Eco Moliterno

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Eco Moliterno
Born (1977-10-14) October 14, 1977 (age 46)
NationalityBrazilian
OccupationChief Creative Executive Officer of Accenture Interactive for Latin America

Eco Moliterno is a Brazilian advertising executive and the Chief Creative Executive Officer of Accenture Interactive for Latin America, one of the largest and fastest growing digital agency networks according to Advertising Age.[1][2][3] Previously, Moliterno was the executive creative director at Africa, one of the leading agencies in Brazil, as part of Grupo ABC, where he worked for 7 years.[4][5][6][7][8]

He was considered one of the 20 most influential advertising professionals of Brazil in 2015 and one of the 15 most influential Brazilians on the Internet in the same year.[7][9][10]

In 2016, Moliterno was named the second most admired advertising professional by industry peers, according to the Spanish research company Scopen.[11][12]

Early life and education[edit]

Moliterno graduated with a degree in Advertising from the University of São Paulo (ECA-USP), but started his professional career at the age of 16 as a caricaturist for Rock Brigade magazine. At 17, he moved to Denmark to finish high school, when he experienced the internet for the first time.[13][14]

Career[edit]

Back in Brazil in 1997, Moliterno started working for Oficcinæ Design, an illustration studio that created projects for clients such as Folha de S.Paulo, Editora Abril and Editora Globo. During this period, he also developed board games for GROW, a Brazilian toy company.[13][14]

In 2000, he took over as art director at Agência Click, the first digital agency in the country.[15][16] Three years later, Moliterno became chief designer of AOL Brazil, and during that period he received the Cyber Lions award at Cannes Lions International Festival of Creativity for three consecutive years (2003, 2004 and 2005).[13][17][18]

In 2005, he held the position of creative director at Tesla, a studio specializing in professional IT services for system development, where he worked for one year with clients such as General Motors, Sun Microsystems and NIVEA.[19]

After his work at Tesla, he became the creative vice president of Wunderman for Latin America. During the three years he worked there, he won another Cannes Cyber Lion in 2008, and a Media Lion, in 2009.[18][20][21][22][23]

In July 2009, he became digital creation director in Y&R and was a judge at the Cannes Festival for the Cyber category.[20][22][24] A year later, in 2010, he was invited to act as creative director in Africa Propaganda, agency of Grupo ABC.[5][6][7] He became Head of Digital of the agency in 2011 and Executive Creative Director in 2014.[25][26][27]

In 2011, Moliterno was considered one of the 10 most innovative professionals of Digital Marketing in Brazil by Meio & Mensagem.[26] In the same year, he was a speaker at the D&AD/ESPM White Pencil Round Table.[28][29][30] In 2012, he took part of Think Branding with Google, being there again in 2014 and 2016 (in Madrid), and also took part of ProXXIma Pocket, being present again in 2013, 2014 and 2016.[13][31][32][33][34][35][36][37]

He was also the first online creative professional to win the Caboré Award as the Creative Professional of the Year in 2013 and in 2016 he won the ABRADi-SP Award as Digital Professional.[14][38]

In 2017, Moliterno presided over the jury for El Ojo Interactivo, the digital media category of El Ojo, the largest Ibero-American event in advertising, marketing, communication and entertainment.[39][40]

References[edit]

  1. ^ Alexandra Jardine (February 7, 2017). "Accenture Interactive hires top Brazilian Creative Eco Moliterno". Ad Age. Retrieved March 20, 2017.
  2. ^ Alexandre Zaghi Lemos (February 6, 2017). "Eco Moliterno assume liderança criativa da Accenture Interactive". Meio & Mensage. Retrieved March 20, 2017.
  3. ^ PropMark (February 6, 2017). "Eco Moliterno não é mais VP da Africa =20 de Março de 2017". PropMark.
  4. ^ "ENTREVISTA: ECO MOLITERNO, VP DE CRIAÇÃO DA ÁFRICA FALA SOBRE MOBILE". Digitalks. Retrieved November 7, 2016.
  5. ^ a b "From Moscow to Mumbai, These Agencies Make Today's Best Campaigns Portraits of shops doing award-winning ads like 'Epic Split' and 'Dumb Ways to Die'". AdWeek. Retrieved November 7, 2016.
  6. ^ a b "Grupo ABC tem nova composição acionária". Valor. Retrieved November 7, 2016.
  7. ^ a b c "Grupo Africa estima expansão de 15%". DCI. Archived from the original on March 13, 2015. Retrieved November 7, 2016.
  8. ^ "Eco Moliterno assume liderança criativa da Accenture Interactive". Meio & Mensagem. Retrieved May 2, 2017.
  9. ^ "Os 15 brasileiros mais influentes da internet". GQ Globo. Retrieved November 7, 2016.
  10. ^ "Os 20 publicitários mais influentes do Brasil". GQ Globo. Retrieved November 7, 2016.
  11. ^ Alexandre Zaghi Lemos (November 25, 2016). "Os publicitários mais admirados do Brasil". Meio e Mensagem. Retrieved November 25, 2016.
  12. ^ Paulo Macedo (November 24, 2016). "Nizan Guanaes é o publicitário mais admirado pelos anunciantes". Propaganda e Marketing. Retrieved November 24, 2015.
  13. ^ a b c d "Eco Moliterno". Proxxima. Archived from the original on October 20, 2016. Retrieved November 7, 2016.
  14. ^ a b c "Uma carta para mim mesmo 10 anos atrás – por Eco Moliterno". Hypeness. Retrieved November 7, 2016.
  15. ^ "A nova relação entre marcas e conteúdos". Estadão. Retrieved November 7, 2016.
  16. ^ "Palestrantes – Eco Moliterno". Esperienza. Archived from the original on October 20, 2016. Retrieved November 7, 2016.
  17. ^ "Eco Moliterno". Portfólio Lovers. Archived from the original on October 20, 2016. Retrieved November 7, 2016.
  18. ^ a b "INTENSIVO DE CRIAÇÃO PUBLICITÁRIA COM ECO MOLITERNO". Escola de Criativos. Archived from the original on October 20, 2016. Retrieved November 7, 2016.
  19. ^ "TESLA FAZ 10 ANOS E LANÇA NOVA UNIDADE DE NEGÓCIOS". Paraná Online. Retrieved November 7, 2016.
  20. ^ a b "Eco Moliterno e Adilson Batista vão reforçar área digital da Y&R". PropMark. Retrieved November 7, 2016.
  21. ^ "Eco Moliterno pasó a vicepresidente creativo regional online de Wunderman". Adlatina. Retrieved November 7, 2016.
  22. ^ a b "Eco Moliterno, da Wunderman, será jurado no Festival de NY". Portal Imprensa. Retrieved November 7, 2016.
  23. ^ "A.R., D.R. – Antes de Ronaldo, Depois de Ronaldo". Pimenta Comunicação. Archived from the original on October 20, 2016. Retrieved November 7, 2016.
  24. ^ "Cannes apresenta jurados de Cyber, Promo e Radio Lions". PropMark. Retrieved November 7, 2016.
  25. ^ "Africa muda liderança de criação". PropMark. Retrieved November 7, 2016.
  26. ^ a b "ECO MOLITERNO CREATIVE VP ÁFRICA". MMA Global. Retrieved November 7, 2016.
  27. ^ "Africa nomeia diretores de criação associados no digital". PropMark. Retrieved November 7, 2016.
  28. ^ "D&AD/ESPM White Pencil Roundtable Sao Paulo". Empreendedor Digital. Archived from the original on October 20, 2016. Retrieved November 7, 2016.
  29. ^ "ONE DAY SHOW DEBATE MERCADO PUBLICITÁRIO NORDESTINO". Revista Pro News. Retrieved November 7, 2016.
  30. ^ "One Day Show reúne grandes nomes do marketing e da publicidade". Jornal da Paraíba. Archived from the original on October 20, 2016. Retrieved November 7, 2016.
  31. ^ "Google discute poder do digital". PropMark. Retrieved November 7, 2016.
  32. ^ "Eventos: Think Education with Google". Think Brazil. Retrieved November 7, 2016.
  33. ^ "Think With Google: Luis Marques Defoin y Eco Moliterno". Marketing Directo. Archived from the original on October 21, 2016. Retrieved November 7, 2016.
  34. ^ "ProXXIma Pocket 2012 – Profissionais de destaque do mercado digital vão debater o tema Internet Multitelas". Minas Marca. Retrieved November 7, 2016.
  35. ^ "Evento ProXXIma: Skol apresentará estratégias nas redes sociais". Meio e Mensagem. Retrieved November 7, 2016.
  36. ^ "ProXXima 2014 será focado nos negócios ligados à internet". Target Box. Archived from the original on October 20, 2016. Retrieved November 7, 2016.
  37. ^ "Palestrantes nacionais e internacionais discutem os negócios que movem a era digital no ProXXIma 2014". Design Culture. Retrieved November 7, 2016.
  38. ^ "ABRADi-SP anuncia ganhadores do 1º Prêmio para Profissionais Digitais". Grandes Nomes da Propaganda. Archived from the original on October 20, 2016. Retrieved November 7, 2016.
  39. ^ "Eco Moliterno da Accenture presidirá El Ojo Interactivo". ‘’PropMark’’. Retrieved December 11, 2017.
  40. ^ "Festival de El Ojo anuncia um novo prêmio". ‘’PortaldaPropaganda’’. Retrieved December 11, 2017.

External links[edit]

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