Draft:Shel Horowitz

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Shel Horowitz
Born (1956-12-24) December 24, 1956 (age 67)
New York City
Occupationauthor, profitability and marketing consultant, speaker
Languageenglish
NationalityUSA
CitizenshipUSA
EducationBA
Alma materAntioch College
Period1977
Subjectgreen marketing, clean energy
Notable worksGuerrilla Marketing to Heal the World, Guerrilla Marketing Goes Green
Notable awardsNational Environmental Hall of Fame
PartnerD. Dina Friedman
ChildrenAlana Horowitz Friedman, Rafael Horowitz Friedman
Website
goingbeyondsustainability.com

Shel Horowitz is an American author who has written ten non-fiction books on business strategies to obtain social change. He is most well known for his publication "The Money Flow," (Morgan James Publishing, ASIN: ‎B00BJBC4QM) which explores feelings about money.[1] He is often quoted in publications such as The Wall Street Journal & New York Times & other popular business periodicals.[2][3][4]

Environmental and social change[edit]

Horowitz has participated in many social and environmental movements and community betterment groups since the early 1970s, and helped to defeat a nuclear power plant proposed just north of New York City as far back as 1972.[5]

His first book, published in 1980, demonstrated why solar and other clean energy technologies, and not nuclear, were the answer to the energy crisis. In 1999 he formed Save the Mountain,[6] a successful mass movement that prevented the construction of a large and inappropriate housing development on the Mount Holyoke Range.[7]

In 2004, he launched the Business Ethics Pledge,[8] an a ten year international campaign to prevent future Enron and Madoff scandals.

In 2010, he organized the International Association of Green Marketers, a green marketing trade association,[9] but let the project drop when too few people were interested.

In recent years, as a core member of Jewish Activists for Immigration Justice of Western Massachusetts, he participated in JAIJ delegations to a detention center for teens in Homestead, Florida in 2020, and a week-long delegation to the U.S./Mexico border in 2019, helped organize and speak at public events, published informational articles, and lobbied elected officials. He has also been involved in an effort to revitalize the Clamshell Alliance (an anti-nuclear/safe energy group he was involved with in the 1970s) & in pro-democracy and good governance work in Hadley and Northampton, Massachusetts.[10]

Media[edit]

He has been cited multiple times in such publications as the New York Times,[11] Wall Street Journal,[12] Entrepreneur,[13] Christian Science Monitor,[14] Los Angeles Times, and The Bottom Line.[15] He has published his own articles in the Washington Post, In Business, Boston Globe, Minneapolis Star-Tribune, St. Louis Post-Dispatch, GreenBiz, and many other publications.[16]

From 2010 to 2014, he wrote a syndicated monthly column, Green And Profitable. The column covered how businesses can "go green" authentically,[17] and was published in Green Prospects Asia (Malaysia), World.edu (Australia) and the Daily Hampshire Gazette, in Northampton, Massachusetts. Following the discontinuance of the column, Horowitz anthologized many of the articles in his ninth book, Green And Profitable. He began regularly blogging in 2004, and his blog has been hosted at Green And Profitable since 2010.[18]

In 2002, he began to focus on showing how business can profit by transforming hunger and poverty into sufficiency, violence and war into peace, and catastrophic climate change/environmental degradation into planetary balance. He expanded his web presence in this area with a TEDx talk in 2014 and two new websites that went live in 2015, "Going Beyond Sustainability"[19] aimed at the corporate world, and, "Transformpreneur" for entrepreneurs.[20]

Early Life[edit]

Born in New York City on December 24, 1956, Horowitz was raised in the Bronx, New York where he graduated from Bronx High School of Science in 1973. While attending Antioch College from 1973 to 1976, he alternated studies with work in Washington, D.C., Yellow Springs, Ohio, and Atlanta. He graduated from Antioch College 1977, and after finishing, lived in New York, Providence, and Philadelphia) before settling in the Northampton-Amherst, Massachusetts area in 1981.

Honors[edit]

  • Inducted into the National Environmental Hall of Fame
  • Inducted into the International Platform Association (as a professional speaker)
  • TEDx Talker--and here's a direct link to the Youtube without having to navigate the TED site: https://www.youtube.com/watch?v=IzqHfyzcl34
  • Findable on ExpertClick.com, Speaker.com, AllAmericanSpeakers.com and some others
  • Inducted into the National Environmental Hall of Fame
  • Inducted into the International Platform Association

Bibliography[edit]

1980s
  • Nuclear Lessons: An Examination of Nuclear Power's Safety, Economic, and Political Record (Stackpole, 1980, with Richard Curtis and Elizabeth Hogan, republished in Japan by Kinokuniya. Horowitz wrote a new introduction in 2011 for a new release of the Japanese edition following the nuclear meltdowns at Fukushima, Japan.)
  • Breathe! (editor). Anti-smoking anthology of poetry published by Warthog Press, 1980.
  • Keep Your Money: How to Save Thousands in Advertising (Writing and More Press, 1985)
1990s
  • Marketing Without Megabucks: How to Sell Anything on a Shoestring (Simon & Schuster, 1993, republished in Korea by The Economic Daily, 1995)
  • The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook (AWM, 1995)
2000s

2010s

Media Contributions[edit]

  • Guerrilla Marketing Thought Leaders by Jeannie Levinson and Jason Meyers (Branded Expert Publishing, 2018. Chapter on using business to profitably solve social problems.
  • Guerrilla Marketing Remix: The Best of Guerrilla Marketing by Jay Conrad Levinson and Jeannie Levinson (Entrepreneur Press, 2011). Chapter on green marketing.
  • Business Ethics: Ongoing column, “What Would You Do?” 2005-06
  • Related Matters: (UMass Family Business Center) conference reportage, 1995-2009 (up to 6 pieces in every issue; approximately 200 total)
  • The Great Formula by Mark Joyner (Wiley, 2006). Chapter in book on creative marketing.
  • The Most Effective Articles Ever—From the World's Top Marketers, e-book chapter, 2002 ForeWord. Independent booksellers in Western Massachusetts, 1999 Independent Publisher. Profile of specialty publisher, 1998.
  • Beyond Computing: Integrating Midrange Systems, 1992 Computerland: Digital audio, 1990; computerized solar bicycle, 1990
  • Business West: Advertorials, 1993–94; conference catering, 1990; computing, 1986, 1987; hotel profile, 1987
  • Reach New England: Low-cost marketing for minority businesses, 1989
  • Western Massachusetts Business and Economic Review: Monthly management column, 1987-1988
  • In Business: Two strategies for managing growth, 1986

References[edit]

  1. ^ Weber-Haber, Ana; Horowitz, Shel; Ryan, Paula Langguth (2013-03-01). The Money Flow: How to Make Money Your Friend and Ally, Have a Great Life, and Improve the World. Morgan James Publishing.
  2. ^ "Charity & Justice, Horowitz". The New York Times. 26 December 2015.
  3. ^ Thorpe, Devin. "Why CSR? The Benefits Of Corporate Social Responsibility Will Move You To Act". Forbes. Retrieved 2023-11-14.
  4. ^ Maltby, Emily (2019-10-09). "Some Small Firms Raise Prices - WSJ". WSJ. Archived from the original on 2019-10-09. Retrieved 2023-11-14.
  5. ^ "Report #3 - To the People of New York City and Westchester County". New York Magazine. January 13, 1969. Retrieved 2010-12-29.
  6. ^ Horowitz, Shel. "Four Reasons Why Nuclear Power is a Terrible Way to Generate Energy". FrugalMarketing.com. Retrieved 2010-12-29.
  7. ^ "Organization Overview". Save the Mountain!. Retrieved 2010-12-29.
  8. ^ "Main Statement". Business Ethics Pledge. Retrieved 2010-12-29.
  9. ^ "Home Page". International Association of Green Marketers. Archived from the original on 2011-02-07. Retrieved 2010-12-29.
  10. ^ Force, Adam G. (2019-01-20). "Looking to Nature and Tech to Solve Social Problems with Shel Horowitz". Change Creator. Retrieved 2023-12-20.
  11. ^ Zimmerman, Eilene (February 27, 2005). "Doing Well in Your Career by Doing Good Outside It". The New York Times. Retrieved 2010-12-29.
  12. ^ Maltby, Emily (October 27, 2010). "Raising Prices Pays Off for Some". The Wall Street Journal. Retrieved 2010-12-29.
  13. ^ Lynn, Jacquelyn (2010). "50 Ways to Save Money in Your Business". Entrepreneur. Retrieved 2010-12-29.
  14. ^ Walters, David C. (June 24, 1993). "Slick Slogans, Tough Times, Little Cash in a Changing Advertising World". The Christian Science Monitor. Retrieved 2010-12-29.
  15. ^ "Endorsements". Guerilla Marketing Goes Green. Retrieved 2010-12-29.
  16. ^ "What "Cli-Fi" Gets Right About Our Environmental Doomsday". www.playboy.com. Retrieved 2023-12-20.
  17. ^ "Home Page". Green and Profitable. Retrieved 2010-12-29.
  18. ^ Horowitz, Shel (October 17, 2009). "Blog Action Day "one of largest social action events ever held on the web"". Green and Profitable. Retrieved 2010-12-29.
  19. ^ "Going Beyond Sustainability".
  20. ^ Anderson, Kare. "Profit By Tackling Massive Social And Environmental Problems". Forbes. Retrieved 2023-12-20.
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