Grana (fashion company)
 | |
| Company type | eCommerce |
|---|---|
| Industry | Fashion Retail |
| Founded | 1 October 2014 |
| Headquarters | Hong Kong |
Area served | Worldwide [1] |
Key people | Luke Grana (Founder & CEO) |
| Products | Women's and Men's clothing |
| Website | www |
Grana is an online fashion company based in Hong Kong.[2][3] It has an offline showroom called “The Fitting Room”[4] in Hong Kong, where customers try on clothes and order online.[3] It was cofounded by Luke Grana and Pieter-Paul Wittgen and officially launched in October 2014.[5] The first brick-and-mortar store opened in Hong Kong in September 2015.[3]
Products[edit]
![[icon]](/wiki/File:Wiki_letter_w_cropped.svg){kind=small} | This section needs expansion. You can help by adding to it. (August 2017) |
The company sources its products directly from fabric mills, which reduces markup pricing.[6] Grana clothing products include silks, linen, cashmere, merino, tencel, pima cotton and baby alpaca wools.[7] The fabrics are sourced internationally from a variety of countries including China,[8] France,[9] Mongolia,[10] Austria,[11] Peru[12][13] and Italy.[14] Grana’s ‘new luxury’ brand focuses its ethic on sustainable fashion setting itself apart from mass consumerism.[15][16] Central to Grana’s business and production is ethical manufacturing.[17]
History[edit]
Grana’s CEO and founder, Luke Grana, set up the company as an online-only direct-to-consumer seller.[18]
Prior to becoming CEO and namesake of Grana, he was a serial entrepreneur from Australia. He had previously invested in the catering industry among other areas, and seeded his first fashion brand, Grana, with $200,000 in 2014.[19][20][21] Grana raised the initial seed round of US $1 million from Bluebell group and angel investors in October 2014,[22] and in July 2015, closed another seed funding round of US $1.5 million involving investors from Singaporean VC Golden Gate Ventures.[3] In 2016, Grana announced their Series A funding round of US $10 million led by Alibaba Group under The Hong Kong Entrepreneurs Fund, with participation from existing investors.[23] By 2017, Grana had been the recipient of nine separate investments from various companies totaling $16 million.[24]
References[edit]
- ^ "Select your shipping location". www.grana.com. Retrieved 2017-08-16.
- ^ Soo, Zen (September 17, 2015). "As more online shoppers complain of clothes that don't fit, Hong Kong's Grana tests hybrid try-before-you-buy approach at first store". South China Morning Post. Retrieved January 4, 2016.
- ^ a b c d "Fashion basics e-commerce start-up Grana raises $5 million". Financial Review. Retrieved 2015-12-02.
- ^ "The Hong Kong Clothing Retailer Revolutionizing Shopping". Bloomberg.com. Retrieved 2015-12-02.
- ^ Shu, Catherine. "GRANA, Which Makes Affordable Clothing In Premium Fabrics, Picks Up $1.5M". TechCrunch. Retrieved 2015-12-02.
- ^ Frankel, Lindsay (December 10, 2016). "Five ethical clothing brands you can actually afford". The Christian Science Monitor. Retrieved August 11, 2017.
- ^ Spruch-Feiner, Sara (2017-04-07). "Do You Actually Care About Fancy Fabrics?". Racked. Retrieved 2021-09-01.
- ^ "Silk Everyday | Grana". www.grana.com. Retrieved 2021-09-01.
- ^ "linen jersey | Grana". www.grana.com. Retrieved 2021-09-01.
- ^ "Mongolian Cashmere | Grana". www.grana.com. Retrieved 2021-09-01.
- ^ "Tencel Fabric | Grana". www.grana.com. Retrieved 2021-09-01.
- ^ "Peruvian Pima Cotton | Grana". www.grana.com. Retrieved 2021-09-01.
- ^ "peruvian baby alpaca | Grana". www.grana.com. Retrieved 2021-09-01.
- ^ "Italian Merino | Grana". www.grana.com. Retrieved 2021-09-01.
- ^ "Interview with Luke Grana: CEO and co-founder of Hong Kong-based clothing and lifestyle brand Grana". Esquire SG. 2018-03-05. Retrieved 2021-09-03.
- ^ "What is New Luxury?". grana. 2018-07-10. Retrieved 2021-09-03.
- ^ "GRANA founder on disrupting the fashion industry". The Loop HK. 2017-05-16. Retrieved 2021-09-03.
- ^ Yan, Pearl. "10 Hong Kong Brands That Shaped Retail In The Past Decade". Tatler Asia. Retrieved 2021-09-06.
- ^ Kim, Jay. "HK's Leanest Startup, Grana, Disrupts The Fashion Industry By Focusing On Product". Forbes. Retrieved 2021-09-06.
- ^ "Why Is Fashion So Expensive? It's Not Quality That Costs So Much". HuffPost. 2017-06-16. Retrieved 2021-09-06.
- ^ "Luke Grana: behind the $6 million man - Ragtrader". www.ragtrader.com.au. Retrieved 2021-09-06.
- ^ "Hong Kong Online-Only Fashion Brand GRANA Raises US$1 Million in Seed Funding From Local Investors - StartupsHK". StartupsHK. 2014-10-22. Retrieved 2018-05-09.
- ^ Russell, Jon. "Online fashion retailer Grana raises $10M led by Alibaba's entrepreneurship fund". TechCrunch. Retrieved 2016-10-06.
- ^ Ameen, Sam. "10 Great Tips To Raise Funding For Your Hong Kong Startup". Forbes. Retrieved 2021-09-14.
Further reading[edit]
- Soo, Zen (July 18, 2017). "Online fashion retailer Grana takes aim at mainland China". South China Morning Post. Retrieved August 11, 2017.
- Kong, Daniel (November 28, 2014). "Grana label reaches out with an emphasis on logistics". South China Morning Post. Retrieved January 4, 2016.
External links[edit]
- Official website
- "HK's Leanest Startup, Grana, Disrupts The Fashion Industry By Focusing On Product". Forbes. July 30, 2017. Retrieved August 11, 2017.