Ex.co
 | This article contains wording that promotes the subject in a subjective manner without imparting real information. (November 2018) |
 | |
| Formerly | Playbuzz |
|---|---|
| Founded | 2012 |
| Founders | Tom Pachys, Shaul Olmert, Shachar Orren |
| Headquarters | New York City |
Key people | Tom Pachys, CEO[1] Shachar Orren, CMO Maya Szutan-Azoulay, COO Yaniv Lubinski, CFO Oren Regev, Chief Product Officer Efrat Zohar Reisman, Chief People Officer |
| Website | ex |
EX.CO is a Disney-backed,[2] publisher-first video technology platform.[3] It is used by publishers to monetize video content on websites and to add interactive and media elements intended for a particular user base.
History[edit]
EX.CO was originally founded as Playbuzz in 2012 by Shaul Olmert and Tom Pachys. Pachys is a graduate of IDC and also the cofounder of Whimado.
Playbuzz originally raised $3 million in a Series A funding round from Carmel Ventures.[4]
In September 2017, the company announced it had raised an additional $35 million in a Series C funding round led by Viola Group with participation from existing investors including the Walt Disney Company and Saban Ventures.[5][6] This brought Playbuzz's total funding to $66 million.[7]
In November 2019, Playbuzz changed its company name to EX.CO.[8]
Acquisitions[edit]
In 2021, EX.CO acquired video monetization technology company Cedato.[9]
In 2022, the company announced the acquisition of the machine-learning company Bibblio [10]
Products[edit]
EX.CO provides website development tools centered around interactive elements.
EX.CO also works with e-commerce businesses for website building, and modification of existing sites.[11]
See also[edit]
- Website monetization
- Content monetization
- Online advertising
- Online video
- Web performance
- Audience measurement
- Customer engagement
References[edit]
- ^ "Playbuzz CEO Shaul Olmert to Step Down". Calcalist. Retrieved 31 December 2019.
- ^ Blount, Leslie. "How Personalization Helped Alex and Ani Boost Conversions 65%". Adweek. Retrieved 29 April 2022.
- ^ Johnson, Lynne d. "Ex.Co Gets Into the AI Content Recommendation Business: A Chat with CEO Tom Pachys". AdMonsters. Retrieved 2 May 2023.
- ^ Kosoff, Maya (10 October 2014). "A BuzzFeed Clone Founded 10 Months Ago Is Crushing Other Websites On Facebook - Including BuzzFeed". The Business Insider. Retrieved 16 February 2015.
- ^ Shead, Sam (27 September 2017). "Playbuzz raised $35 million for its platform that aims to help publishers engage with the 'Snapchat generation'". The Business Insider. Retrieved 27 November 2017.
- ^ Marshall, Jack (27 September 2017). "Disney-backed Playbuzz raises $35 million to grow content creation platform". MarketWatch. Retrieved 27 November 2017.
- ^ Ellingson, Annlee (27 September 2017). "Disney invests more in accelerator graduate Playbuzz". L.A. Biz. Retrieved 27 November 2017.
- ^ Ha, Anthony (18 November 2019). "Playbuzz becomes Ex.co and expands its content marketing platform". Tech Crunch. Retrieved 27 February 2020.
- ^ Ha, Anthony. "EX.CO acquires video adtech company Cedato". TechCrunch. Retrieved 29 April 2022.
- ^ "EX.CO Acquires Machine-Learning Company Bibblio to Expand Website Personalization Capabilities for Brands, Publishers, and E-commerce Businesses". Martech Series. Retrieved 29 April 2022.
- ^ Blount, Leslie. "How Personalization Helped Alex and Ani Boost Conversions 65%". Adweek. Retrieved 29 April 2022.