Draft:The Alley (tea chain)
| Submission declined on 9 February 2024 by DoubleGrazing (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
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Comment: The title of this draft either has been disambiguated or will need to be disambiguated for acceptance.If this draft is accepted, the disambiguation page will need to be edited. Either an entry will need to be added, or an entry will need to be revised. The disambiguation page for the primary name is Alley (disambiguation). Robert McClenon (talk) 06:17, 9 February 2024 (UTC)
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 The Alley store in Guangzhou | |||||||||||
| Company type | Private | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Industry | Tea shops | ||||||||||
| Founded | 2013 in Taoyuan City | ||||||||||
| Headquarters | |||||||||||
| Chinese name | |||||||||||
| Simplified Chinese | 深圳美西西餐饮管理有限公司 | ||||||||||
| Traditional Chinese | 深圳美西西餐飲管理有限公司 | ||||||||||
| Literal meaning | Shenzhen Meixixi (Beautiful West West) Food and Beverage Management Co., Ltd. | ||||||||||
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| Website | www | ||||||||||
The Alley (Chinese: 鹿角巷 Pinyin: Lù Jiǎo Xiàng ) is an international bubble tea chain known for its premium ingredients, innovative flavors, and distinctive presentation. Founded in 2013 in Taoyuan City, Taiwan.[1], The Alley has rapidly expanded its presence across 20 countries, with over 400 stores in more than 65 cities [2], gaining popularity as a leading player in the global bubble tea market. As of 2023, it has stores in: Japan, Korea, China, Taipei, Hong Kong, Mongolia, Malaysia, Vietnam, Thailand, Philippines, Singapore, Cambodia, Myanmar, France, Germany, Italy, United Kingdom, UAE, Australia, Canada and the United States.[3] In Mainland China alone, its popularity has led to the around 7,000 unauthorized fake stores, which the chain cracked down on in 2022. [4]
History and Brand The Alley's name is a play on words, its Chinese characters referring both to an alley as well as the animal Deer, which serves as a main element in its logo and brand. Drawing inspiration from the narrow alleys and rustic streets of Taiwan, where the brand originates from, the chain's founders experimented extensively with various tea blends, toppings, and preparation techniques, curating a signature menu of bubble tea beverages known also for their colorful aesthetics and online popularity. [5] A key focus of the chain is the use of natural and high-quality ingredients, including premium tea leaves sourced from different regions around the world and fresh, locally-sourced fruits. [6] Amid growing environmental concerns, The Alley has demonstrated a strong commitment to sustainability. The company has introduced eco-friendly packaging options and has collaborated with organizations advocating for environmentally responsible practices. Additionally, The Alley has launched campaigns to promote recycling and reduce plastic waste, encouraging customers to adopt more eco-conscious behaviors.[7] [8].
The Alley's signature drinks include the Brown Sugar Deerioca Series, based on a patent-protected topping of freshly cooked chewy tapioca pearls, the Aurora Series, blending different fruit and tea flavors, and the Royal No. 9 Series, focuses on classic tea blends and traditional toppings.[9] The brand's contributions to the bubble tea industry have garnered recognition and accolades over the years.[10] It has been featured in various media outlets, solidifying its reputation as a premium bubble tea brand.[11] [12]
References[edit]
- ^ "Vol.01 – Let's talk about the Alley". 24 May 2021.
- ^ "Instagram-Favorite Boba Tea Shop Coming to Westfield UTC". 31 May 2023.
- ^ "The Alley | Choose your country or region".
- ^ "百度百科_全球領先的中文百科全書".
- ^ "Instagram-Favorite Boba Tea Shop Coming to Westfield UTC". 31 May 2023.
- ^ https://upscholar.com/eam/2019/modules/request.php?module=oc_proceedings&action=view.php&id=59&type=1&a=Accept+-+Proceedings
- ^ "Eco Cup".
- ^ https://twitter.com/itsraenu_/status/1145588450055213056
- ^ "The Alley Top 6 Drinks to Try | the Alley Most Recommended Drinks". 21 June 2021.
- ^ "Vol.06 – Certified by the world's best Chefs and Sommeliers! The Alley has won the world's most prestigious iTQi award". 13 August 2021.
- ^ https://www.yahoo.com/now/taiwanese-premium-milk-tea-brand-045230872.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAIDLl_-uDe0bVr_aOZjCqKrg198lhUbTlv_8izQa1ut1uyBAahTPCe8iJAQfNgggXypxY26-ztW0Xzle0O5F01LcaW2P-vuIAuJnGzsK0RATuGjTEujktSFuK_ufOPxlvDIDYSXO42-pFslC8lljSMg2TWpQrIy6NlRstAjDOYqq
- ^ "Collaboration between Korean drama and modern tea brand for the first time: The King: Eternal Monarch X THE ALLEY".