Geir Gripsrud
Geir Gripsrud (born 1946) is a Norwegian organizational theorist and Professor of Marketing at BI Norwegian Business School in Oslo, known for his work on international marketing, market entry strategy and distribution channels.[1][2][3]
Life and work[edit]
After his graduation Gripsrud was marketing researcher at the Norwegian Fund for Market and Distribution Research (NFMDR) in Oslo, where in 1972 he wrote his first report entitled "On long-range planning in retailing." Around 1985 he became marketing researcher at the Export Council of Norway, the Norwegian Trade Council.[4]
In the 1980s, he was appointed Research Professor of Marketing at the BI Norwegian Business School,[5] and in the 1990s also Dean of Bachelor Studies.[4]
His brother, Jostein Gripsrud is Professor in Media Studies at the University of Bergen.
Publications[edit]
Gripsrud has authored and co-authored numerous publications in his fields of expertise.[6][7] Articles, a selection:
- Gripsrud, Geir, and Kjell Grønhaug. "Structure and strategy in grocery retailing: A sociometric approach." The Journal of Industrial Economics 33.3 (1985): 339–347.
- Gripsrud, Geir. "The determinants of export decisions and attitudes to a distant market: Norwegian fishery exports to Japan." Journal of International Business Studies (1990): 469–485.
- Benito, Gabriel R.G. and Gripsrud, Geir, "The Expansion of Foreign Direct Investments: Discrete Rational Location Choices or a Cultural Learning Process?", Journal of International Business Studies, 23(3), 1992, 461–476.
- Gripsrud, Geir, and Gabriel R.G. Benito. "Internationalization in retailing: modeling the pattern of foreign market entry." Journal of Business Research 58.12 (2005): 1672–1680.
- Gripsrud, Geir, Marianne Jahre, and Gøran Persson. "Supply chain management–back to the future?." International Journal of Physical Distribution & Logistics Management 36.8 (2006): 643–659.
References[edit]
- ^ Benito and Gripsrud (1992, p. 461)
- ^ Caves, Richard E. Multinational enterprise and economic analysis. Cambridge university press, 1996.
- ^ Andersen, Otto. "On the internationalization process of firms: a critical analysis." Journal of international business studies (1993): 209-231.
- ^ a b Håkan Håkansson, Debbie Harrison, Alexandra Waluszewski (2005) Rethinking Marketing: Developing a New Understanding of Markets. p. viii.
- ^ Geir Gripsrud (1990, p. 469)
- ^ Geir Gripsrud, Research reports and books (Norwegian) at bi.edu.
- ^ Geir Gripsrud at Google Scholar.
External links[edit]
- Geir Gripsrud at BI Norwegian Business School]
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