Draft:The Fragrance Shop (Retail)
| Submission declined on 21 February 2024 by DoubleGrazing (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.
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Comment: Two of the several accounts that created Draft:The Fragrance Shop were blocked for spamming. The first version of this draft could have been speedy deleted as blatant spam. Current version has been slightly improved but still reads like a paid puff piece in a magazine at best. User:Scentaddicted354, please read WP:ILLEGIT. Wikishovel (talk) 11:40, 21 February 2024 (UTC)
The Fragrance Shop is a retail chain specializing in perfumes, colognes, and fragrance-related products. Established in 1994, the company has expanded its presence within UK, competing companies like with Boots & The Perfume Shop.
History
The Fragrance Shop was founded in 1994 by Sanjay Vadera[1]. Starting from a single location it then expanded to over 216 stores in the UK usually located next to its competitors it became a prominent fixture on the UK high street. The Fragrance Shop then created a new head office in Trafford park, Manchester[2]. Later opening their new flagship store on Oxford Street, London[3]. The fragrance Shop is now a mid sized company in the United Kingdom employing between 1,001 - 5,000 with an overall employee score of 2.9/5 on Glassdoor.[4]
Retail Locations
With 216 locations across the UK[5], The Fragrance Shop has established a strong presence in the beauty/fragrance market. The Oxford Street flagship store also introduced the EveryHuman technology to the brand.[6] The EveryHuman algorithmic perfumery stands as the pioneering AI-guided scent creation platform, offering a unique exploration into the realm of fragrances.[7]
Online Presence
Recognizing the importance of e-commerce in today's retail landscape, The Fragrance Shop maintains a robust online presence, allowing customers to browse and purchase products from the comfort of their homes. This helped them see record profits in December 2023 as revenue jumper up by 6.5%.[8]
Other companies within the space are also moving more towards the online market especially with the recent event surrounding The Body Shop who have closed some of its retail location in order to focus more on its online presence. [9]
References[edit]
- ^ "Fragrance Shop: latest news, analysis and trading updates". Retail Week. Retrieved 2024-02-21.
- ^ "THE FRAGRANCE SHOP LIMITED overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2024-02-21.
- ^ Wright, Georgia (2023-11-20). "In pictures: The Fragrance Shop opens 'experimental' Oxford Street flagship - Retail Gazette". www.retailgazette.co.uk. Retrieved 2024-02-21.
- ^ "TFS Stores". GlassDoor. 20 February 2024.
- ^ "The Fragrance Shop to open 'experiential' flagship in London this summer". cosmeticsbusiness.com. Retrieved 2024-02-21.
- ^ Clark, Terry (2023-11-20). "The Fragrance Shop Launches AI-Driven Experiential Flagship Store On Oxford Street - Retail News And Events". Retrieved 2024-02-21.
- ^ "EveryHuman". www.everyhuman.com. Retrieved 2024-02-21.
- ^ Hill, Eloise (2024-01-26). "The Fragrance Shop enjoys record Christmas as sales soar - Retail Gazette". www.retailgazette.co.uk. Retrieved 2024-02-21.
- ^ "The Body Shop to shut almost half of its UK stores - as seven just closed their doors for good". Sky News. Retrieved 2024-02-21.