Draft:Vahdam India
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Vahdam Teas is an Indian tea brand that caters to Indian and global market. The company was started in 2015 by Bala Sarda[1]. Started as an online-only brand, Vahdam later moved to brick-and-mortar model with an experience store in Khan Market, Delhi[2].Vahdam ships products to 130 countries[3][4].
History[edit]
Bala Sara's family had been in tea trade for 85 years[5]. However, he wanted to start something different and started Vahdam as an online-only brand. The brand name is basically the anaerobe of his father's name 'Madhav[6]. The Vahdam model sourced tea directly from tea estates in Darjeeling, Assam, Nilgiris, Kamgras[7] and sent to consumers with no middlemen[6]. The company first started to build its base in Siliguri, a city close to Kolkata and tea estates. However, because of the moisture that's harmful for tea, they decided to move to Delhi[6]. The company follows carbon and plastic-neutral policies[5].
Reviews[edit]
PopSugar reviewed Vahdam spice box and wrote "In comparison with other spices I've used, these are definitely more impactful, therefore I don't need to use as much to truly get the flavor to come through. These spices are produced in farms local to the origin of the spice and packaged on site to ensure freshness and preserve the flavor."[8]. Today remarked that the Himalyan Green Tea was a certifiable standout however, half the group that sampled disliked the subtle smokyness[9]. Harpersbazaar mentioned that Vahdam products were One-of-a-kind house blends[10]. Vahdam products were part of gift hampers at the show Koffee with Karan[11]. Vahdam was also a part of Favourite Things holiday gift in 2018[12][13] and was part of Emmy awards gift bag[14].
References[edit]
- ^ Pushkarna, Akshit (2022-05-20). "The Tea Sommelier". Entrepreneur. Retrieved 2023-11-12.
- ^ "Tea lover's dream come true as VAHDAM opens store in Delhi's Khan Market". www.indulgexpress.com. 3 October 2023. Retrieved 2023-11-13.
- ^ Sebag-Montefiore, Clarissa. "Good Company: VAHDAM India's Homegrown Tea With a Global Presence". www.barrons.com. Retrieved 2023-11-13.
- ^ Srivastava, Shreya; Joshi, Yatish (2023-01-01). "Translating green to "green": VAHDAM India's marketing channelisation". Emerald Emerging Markets Case Studies. 13 (2): 1–45. doi:10.1108/EEMCS-11-2022-0417. ISSN 2045-0621.
- ^ a b "To infini-tea and beyond". The New Indian Express. 7 August 2021. Retrieved 2023-11-12.
- ^ a b c "Vahdam Teas: Can The Online Tea Empire Replicate Its Success At Home?". Forbes India. Retrieved 2023-11-12.
- ^ "Vahdam Teas taps gardens for deeper penetration overseas: Industry looks for change in sourcing pattern of brew". Financialexpress. 2021-08-04. Retrieved 2023-11-13.
- ^ Reddy, Anvita (2023-08-23). "This Spice Gift Box Is the Perfect Present For Chefs and Foodies". Popsugar. Retrieved 2023-11-12.
- ^ "I tried 9 popular green teas and was honestly shocked by the one I liked best". TODAY.com. 2023-02-21. Retrieved 2023-11-12.
- ^ "This International Tea Day, brew yourself a cup from these artisanal brands". Harper Bazar. Retrieved 2023-11-13.
- ^ Yadav, Vidushi. "From Karan Johar's 'Koffee With Karan' Hamper To Ellen DeGeneres, Oprah Winfrey Swearing By It – VAHDAM India Is A One-Stop Solution For All The Tea Lovers!". Koimoi.
- ^ Revathy, L. N. (2018-12-17). "Vahdam's teas among Oprah's Favourite Things holiday gift 2018". BusinessLine. Retrieved 2023-11-13.
- ^ Borah, Prabalika M. (2022-05-24). "A tea story blended with Indian spices for wellness". The Hindu. ISSN 0971-751X. Retrieved 2023-11-13.
- ^ "High Brew: After Oscars 2022, VAHDAM India features in Emmy Awards gift bag". cnbctv18.com. 2022-09-13. Retrieved 2023-11-13.