Draft:Rob Prazmark
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Rob Prazmark | |
|---|---|
 | |
| Born | Buffalo, NY, USA |
| Nationality | American |
| Education | Bachelors |
| Alma mater | Canisius College |
| Occupation(s) | Olympic and Event Marketing Consultant |
| Years active | 1978-Present |
Rob Prazmark is an American Olympic consultant, known as the founder and CEO of 21 Sports and Entertainment Marketing Group.[1][2][3] He is widely recognized in the sports marketing and event industry for his involvement in Olympic marketing and global sports sponsorship.[4][5][6][7]
Early life and education[edit]
Prazmark spent his youth in San Jose California and the majority of this adult life in Greenwich, CT. He pursued his higher education at Canisius College in Upstate New York, where he received a Bachelors degree in business administration and management in 1975.[8]
Career[edit]
Prazmark started his career by working at NBC and ABC. In 1985, he started working as the Vice President of Olympic Sales at ISL, a sports management and marketing company.[9][10] While working at ISL he helped in development of The Olympic Programme (TOP) and sold this programme till 1996.[11][12] In 1991, Rob founded 21 Sports & Entertainment Marketing Group and later became its CEO.[13][14][15]
In 1997, he started working as President of Olympic sales and marketing at IMG.[16] He left IMG for an executive vice presidency at Wasserman Media in July of 2006.[17] In 2007, Prazmark left Wasserman to focus on his own company, 21 sports.[18]
He has also been involved in marketing events such as the FIFA World Cup, including the 1994 World Cup hosted in the United States,[19][20][21] Jerry Jones and the Dallas Cowboys, the Smithsonian Institution, the United States Olympic Committee and many others.
Prazmark has brokered over $3.5 billion in sponsorships from renowned organizations such as Liberty Mutual Insurance, Johnson & Johnson, Volkswagen and John Hancock, among others.[22][23][24]
Publications[edit]
| Authors | Rob Prazmark |
|---|---|
| Language | English |
| Genre | Biography, Autobiography |
| Publisher | Page Publishing, 2023 |
Publication date | February 3, 2023 |
| Pages | 390 |
| ISBN | 979-8886545944 |
In 2023, he authored an autobiography named "The Olympics Don't Take American Express".[25]
References[edit]
- ^ Dewey, Caitlin (2021-11-24). "Analysis | Olympic athletes love McDonald's. But its role in PyeongChang will be the smallest in decades". Washington Post. ISSN 0190-8286. Retrieved 2024-02-12.
- ^ Brady, Erik. "Lindsey Vonn's sponsors won't take much of a hit". USA TODAY. Retrieved 2024-02-12.
- ^ Horovitz, Bruce (2022-02-03). "Olympic Sponsors Are Banking on Public Indifference to China's Human Rights Abuses". TIME. Retrieved 2024-02-26.
- ^ Chutkow, Paul (1987-09-20). "Visa Goes For The Gold". The New York Times. ISSN 0362-4331. Retrieved 2024-02-12.
- ^ Peltz, James (2016-08-18). "Most Olympic athletes won't be able to cash in on their glory". Los Angeles Times. Retrieved 2024-02-12.
- ^ Horovitz, Bruce (2022-02-03). "Olympic Sponsors Are Banking on Public Indifference to China's Human Rights Abuses". TIME. Retrieved 2024-02-12.
- ^ Brady, Erik. "Lindsey Vonn's sponsors won't take much of a hit". USA TODAY. Retrieved 2024-02-26.
- ^ "Great Minds on Apple Podcasts". Apple Podcasts. 2024-02-08. Retrieved 2024-02-12.
- ^ Chutkow, Paul (1987-09-20). "Visa Goes For The Gold". The New York Times. ISSN 0362-4331. Retrieved 2024-02-26.
- ^ Thomas Jr., Robert (1988-02-24). "'88 Winter Olympics; Corporate Rivalry Far From Calgary Over Games Logo". The New York Times. Retrieved 2024-02-13.
- ^ Long, Michael (2012-09-12). "The future of TOP sponsorship". SportsPro. Retrieved 2024-02-12.
- ^ "IOC Hires Rob Prazmark, Tom Shepard To Study TOP Program". www.sportsbusinessjournal.com. 2009-09-21. Retrieved 2024-02-12.
- ^ Sweeney, Chris (2016-07-27). "Bridgestone hopes to capitalize on Olympic sponsorship". rubbernews.com. Retrieved 2024-02-12.
- ^ Dewey, Caitlin (2021-11-24). "Analysis | Olympic athletes love McDonald's. But its role in PyeongChang will be the smallest in decades". Washington Post. ISSN 0190-8286. Retrieved 2024-02-26.
- ^ Peltz, James F. (2016-08-18). "Most Olympic athletes won't be able to cash in on their glory". Los Angeles Times. Retrieved 2024-02-26.
- ^ Prazmark, Robert (1999-02-08). "After Salt Lake: An Olympic Game Plan". Brandweek. 40 (6): 20–21.
- ^ "Ex-IMG Olympics exec Prazmark to Wasserman". www.sportsbusinessjournal.com. 2006-07-17. Retrieved 2024-02-12.
- ^ Newsroom, Por (2021-07-12). "Brief Notes: Costa Rica, Olympic Marketer Moves, ANOCA Fund". infobae (in European Spanish). Retrieved 2024-02-12.
- ^ "Visa, Nike involved in FIFA corruption scandal 'brand wagon'". DNA India. 2017-09-29. Retrieved 2024-02-12.
- ^ Vranica, Suzanne; Mickle, Tripp; Robinson, Joshua. "FIFA Corruption Scandal Pressures Soccer Governing Body's Sponsors". The Wall Street Journal. Retrieved 2024-02-12.
- ^ Barbash, Fred (2021-10-25). "FIFA corporate sponsors 'concerned' by corruption charges". Washington Post. ISSN 0190-8286. Retrieved 2024-02-12.
- ^ Newsroom, Por (2021-07-12). "Insider Q&A -- Olympic Sponsorship Guru Rob Prazmark of 21 Marketing". infobae (in European Spanish). Retrieved 2024-02-12.
- ^ "Reports Put Volkswagen/BOCOG Deal At $100M, Audi To Join In". www.sportsbusinessjournal.com. 2004-06-14. Retrieved 2024-02-12.
- ^ Roche, Lisa Riley (2000-06-05). "McDonald's joining S.L. Olympic sponsors Xerox also signs, and talks ongoing with Samsung and UPS". Deseret News. Retrieved 2024-02-12.
- ^ Prazmark, Rob (2023-10-03). The Olympics Don't Take American Express: (The Ultimate Guide to Salesmanship) Part One. Page Publishing. ISBN 979-8-88654-594-4.