Hev Abi

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Hev Abi
Born2001 or 2002 (age 21–22)
OriginTomas Morato Avenue, Quezon City, Philippines
GenresPinoy hip-hop
Occupation(s)
  • Rapper
  • songwriter
Years active2020–present
LabelsDowntown Q Entertainment
Websitehevabi.com

Hev Abi (born 2001 or 2002)[1] is a Filipino rapper from Tomas Morato Avenue in Quezon City. He gained popularity in 2023 with a string of successful singles, starting with the viral "WELCOME2DTQ". He also helped start the independent record label Downtown Q Entertainment. In October, Abi released his debut album Kung Alam Mo Lang. He is the most-streamed male OPM artist on Spotify, and appeared on three consecutive No. 1 songs on Billboard’s Philippines Songs Charts, including "Alam Mo Ba Girl" and "Babaero". Abi's breakthrough is part of a wider trend in Pinoy hip-hop's popularity on streaming services.

Career[edit]

Early work and breakthrough (2020–2023)[edit]

Hev Abi's earliest release on Spotify was the 2020 single "Pusong Bato", which he followed with an extended play (EP) titled Kwentong Jimenez in 2021. In 2022, he released two more EPs, PAUTANG NG PAG-IBIG and Sakred Boy.[2][a] Abi gained mainstream recognition in 2023 when his single "WELCOME2DTQ" slowly spread through word of mouth and went viral online. On TikTok, it has been used in over a million clips, including by celebrities such as Vice Ganda.[4][5] Amassing millions of streams,[5] the song became his first on Billboard’s Philippines Songs Chart in October. It stayed there for four weeks, entering and peaking at No. 20.[‡ 1][‡ 2]

Hev Abi's newfound social media popularity earned him a string of successful singles, including "Para sa Streets", "QC Girls", "and "Lil Kasalanan Shortie".[3][6][7] He also helped start an independent record label, Downtown Q Entertainment, based in the 1103 area of downtown Q.C., where he collaborates with other rappers.[7][8] It has signed the artists Kristina Dawn, gins&melodies, Unotheone, and Simmo,[8] all of whom featured on Hev Abi's debut album.[4] Fans dubbed Abi "Rookie of the Year" in Pinoy hip hop.[4][7][9] In Rappler's list of the year's breakthrough OPM acts, it called Hev Abi "arguably one of the biggest", since all his 2023 releases had done well.[10]

Kung Alam Mo Lang and commercial success (2023)[edit]

On October 20, 2023, Hev Abi released his debut album,[a] the twelve-track Kung Alam Mo Lang ("If Only You Knew").[4] It is a more vulnerable record with themes of unconditional love; the first half is about romance and the second, replete with features, deals with strong friendships.[11] Abi described the album as an outlet for his emotions after he went through several private, impactful events in the months before its release.[3]

Aside from being on Esquire Philippines and SunStar Davao's year-end lists of the best OPM releases, Kung Alam Mo Lang received little critical attention.[6] Esquire Philippines' Paul John Caña thought it had an impressive "kind of polish and finesse" usually reserved for experienced artists.[12] On October 26, Kung Alam Mo Lang debuted as the 78th most-played OPM album on Spotify. It has now been the most-played for 16 consecutive weeks from January to May 2024.[13] At least three songs from the album have entered Billboard's Philippines Songs Charts: "Alam Mo Ba Girl", which has been on it for 26 consecutive weeks; "Walang Alam"; and "Sumugal".[‡ 3]

After Kung Alam Mo Lang, Hev Abi continued to release singles and collaborations, starting with R&B singer DEMI on "Pakundangan".[14] In February 2024, The Philippine Star's Baby A. Gil noticed that Pinoy hip-hop had taken over the country's music charts—and Hev Abi was at the forefront. On Spotify, where he had five of the Top 25 Philippine songs,[5] Abi had accrued over two million monthly listeners.[3] He appeared on three consecutive No. 1 songs on the Philippines Songs Charts. "Makasarili Malambing", a Kristina Dawn song which he featured on, and "Alam Mo Ba Girl" each took the spot for a week in February 2024.[‡ 4][‡ 5] Another song Abi featured on, "Babaero" by gins&melodies, was No. 1 for the next five weeks.[‡ 6] Gil thought modern Filipino rap sounded closer to pop music, "softer" and more "lovelorn". While he considered them serious competitors to Filipino pop, Gil questioned whether the rookie generation of rappers would "stand the test of time" as much as the classic rappers.[5]

In April, Hev Abi became the first local artist to have eight simultaneous tracks on the Philippines Songs Charts and the most-played male OPM artist on Spotify.[15][16] His first headlining concert, Morato Most Wanted, was held in Quezon City's New Frontier Theater on the 28th.[16][17]

Artistry[edit]

Hev Abi was inspired to start making music by emulating his favorite rappers, including Kanye West and Tyler, the Creator.[18] He pays tribute to his hometown, Quezon City, and his street, Tomas Morato Avenue, in his songs.[18] Little is known about his personal life, which Gil thought was a clever way to increase interest, however unintentional.[5]

Hev Abi's songs range from the aggressive delivery of "WELCOME2DTQ" to the relaxed vocals of "Para Sa Streets".[10] His lyricism on Kung Alam Mo Lang is more personal compared to the bravado and confidence of his earlier work,[3] and the first half has love songs. When he starts writing, Abi has a general concept for each song but otherwise keeps his method fluid.[11] Gelo Lasin, the editor-in-chief of Complex Philippines, ascribed Abi's mainstream success to how his lyrics can be sentimental, confident or "maangas" (proud) without seeming inauthentic or too offensive. Lasin added that his "smooth" beats and "casual" tunes appealed to younger listeners;[1] his vocals have incorporated singing.[7] Hev Abi has produced some of his songs himself, including "Binibiroski" and the boom bap of "Alam Mo Ba Girl" on Kung Alam Mo Lang.[11] Most of the album, however, was produced by Neil John "NJ" Subong.[19]

Discography[edit]

Taken from Spotify.[2][a]

Albums[edit]

  • Kung Alam Mo Lang (2023)

EPs[edit]

  • Kwentong Jimenez (2021)
  • PAUTANG NG PAG-IBIG (2022)
  • Sakred Boy (2022)

Singles[edit]

Footnotes[edit]

Explanatory notes[edit]

  1. ^ a b c Although PAUTANG NG PAG-IBIG and Sakred Boy are classified as albums on Spotify,[2] most sources refer to Kung Alam Mo Lang as Hev Abi's debut album. When a SCOUT Magazine writer interviewed the rapper, they did the same and wrote that Sakred Boy was an EP.[3] This article, therefore, describes the two records as EPs.

Citations[edit]

  1. ^ a b Lasin, Gelo (May 3, 2024). "Hev Abi's First Concert: A Rap Star Is Born". Complex Philippines. Retrieved May 22, 2024.
  2. ^ a b c Abi, Hev. "Spotify – Hev Abi - Discography". Spotify. Retrieved May 19, 2024.
  3. ^ a b c d e Agustin, Carl Martin (February 14, 2024). "To simply make music is the point for rising star Hev Abi". Scout. Retrieved February 19, 2024.
  4. ^ a b c d Angan, Kara (October 20, 2023). "Hev Abi Drops New Album 'Kung Alam Mo Lang'". Billboard Philippines. Retrieved May 19, 2024.
  5. ^ a b c d e Gil, Baby A. (February 3, 2024). "Pinoy hip-hop is taking over the charts". The Philippine Star. Retrieved February 19, 2024.
  6. ^ a b Llemit, Ralph Lawrence G. (January 12, 2024). "The Best OPM Albums of 2023". SunStar Davao. Retrieved February 19, 2024.
  7. ^ a b c d Pareño, Elijah Timothy (November 24, 2023). "Rising Rap Star Hev Abi Is a Quezon City Boy Through and Through". Esquire Philippines. Retrieved February 20, 2023.
  8. ^ a b Saulog, Gabriel (April 16, 2024). "Here Are 6 Independent Labels That Are Changing The Filipino Hip-Hop Game As We Know It". Billboard Philippines. Retrieved May 22, 2024.
  9. ^ Lasin, Gelo (May 3, 2024). "Hev Abi's First Concert: A Rap Star Is Born". Complex. Retrieved May 19, 2024.
  10. ^ a b "A year when Pinoy music thrived: Breakthrough OPM acts of 2023". Rappler. December 17, 2023. Retrieved February 19, 2024.
  11. ^ a b c Angan, Kara (October 24, 2023). "EXCLUSIVE: Hev Abi Gives A Track By Track Guide Of 'Kung Alam Mo Lang'". Billboard Philippines. Retrieved February 20, 2024.
  12. ^ Caña, Paul John (December 20, 2023). "The 16 Best OPM Albums and EPs of 2023". Esquire Philippines. Retrieved February 19, 2024.
  13. ^ Angan, Kara (May 10, 2024). "Hev Abi's 'Kung Alam Mo Lang' Maintains 16-Week Lead As The Most Streamed OPM Album". Billboard Philippines. Retrieved May 22, 2024.
  14. ^ Angan, Kara (November 20, 2023). "Hev Abi And DEMI To Join Forces In 'Pakundangan'". Billboard Philippines. Retrieved February 20, 2024.
  15. ^ Go, Mayks (April 4, 2024). "Hev Abi Dominates Billboard's Philippines Songs Chart With 8 Songs". Billboard Philippines. Retrieved May 22, 2024.
  16. ^ a b Krishnan, Ganiel (April 24, 2024). "Hev Abi set to headline first concert at New Frontier Theater". ABS-CBN News. Retrieved May 22, 2024.
  17. ^ Saulog, Gabriel (April 29, 2024). "Hev Abi's 'Morato Most Wanted' Ultimately Proves That Hip Hop's Rising Star Is (And Always Will Be) In Demand – Review". Billboard Philippines. Retrieved May 23, 2024.
  18. ^ a b Reyes, Juno (April 13, 2024). "Shaping the new generation of Pinoy hip-hop with Spotify RADAR artist Hev Abi". Rappler. Retrieved May 23, 2024.
  19. ^ Go, Mayks (April 18, 2024). "All Hits, No Misses: The Producers Behind Filipino Hip-Hop's Most Viral Tracks, From O SIDE MAFIA, Hev Abi, And More". Billboard Philippines. Retrieved May 23, 2024.

Music charts[edit]

  1. ^ "Philippines Songs". Philippines Songs. Billboard. October 14, 2023. Retrieved May 19, 2024.
  2. ^ "Philippines Songs". Philippines Songs. Billboard. November 4, 2023. Retrieved May 19, 2024.
  3. ^ "Philippines Songs". Philippines Songs. Billboard. May 25, 2024. Retrieved May 22, 2024.
  4. ^ "Philippines Songs". Philippines Songs. Billboard. February 10, 2024. Retrieved May 22, 2024.
  5. ^ "Philippines Songs". Philippines Songs. Billboard. February 17, 2024. Retrieved May 22, 2024.
  6. ^ "Philippines Songs". Philippines Songs. Billboard. March 23, 2024. Retrieved May 22, 2024.

External links[edit]

Retrieved from "https://en.wikipedia.org/w/index.php?title=Hev_Abi&oldid=1225445587"