Draft:Segan (fashion brand)
Submission declined on 8 January 2024 by ARandomName123 (talk).
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Comment: Sources provided are largely non-independent or provide insufficient coverage. ARandomName123 (talk)Ping me! 03:11, 8 January 2024 (UTC)
Segan is fashion brand based in Vancouver, Canada. It has created to establish what meaningful fashion is and that fashion can be more than just a different look and trend[1]. Its product lines include handbags, jewelry, etc, and all their products are made in Leon, Mexico, except their jewelries which are made in Guangzhou, China . The brand claims to be a riff on the mainstream fashion culture from the content and products to brand name and their marketing.
Segan was legally founded by Mahdi Terani in 2020 right around when the world was experiencing COVID-19 pandemic. The brand is named after the great designer who doesn't exist which is riff on the fashion mainstream fashion culture since almost all the fashion brands are named after their founder or chief designer.
The Circle[edit]
It's an extension of the brand's website and intended for those who beilive in the values of the brand. Segan calls The Circle their cult which, just like most of the things they do, is a riff on the cult-like way fashion is with no real purpose and at the same time it's a theme to attract people that are looking for a deeper commitment to the values of the brand.[2]
Segan calls the people, who join The Circle on their website, "disciples" which is connected to their cult theme. Disciples have access to all the Segan products, daily passages, digital files, monthly sermons, etc. The brand offers nothing outside The Circle which means this cult is their only public product, and people have access to their world once they're in The Circle.
Public Mentions[edit]
- Yam magazine is one of the first to publish an article on Segan in 2021 which can be found here.
- In 2022, Ecowise made an article about the top 10 vegan handbags for a concious consumer and Segan was one of the ten mentioned in that article.
- In 2022, Hannah Weseloh made a video specifically on Segan's first handbag which was shared her channel on YouTube.
- Peta Prime (a branch of PETA organization) wrote this article on Mr. Terani (Segan's founder) in early 2023.
- Segan participated was part of the lineup at The Toronto Vegan Fashion show in December of 2023. This show is directed and founded by Vikki Lenola who was heavily involved in the creation of a movie about fashion's animal skin trade.
References[edit]
- ^ "Segan". www.segan.earth. Retrieved 2024-01-07.
- ^ "The Circle | Join our cult". www.segan.earth. Retrieved 2024-01-07.
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