eSalon
 | |
| Company type | Private |
|---|---|
| Founded | 2008 in Los Angeles, California |
| Founders |
|
Areas served | United States, Canada, Europe |
Key people | Graham Jones CEO |
| Products | Hair dye |
| Revenue | $30 million (2015)[1] |
| Website | http://www.esalon.com |
eSalon is a hair color company based in El Segundo, California.[2] Launched in 2010, the company's core offering is individually customized hair coloring for at home application.[3][4]
History[edit]
eSalon was founded by a former employee, Francisco Gimenez, a friend, and three founders of the price-comparison shopping site, PriceGrabber, after it was bought by Experian in 2005.[5] In 2008, the group founded eSalon and after two years of research and development launched the company in 2010.[2][6] In 2014, eSalon expanded beyond hair color and began offering other hair care products.[7] Later that year the company expanded sales to Europe and Canada and reported revenues of over $17 million.[8][9] By 2015, the company had sold 2.2 million units of hair color to 140,000 subscribers with 120,000 different unique formulas.[5] In November 2016, the company released a personalized highlighting system called Light Set.[10]
Operations[edit]
eSalon creates custom hair color for clients based on an online questionnaire about their hair color history, amount of gray, skin tone, eye color and other factors.[6] The corresponding formula is mixed on an individual basis for at home application and is available as a one-time purchase or as a subscription.[11][12][13] eSalon has two patents on their custom coloring system.[14] The company utilizes a direct to consumer sales model.[15] eSalon has received the "Best of Beauty" award for "Best Home Hair Color" from Allure in 2014, 2015,2016, 2017, and 2019.[16][17]
References[edit]
- ^ Brown, Rachel (November 9, 2016). "Balayage Arrives in Women's Bathrooms: eSalon Ventures Into Highlights". WWD.
- ^ a b Buhr, Sarah (September 14, 2015). "We Took A Trip to The eSalon Professional At Home Hair Color Factory". Tech Crunch. Retrieved March 15, 2016.
- ^ Taylor, Jordyn (June 16, 2015). "This Subscription Hair Care Service Is Customized to Your Own Locks". Observer. Retrieved March 15, 2016.
- ^ Huhman, Heather (October 7, 2013). "Startup eSalon Uses Content Marketing to Fuel Massive Growth". Business Insider. Retrieved March 15, 2016.
- ^ a b Shin, Melissa (November 4, 2015). "How 4 Guys With Zero Experience Built a $17 Million Salon Empire". Inc. Retrieved March 15, 2016.
- ^ a b Carney, Michael. "Watch Out Loreal. Custom Hair Color Startup eSalon Invented a Better Mouse Trap, and Has the Sales to Prove It". Pando. Retrieved March 15, 2016.
- ^ Novellino, Teresa (May 26, 2015). "Priv and eSalon Partner Up for On-Demand Beauty Services". New York Business Journal. Retrieved March 15, 2016.
- ^ Utroske, Deanna (December 16, 2014). "Custom At-Home Hair Color Company eSalon Goes International". Cosmetics Design. Retrieved March 15, 2016.
- ^ Stuart, Alix (September 2015). "Why Four Tech Guys Started a Hair Care Site". Inc. Retrieved March 15, 2016.
- ^ Fontana, Danielle (November 10, 2016). "This New Personalized Highlighting System Delivers Salon-Worty Balayage to Your Door". NewBeauty.
- ^ Tan, Sara (October 9, 2015). "eSalon Is the Future of At-Home DIY Hair Color For All the Lazy Girls Out There". Bustle. Retrieved March 15, 2016.
- ^ Holmes, Elizabeth (May 17, 2012). "More Women Try This at Home". The Wall Street Journal. Retrieved March 15, 2016.
- ^ Clarke, Mary (January 20, 2011). "Gorgeous Hair Color for Less From eSalon". Good Housekeeping. Retrieved March 15, 2016.
- ^ "Patents by Assignee eSalon.com, LLC". Justia.
- ^ Neff, Jack (July 9, 2015). "Why Small Players Are Beating Packaged Good Titans In Customization Game". Advertising Age. Retrieved March 15, 2016.
- ^ Schaffner, Liana. "Made for You Custom Hair Color Review". Allure.
- ^ Blue, Steve (May 31, 2016). "League of Extraordinary CEOs: Technologist Disrupts Beauty Salon Industry". The Business Journals.