Draft:Puppy Surprise

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  • Comment: Just doesn't quite meet WP:GNG at the moment. Most of your sources are adverts in toy magazines or WP:PRIMARY. The New York Times source works, though. Any ones like that, that discuss this product? Qcne (talk) 18:48, 4 November 2023 (UTC)

Puppy Surprise
TypeStuffed toys
Inventor(s)Playskool
CompanyHasbro (1991–2012)
Just Play (2013–2023)
CountryUnited States
Availability1991; 33 years ago (1991)–2023; 1 year ago (2023)
MaterialsVelcro

Puppy Surprise is a toy franchise created by Playskool in 1990. The toy consists of a twelve-inch mother dog and a number of four-inch puppies (a minimum of three and a maximum of five. The gimmick of the toy is that the puppies are contained inside the dog's tummy pouch, fastened by a velcro strip.[1] The number of puppies, their appearance and their genders are a complete surprise until released from the pouch.[2] Every set of dog and puppies were sold separately.[3] Another feature was that the puppies' eyes could be opened or closed by wiping them with water.[4] The franchise would become an inspiration for similar toys such as Little Live Pets Mama Surprise manufactured by Moose Toys.[5]

Marketing[edit]

1990s[edit]

By early 1992, Puppy Surprise marketed by Hasbro and sold commercially in stores.[6][7] It was one of the biggest successful selling toys on the toy market along with the G.I. Joe doll.[8] According to Toy Manufacturers of America, the toy was one of the top winners in toy sales next to the Barbie toyline.[9] It even made record sales in Target and Walmart stores.[1] By 1993, there were similar products by the same manufacturer, including Kitty Surprise and Pony Surprise.[10]

Some critics have claimed that the toy encourages careless breeding, while it helped outline how reproduction and overpopulation works.[11] Adding to the Puppy Surprise merchandise were puppy outfits, cots, baby bottles, diapers, and bibs.[12]

2010s[edit]

By Fall 2014, the toy line was revived by the manufacturer Just Play and sold out relatively quickly.[13] It was so popular that it was sold out for many weeks. [14] A new brand of multicolored dog and puppy toys came out, along with other animals such as the Unicorn Surprise and the Llamacorn Surprise. Squeezing a puppy would trigger a barking sound, powered by non-replaceable batteries. An additional feature of the toyline is that one of the puppy litter would be smaller than the rest, being the runt.[15]

References[edit]

  1. ^ a b "Discounters to Get Bigger Slice of Christmas Pie". Discount Store News. Vol. 31, no. 22. November 16, 1992. p. 58.
  2. ^ Playskool (2005). Puppy Surprise Manual (PDF). Hasbro.
  3. ^ "Puppy Surprise Plush". Just Play. Archived from the original on September 2, 2014. Retrieved March 19, 2023.
  4. ^ "Kids! Mark Your Toys". Albuquerque Journal. December 4, 1994.
  5. ^ "The Hottest Holiday Toy of 2022 Is a Baby-Making Guinea Pig". The Wall Street Journal. December 19, 2022.
  6. ^ Hunt, Kimberly N.; Sheldon, AnnaMarie L. (1999). Notable Corporate Chronologies – Volume 1, A-K (Second ed.). United States: Gale. ISBN 0-8103-9501-0.
  7. ^ Epperson, Patricia C. (2001). Federal Trade Commission Decisions, Volume 126. United States: United States Federal Trade Commission. p. 450. ISBN 0-16-050968-8.
  8. ^ Hoover, Gary; Campell, Alta; Spain, Patrick J. (1993). Hoover's handbook of American business 1994. United States: The Reference Press, Inc. ISBN 1-878753-21-5.
  9. ^ "Talking Dolls Head Toy Fair". Discount Store News. Vol. 32, no. 5. March 1, 1993. p. 42.
  10. ^ "Christmas Toys 1993". Pittsburgh Post-Gazette. November 7, 1993.
  11. ^ "The Animals' Agenda". No. 3. United Kingdom: Animal Rights Network, Inc. April 1992. p. 10. {{cite magazine}}: Cite magazine requires |magazine= (help)
  12. ^ "Argos Superstore Catalog Autumn/Winter 1993 – Nursery & Toys". United Kingdom. 1993. p. 612. {{cite magazine}}: Cite magazine requires |magazine= (help)
  13. ^ "Simple, Even Retro, Toys Gain Favor This Christmas". The New York Times. November 26, 2014.
  14. ^ "Discounters to Get Bigger Slice of Christmas Pie". CNBC. October 1, 2014.
  15. ^ "Products: Puppy Surprise". Just Play. Archived from the original on August 1, 2015. Retrieved March 19, 2023.

Category:1990s toys Category:Fictional dogs Category:Hasbro brands Category:Hasbro products Category:Products introduced in 1991 Category:Stuffed toys Category:Toy animals