E. Gluck Corporation

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E. Gluck Corporation
Company typePrivate
IndustryWatch manufacturing
Founded1956
FounderEugen Gluck
Headquarters
Little Neck, NY,
New York City, New York
,
U.S.
Area served
U.S.
OwnerEugen Gluck
DivisionsArmitron, Torgoen
WebsiteE. Gluck Corporation

E. Gluck Corporation is an American watch manufacturer headquartered in Little Neck, New York.[1][2] It was founded in 1956 by Eugen Gluck. E. Gluck Corporation manufactures watches under two flagship proprietary brands, Armitron and Torgoen. The company also manufactures watches for major fashion brands, including: Anne Klein, Nine West, Juicy Couture, Vince Camuto, Badgley Mischka and Joseph Abboud.[3] As of 1999, Armitron had the fifth largest share of all watch purchases, by brand, in the United States.[4] As of 2005, Armitron ranks as one of the top ten fine and fashion watch brands in the US, along with Timex, Fossil, Seiko, Citizen, Casio, Guess, Bulova, Movado, and Pulsar.[5]

Divisions[edit]

Armitron[edit]

Main article: Armitron
  • Men's Dress Watches
  • Men's Sport Watches
  • Ladies' Dress Watches
    • Themed-dials[6]
  • Ladies' Sport Watches

Armitron is a medium-price watch manufacturing company which manufactures and retails watches in the U.S. only.

Brands[edit]

Major categories[edit]

Digital watches[edit]

Armitron started making digital watches in the 1970s with LED displays. The LED displays consumed so much battery life that, in 1977, the company stopped production.[9] Armitron subsequently began manufacturing their digital watches with LCD displays,[1] which eventually became the industry standard.

Automatic movements[edit]

In 2007, Armitron began manufacturing automatic watches.[10][11]

Notable marketing efforts[edit]

References[edit]

  1. ^ a b Barmash, Isadore (November 17, 1991). "All About/Watches; Fighting the Recession By Spotting Some Fads And Inventing Others". New York Times. pp. A5.
  2. ^ Shuster, William George (March 2007). "Is the Wristwatch Past Its Time?". JCK. 178 (3). Seacaucus, NJ: 84.
  3. ^ "Brands". E GLUCK. Retrieved 2021-03-30.
  4. ^ David W. Conklin, ed. (2006). Cases in the Environment of Business. Ivey Casebook Series. Thousand Oaks, California: Sage Publications, Inc. pp. 63. ISBN 1-4129-1436-1.
  5. ^ Primeau, Marty (Nov 7, 2006). "Is time ticking for watches?". Knight Ridder Tribune Business News. p. 1.
  6. ^ Critchell, Samantha (December 18, 2008). "The hands of time moving on two tracks for '09". Associated Press. Retrieved 2008-12-19.
  7. ^ a b c d Karimzadeh, Marc (August 9, 2004). "JLO BY JENNIFER LOPEZ ADDS FOOTWEAR, WATCHES". WWD. 188 (28). New York: 11.
  8. ^ Tell, Caroline (March 31, 2008). "Lucky Brand Expanding Into Watches". WWD. Retrieved 2008-11-16.
  9. ^ Barrett, M. Edgar (June 2000). "Time marches on: The worldwide watch industry". Thunderbird International Business Review. 42 (3). Hoboken, NJ: Wiley Periodicals Inc: 349–372. doi:10.1002/1520-6874(200005/06)42:3<349::AID-TIE5>3.0.CO;2-M.
  10. ^ Fenton, Lois (December 2, 2007). "MALE CALL : Get wound up: Perpetual watches are good choice". Arkansas Democrat Gazette. Archived from the original on December 4, 2008. Retrieved 2008-11-09.
  11. ^ Wright, Jason Ashley (June 3, 2008). "Wound up: Watches are still a must-have fashion accessory". McClatchy - Tribune Business News.
  12. ^ Mike Vaccaro (2006). Emperors and Idiots. New York: Random House, Inc. p. 1. ISBN 0-7679-1910-6.
  13. ^ Vaccaro, Mike (April 20, 2007). "SKY MIGHT NOT EVEN BE THE LIMIT ANYMORE". New York Post. Retrieved 2008-11-16.[permanent dead link]


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