Gary M. Reynolds
Gary M. Reynolds | |
|---|---|
| Born | June 21, 1952 Milwaukee, Wisconsin, U.S. |
| Occupation(s) | Chairman of GMR Marketing Chairman/CEO of Banshee Music Chairman of the Radiate Group |
| Spouse | Gail Reynolds |
Gary M. Reynolds (born June 21, 1952) is the founder of GMR Marketing, of New Berlin, Wisconsin.
Biography[edit]
A former professional musician,[1] Reynolds founded GMR in 1979 on the concept of cross-promoting music group and brands, such as the Miller Band Network which connected the Miller Brewing Company to different rock bands.[2]
GMR Marketing is owned by the Omnicom Group but Reynolds remains Chairman. Reynolds is also Chairman of the Radiate Group.[3]
Reynolds began developing an offshoot company, Banshee Music, which began in the autumn of 2008.[4][5] The agency works with sports teams, collegiate athletic programs, sporting events and sports venues in developing and marketing original, sports-related music for stadium, promotional and broadcast use. Banshee Music’s revenue model allows sports partners to share in the ownership of the music.[4][6][7][8]
References[edit]
- ^ Gary Reynolds CEO profile in Milwaukee Journal Sentinel http://www.jsonline.com/business/49894917.html
- ^ The Miller Band Network: http://www.davecarusoweb.com/?CP=/Stories/MillerNetwork.html
- ^ Radiate Group Management Team Archived March 24, 2015, at the Wayback Machine
- ^ a b Burkitt, Laurie. "Tune In to the Game". Forbes. Retrieved 2023-03-31.
- ^ Banshee Music greeting cards http://www.onmilwaukee.com/market/articles/bansheecards.html
- ^ Banshee Music fight songs http://www.jsonline.com/business/40689392.html
- ^ Banshee Themes http://vault.sportsillustrated.cnn.com/vault/article/magazine/MAG1155920/index.htm
- ^ "Music helps Cowboys, other teams hit marketing high note - USATODAY.com". usatoday30.usatoday.com. Retrieved 2023-03-31.