July Systems

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July Systems
IndustryBusiness analysis, Software, Location-based service
FoundedJuly 1, 2001; 22 years ago (2001-07-01)
FounderRajesh T.S. Reddy
HeadquartersBurlingame, California, USA
Key people
Websitejulysystems.com

July Systems is a Burlingame, California based software provider founded in 2001.[1] The company offers cloud-based SaaS platform, called Proximity MX,[2] that provides location analytics and deliver contextually relevant communication to visitors in a building.[3][4]

History[edit]

July Systems was founded by Rajesh T.S. Reddy.[5] The company’s initial offering, MIX (mobile internet experience), was a first-generation mobile publishing platform that offered features like cross-platform publishing and distribution. The patented software, MIX, streamed Indian Premier League[6] matches clip-by-clip using the existing 2G bandwidth, with in-house techies-cum-sports enthusiasts adding live ball-by-ball commentary.[7]

In December 2010, July Systems won the Mobile Excellence Awards (MEA).[8]

In 2012, July launched a retail edition of Mi, a cloud-platform studio for marketers to create and manage rich, customizable mobile promotions. The Mi Platform Studio visual tool allowed marketers to quickly create localized and short term promotions.[9]

On 23 July 2013, July systems was selected by AlwaysOn as one of the AlwaysOn Global 250 companies to watch.[10]

In April 2014, July Systems appointed B.J. Arun as chief executive officer.[11]

On June 19, 2018, Cisco Systems announced its intent to acquire July Systems.[12][13] The deal was completed in August 2018[14] and July Systems was subsequently integrated into Cisco DNA Spaces.[15]

References[edit]

  1. ^ James Grundvig (28 May 2013). "July in the Mobile-Cloud: Interview With July Systems' CEO Rajesh Reddy". HuffPost News.
  2. ^ Joe Morsello (27 Oct 2016). "App Downloads Aren't a Barrier to Location Intelligence for July Systems". LSA Insider.
  3. ^ David Russell Schilling (22 Feb 2017). "Location Based Services (LBS) Beginning to Improve the Bottom Line". Industry Tap Into News.
  4. ^ James Gordern (9 Jan 2018). "Global WiFi Analystics Solution Market 2018 – Purple (England), July Systems (US), Zebra Technologies (US), Euclid (US)". Edition Analyst.
  5. ^ "July Systems founder Rajesh TS Reddy says his company's revenues are growing 200% annually". outlookbusiness News. 15 March 2010.
  6. ^ Harsimran Julka (4 May 2010). "July Systems to bring IPL on mobile internet". MobileTor.
  7. ^ Harsimran Julka (4 May 2010). "Bangalore-based July Systems leads in tech for live streaming on cell". The Economic Times News.
  8. ^ Debra Kaufman (13 December 2010). "Mobile Excellence Awards Honors Top Mobile Content, Companies". StudioDaily News.
  9. ^ NextBigWhat (29 February 2012). "July Systems Launches Retail Edition of Mi Platform Studio, Targets Marketers". NextBigWhat News.
  10. ^ Shruthi S (17 July 2013). "July Systems Selected by AlwaysOn as One of the AlwaysOn Global 250 Companies to Watch". Developer IQ.
  11. ^ Vikas SN (8 April 2014). "July Systems raises $2.1M funding; Appoints BJ Arun as new CEO". Medianama News.
  12. ^ Rob Salvagno (19 June 2018). "Cisco Announces Intent to Acquire July Systems". Cisco Blogs.
  13. ^ Ron Miller (19 June 2018). "Cisco buys July Systems to bring digital experience to the real world". TechCrunch.
  14. ^ Hennessy, Sean (1 August 2018). "Cisco Completes Acquisition of July Systems, Inc". Updata Partners. Retrieved 15 January 2024.
  15. ^ "CBRE, Aruba, Cisco, And Mist Drive Experience-Based Networking". Forbes. Retrieved 15 January 2024.

External links[edit]

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