Draft:Thaw and Eat
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Comment: Please add more secondarysources. This is the section of not I am referring to. Geardona (talk to me?) 12:31, 5 April 2024 (UTC)
Thaw and Eat is a category of frozen convenience foods which don’t need need an oven or microwave to prepare. The portable meal market was reported in 2022 to be worth $600 million.;[1]
Examples of 'thaw and eat' products include:
- J.M. Smucker Co. Uncrustables [2]
- Eggo waffles that don’t require a toaster [3]; and
- Heinz LaunchBox sandwiches.[4]
Commercial Activity[edit]
The Uncrustable frozen sandwich was first developed in 1995 and purchased by the J.M. Smucker Company in 1999[5]. Nestlé entered the 'thaw and eat' market in May 2022 with a sandwich that didn't need to be heated in a microwave it called a 'Deliwich' [6]
References[edit]
- ^ "Nestlé aims for bigger bite of $600M thaw and eat category". Food Dive. Retrieved 2023-10-17.
- ^ "The J.M. Smucker Co. Introduces New Smucker's® Uncrustables® Meat and Cheese Bites Perfect for This School Year". www.prnewswire.com (Press release). Retrieved 2023-10-17.
- ^ "INTRODUCING EGGO® GRAB & GO LIEGE-STYLE WAFFLES: A DELICIOUS NEW BREAKFAST FOR BUSY, ON-THE-GO PARENTS". www.prnewswire.com (Press release). Retrieved 2023-10-17.
- ^ "Launch Box - My Food and Family". My Food and Family. Retrieved 2023-10-17.
- ^ "Uncrustables Are Better Than a PB&J You Make Yourself". Eater. 22 April 2022. Retrieved 2023-10-20.
- ^ "Nestlé's Hot Pockets brand enters portable sandwich market". Food Dive. Retrieved 2023-10-19.
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