Estrella (snack brand)
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 Estrella chips in Swedish shop | |
| Product type | Potato chips |
|---|---|
| Owner | Intersnack |
| Country | Sweden |
| Introduced | 1946 |
| Markets | Worldwide |
| Previous owners | 1946–1965 Folke Andersson 1965–1993 Marabou 1993–2014 Kraft Foods[1] 2014– Intersnack (owned by Pfeifer & Langen) |
| Website | estrella.se |
Estrella is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in Sweden.
History[edit]
In 1946 Folke Andersson (Swedish businessman) created company Estrella. At that time he was importing bananas from South America and named company after Spanish word "estrella" which in Spanish means "star".
In 1957 after tasting potato chips for the first time (during his visit in United States), Folke Andersson decided to start producing potato chips at home in Sweden.[2]
In 2001 Finnish snacks company "Oy Estrella Ab" sold Estrella to Kraft Foods.[3] In 2014 Mondelez International (previously Kraft Foods) sold Estrella to German company Intersnack.[4]
From 2017 "Estrella Baltics" moved its production from Kaunas, Lithuania to Wrocław, Poland.[5][6]
References[edit]
- ^ "Kraft Buys Candy Maker for $1.5 Billion". www.latimes.com.
- ^ "Sweden's first chip manufacturer". www.estrella.se.
- ^ "USA: Kraft Foods acquires a 100% holding in finnish snacks company Oy Estrella Ab". www.just-food.com.
- ^ "Estrella Maarud to become part of Intersnack Group". www.herkulescapital.no.
- ^ ""Estrella" traškučių kepimą perkėlus prie Vroclavo, kauniečiai be darbo neliks". www.15min.lt.
- ^ ""Estrella Baltics" traškučių gamybą iš Kauno perkelia į Lenkiją". www.diena.lt.