Draft:The 3rd Eye Agency
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The 3rd Eye Agency, formerly VS/Brooks, was co-founded by Vivian Santos and Diana Brooks, in Miami, Florida in 1996.[1]
When operating as VS/Brooks, headquartered in Miami, the agency focused clients with audiences in Hispanic communities with launches and campaigns for Humana, CarePlus Health Plans, Cleveland Clinic, and CuraLeaf.
After 24 years of representing healthcare brands, co-founder and Chief Operating Officer Vivian Santos retired and ownership was transferred to Diana Brooks. Upon this restructuring, the agency went through a rebrand and became THE 3RD EYE Agency in January of 2022.[2]
Health & Wellness Research[edit]
In 2023, THE 3RD EYE Agency released a health & wellness white paper based on research performed in tandem with Deft Research to poll more than 1,400 people. Titled Defining Health & Wellness, and The Barriers to Change, it included results from said poll concerning behaviors of diverse consumers in health and wellness to understand which barriers consumers face.[3]
Key Findings[edit]
Health & Wellness study finds that "Women Understand Men's Health Issues, But Not Vice Versa."[4]
Young healthcare consumers under the age of 45 want different things from older generations — "such as an increased focus on preventive health, and more attention to mental health."[5]
The concept of wellness varies by ethnicity, "with white consumers prioritizing physical and emotional health as wellness while Black consumers are more likely to consider spiritual health as wellness."[5]
Notable Features[edit]
Diana Brooks, CVO, for The Marketing Insider: Why Top Of Marketing Funnel Should Be Top of Mind For CMOs[6]
Diana Brooks, CVO, for Campaign US: These 3 cultural truths are the key to Hispanic healthcare marketing[7]
Diana Brooks, CVO, for AdAge: Marketers, Please Stop Calling Me Latinx[8]
Anais Rodriguez, COO, for MediaPost: Want to Turn Around your Agency? Get Over Instant Gratification[9]
Diana Brooks, CVO, for CampaignLive: In a post-Roe world, we need to be better at marketing healthcare to women[10]
Diana Brooks, CVO, for Muse by Clio: Girls Do Cry. And Guess What? That's OK; It's beyond time agencies leaned into their feminine side[11]
Notable Awards[edit]
(3) 35th Annual Healthcare Advertising Awards[12]
(2) 2016 & 2017 AdAge Best Places to Work[13]
Notable Clients[edit]
- Humana
- CarePlus Health Plans
- CenterWell Senior Primary Care
- Conviva Care Center
- Vital MD Group Holding, LLC
- Cleveland Clinic
- Curaleaf
- Feeding South Florida
- Mailmyprescriptions.com
- Med-Lab Siemens
- Mount Sinai Medical Center
- Celbrea
- University of Miami
- Ceek Women's Health
- Navarro Discount Pharmacy
- Petit Nectar
- Big Easy
- Quilmes Cerveza Argentina
- Budweiser
- Bud Light
- MSC Cruises
- Cano Health
- Florida Department of Health
- Florida Department of Transportation
References[edit]
- ^ "VS/BROOKS: Most Awarded Agency at American Marketing Association's Annual South Florida Awards". markets.businessinsider.com.
- ^ "Revolving Door Agency Moves: Audience Collective, Dean&Co, VMLY&R and More". www.adweek.com. February 3, 2022.
- ^ "Defining Health and Wellness, and the Barriers to Change". www.ana.net.
- ^ "Study: Women Understand Men's Health Issues, But Not Vice Versa". www.mediapost.com.
- ^ a b Bushak, Lecia (August 24, 2023). "Young healthcare consumers see wellness in different ways, survey finds". MM+M - Medical Marketing and Media.
- ^ "Why Top Of Marketing Funnel Should Be Top of Mind For CMOs". www.mediapost.com.
- ^ January 13, Diana Brooks; Information, 2022 The. "These 3 cultural truths are the key to Hispanic healthcare marketing". www.campaignlive.com.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ "Marketers, please stop calling me Latinx | Ad Age".
- ^ "Want To Turn Around Your Agency? Get Over Instant Gratification". www.mediapost.com.
- ^ July 07, Diana Brooks; Information, 2022 The. "In a post-Roe world, we need to be better at marketing healthcare to women". www.campaignlive.com.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ "Girls Do Cry. And Guess What? That's OK". Muse by Clios.
- ^ https://healthcareadawards.com/about/past-winners-lists/ Healthcare Awards
- ^ https://adage.com/article/news/ad-age-s-places-work-2016/306695/ Ad Age