Foodhub
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| Industry | Online food ordering |
|---|---|
| Founded | 2008 |
| Founders | Ardian Mula Mohammed Shakil |
| Headquarters | Stoke-on-Trent, England |
Area served | |
Number of employees | 1000+ |
Foodhub (formerly known as Touch2Success) is a company that provides online food ordering services to restaurants and takeaways. It is headquartered in Stoke-on-Trent, England. It was founded in 2008 by Ardian Mula and Mohammed Shakil.[1]
History[edit]
The journey began in 2008 with the founding of touch2success. The company initially focused on creating websites and epos for individual businesses.
In 2020, Foodhub become the UK's fourth largest food ordering company [citation needed], behind competitors Uber Eats, Just Eat and Deliveroo. In the same year, it was announced Foodhub had expanded its international presence into the Republic of Ireland and it now serves restaurants and takeaways / takeout clients in the UK, Australia, New Zealand, Republic of Ireland and the USA, with plans to expand into Canada mid-2023.[2][3][4]
Acquisitions[edit]
Foodhub has made several acquisitions in its efforts to expand its operations and reach new markets.
In 2019, Foodhub acquired Big Foodie, a Chinese ordering app, to increase its presence in the UK market and specialize in Chinese cuisine.[citation needed]
Foodhub also expanded its services to Australia and acquired Eatappy, an Australian-based online platform, to strengthen its position in the country.[citation needed]
Foodhub teamed up with MoEngage's customer engagement platform. By utilizing AI-driven segmentation and personalized campaigns, Foodhub saw significant improvements, including higher conversion rates from abandoned baskets and increased order values.[5]
References[edit]
- ^ Tariq, Fahad (October 19, 2020). "How two school friends from Stoke-on-Trent turned their online takeaway business into a global success". The Sentinel (Staffordshire).
- ^ Mitchell, Sue (February 10, 2021). "UK company Foodhub takes on Uber Eats, Menulog in Australia". Australian Financial Review.
- ^ Pollock, Sean (August 9, 2020). "Irish job app delivers on Foodhub deal". Irish Independent.
- ^ Bradbury, Sarah (August 14, 2020). "Here's how to get a free takeaway meal by just deleting an app". Daily Mirror.
- ^ Clark, Terry (February 29, 2024). "Foodhub teamed up with MoEngage to improve customer engagement". 365 Retail.
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