Earin

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Earin
Company typePrivate
IndustryAudio equipment
Founded2014
FoundersKiril Trajkovski (CEO)
Olle Lindén (CTO)
Per Sennström (COO)
Headquarters,
Area served
Worldwide
ProductsEarbuds
Websiteearin.com

Earin is a Swedish company that produces a line of small, wireless earbuds designed to connect to devices via Bluetooth. It released its first version (M-1) of the earpieces in 2015 with the next generation (M-2) entering the market in 2018. Earin was founded in 2014 and is based in Malmö, Sweden.

History[edit]

Earin was founded in 2014[1] in Malmö, Sweden by Kiril Trajkovski, Olle Lindén, and Per Sennström.[2] Trajkovski serves as the company's CEO,[3] Lindén as its CTO,[4] and Sennström as its COO.[5] The company started a Kickstarter campaign in 2014, raising nearly $1 million to manufacture its wireless earbuds.[6] Earin introduced the first iteration of its earbuds (known as the Earin M-1 model)[7] to the market in the fall of 2015.[8] At the end of the year, the company also received SEK 15 million in venture funding from the BlueWise Fund.[9]

In January 2017, Earin announced the second generation (Earin M-2) of its earbuds at that year's Consumer Electronics Show (CES).[7] Later that month, the company raised SEK 30 million from a group of equity investors including Midroc Invest, LMK, and Granitor Invest.[10] In January 2018, it was announced at CES that recording artist will.i.am's consumer electronics company, i.am+, had purchased Earin.[11] The deal, however, was never finalized, and it was announced in May 2019 that it had been called off entirely due to "unfulfilled obligations".[12] Despite this, the Earin M-2 earbuds were released to the market in August 2018.[13]

Products[edit]

Earin produces a line of small, lightweight, and wireless earbuds that connect to smartphones via Bluetooth. As of 2020, the company has released two generations of its earbuds: the M-1 and the M-2. The newer M-2 version features functional upgrades including built-in microphones and touch features for answering calls, playing music, and accessing voice control for Siri or Google.[13][7] The earbuds can be charged in a portable magnetic charging case, and when they are operational, both earpieces are connected to one another by near-field magnetic induction communication.[14] Both earpieces are also designed to work in either the left or the right ear.[15]

References[edit]

  1. ^ "Earin Shows Lessons Learned on True Wireless M-2 Earbuds". Audio Xpress. 16 January 2017. Retrieved 28 June 2020.
  2. ^ "Earin, the Swedish Bluetooth headphone maker, gets bought by American artist Will.i.am". Nordic9. 9 January 2018. Retrieved 28 June 2020.
  3. ^ "Earin Looks to the Future". Kickstarter. 22 May 2019. Retrieved 28 June 2020.
  4. ^ Katz, Lily (2 February 2020). "Why is true wireless connectivity so bad?". Sound Guys. Retrieved 28 June 2020.
  5. ^ "Malmo-based Earin recieved [sic] 30 mln SEK (3 mln euro) in venture capital". Øresund Startups. 30 January 2017. Retrieved 28 June 2020.
  6. ^ Nelson, Katie (24 June 2014). "These Earbuds Are So Small, You Can Barely See Them in Your Ears". Mashable. Retrieved 28 June 2020.
  7. ^ a b c Carnoy, David (3 January 2017). "What makes Earin's new M-2 wireless earphones better than Apple's AirPods?". CNET. Retrieved 28 June 2020.
  8. ^ O'Kane, Sean (18 November 2015). "Earin wireless earbuds review". The Verge. Retrieved 28 June 2020.
  9. ^ "Örjan Johansson backs Earin with € 260,000". Øresund Startups. 12 October 2017. Retrieved 28 June 2020.
  10. ^ "Earin, the Swedish headphone maker, lands SEK 30M in fresh equity investment". Nordic 9. 17 January 2017. Retrieved 28 June 2020.
  11. ^ Heater, Brian (9 January 2018). "Will.i.am's company buys Bluetooth earbud maker Earin". TechCrunch. Retrieved 28 June 2020.
  12. ^ Porter, Jon (10 May 2019). "Will.i.am's acquisition of wireless earbud startup Earin has fallen through". The Verge. Retrieved 28 June 2020.
  13. ^ a b O'Kane, Sean (30 August 2018). "Earin's second-generation wireless earbuds finally arrive with Google Assistant". The Verge. Retrieved 28 June 2020.
  14. ^ Hollister, Sean (4 September 2018). "The truly wireless Earin M-2 earbuds weren't vaporware after all". CNET. Retrieved 8 July 2020.
  15. ^ Gideon, Tim (8 January 2019). "Earin M-2 Review". PC Magazine. Retrieved 8 July 2020.

External links[edit]