumer electronics, household appliances, medical technology and telecommunications[9].

Cooperation with customers[edit]

PHOENIX works with numerous established companies from the German economy and worldwide. Customers include Audi, Bosch, Fraunhofer, Hansgrohe, Huawei, LG, Mercedes-Benz, Miele, Deutsche Telekom, Vorwerk and Zeiss. Due to the multiple developments, the estimated number of users of products designed by PHOENIX is more than a million[10]

Well-known developments (selection)[11][edit]

  • The Green Vision, sustainable bathroom concept (Hansgrohe, 2023)[12]
  • OLED Shelf, transparent screen (LG Display, 2022)[13]
  • Intra, conference chair (Wilkhahn, 2022)[14]
  • Raintunes, digital shower system (Hansgrohe, 2019)[15]
  • Care-O-Bot 4, assistance robot (Fraunhofer IPA, 2015)[16]
  • Touit, lens series (Zeiss, 2013)[19] Fin, standing aid (Interstuhl, 2012)[17]
  • Pura Vida, hand shower (Hansgrohe, 2009)
  • E22, switch range (Gira, 2007)
  • Individual Slim, flat-screen television (Loewe, 2005)[18]
  • SK65, mobile phone (Siemens, 2005)
  • TM-100, mobile phone (Sharp, 2005)
  • Raindance, hand shower (Hansgrohe, 2004)
  • Axor Uno, basin mixer (Hansgrohe, 2002)
  • Allegra Steel, kitchen mixer (Hansgrohe, 2001)
  • Accent, fountain pen (LAMY, 2000)
  • Spheros, television set (Loewe, 1999)
  • ViewVision 6002 M, video recorder (Loewe, 1996)
  • System 3000 model 3130 NotePad (NCR, 1993)
  • Concept 70, colour television (Loewe, 1990)

Awards[edit]

The design company has received numerous awards since its foundation; it counts more than 950 design awards (as of 07/2023).[19]. PHOENIX has been awarded Best Design Studio by the iF Industrie Forum Design several times and ranked first in the iF Best of Design Studios ranking between 2014 and 2020 In 2018, PHOENIX received the honorary title "Design Team of the Year" at the Red Dot Design Award[1]

In addition, the two founders, Andreas Haug and Tom Schönherr, were awarded the Lucky Strike Designer Award in 1998, the most highly endowed designer prize in Europe[20]. 2012 they received the German Design Award in the personality category for their overall work.

Design awards (selection)[11][edit]

  • 308 iF Design Awards[1]
  • 15 Good Design Awards
  • 130 Red Dot Design Awards
  • 31 Focus Awards
  • 23 Design Plus Awards
  • 2 IDSA Awards
  • 2 Design Awards of the Federal Republic of Germany

References[edit]

  1. ^ a b c "iF Design - Phoenix Design". ifdesign.com (in German). Retrieved 2023-10-02.
  2. ^ a b "Portrait: Phoenix Design | Hansgrohe Group". www.hansgrohe-group.com. Retrieved 2023-10-02.
  3. ^ "A brief introduction to the design studio Phoenix Design". www.axor-design.com. Retrieved 2023-10-02.
  4. ^ "History | frog". 2012-12-13. Archived from the original on 2012-12-13. Retrieved 2023-10-02.
  5. ^ a b "History". www.phoenixdesign.com. Retrieved 2023-10-02.
  6. ^ "Hansgrohe. Die schönsten Momente mit Wasser" (PDF). Archived from the original (PDF) on 2012-11-19. Retrieved 2023-10-02.
  7. ^ https://www.red-dot.org/de/pd/design-team-of-the-year/hall-of-fame/2018
  8. ^ Geschäftsführer, Andreas Diefenbach. "Wenn Reduktion zur Inspiration wird". wirtschaftsforum.de (in German). Retrieved 2023-10-02.
  9. ^ "A New Era of Showering with hansgrohe | Hansgrohe Group". www.hansgrohe-group.com. Retrieved 2023-10-02.
  10. ^ "Phoenix Design". schoener-wohnen.de (in German). Retrieved 2023-10-02.
  11. ^ a b "Phoenix Design". Jahreszeiten Verlag GmbH (in German). Retrieved 2023-10-02.
  12. ^ "Hansgrohe's Green Vision: The Bathroom of the Future". www.hansgrohe-group.com. Retrieved 2023-10-02.
  13. ^ "IF Design - OLED SHELF".
  14. ^ "Conference Chair Intra - Lounge chair - Executive chair". www.wilkhahn.com. Retrieved 2023-10-02.
  15. ^ "hansgrohe RainTunes and hansgrohe Aquno Select M81 Awarded with the German Innovation Award in Gold". www.hansgrohe-group.com. Retrieved 2023-10-02.
  16. ^ "Care-O-bot 4". Fraunhofer Institute for Manufacturing Engineering and Automation. Retrieved 2023-10-02.
  17. ^ "TOUIT Zeiss". www.phoenixdesign.com. Retrieved 2023-10-02.
  18. ^ "INDIVIDUAL SLIM Loewe". www.phoenixdesign.com. Retrieved 2023-10-02.
  19. ^ "Phoenix Design - Turns brands into winners of tomorrow's wellbeing mega-economy". www.phoenixdesign.com. Retrieved 2023-10-02.
  20. ^ "The Winning Team: Loewe und Phoenix Design". www.pressebox.de (in German). 2008-07-29. Retrieved 2023-10-02.
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