Keytrade Bank
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|
 "To the daring" | |
| Industry | Finance and Insurance |
|---|---|
| Predecessor | VMS-Keytrade |
| Founded | Brussels, Belgium (September 15, 1998)[1] |
| Fate | Acquired by Crédit Mutuel Arkéa[2] |
| Headquarters | , |
| Products | Financial services |
| |
| Total assets |
|
Number of employees |
|
| Subsidiaries | Real Lease S.A/N.V Belgium, Keytrade Luxembourg S.A/N.V, Strateo[2] |
| Website | Official website  |
Keytrade Bank is a financial services company based in Belgium with a subsidiary in Luxembourg.[3]
History[edit]
VMS-Keytrade, Belgium's first online investment site, was found in 1998.[4] In 2002, VMS-Keytrade became Keytrade Bank and acquired its banking status by taking over RealBank.[5]
Between 2005 and 2016, Keytrade Bank was part of the Crelan Group, which until 2015 was 50% owned by the Crédit Agricole Group, one of Europe's largest groups (own funds of €64.8 billion and net profit of €6 billion[6]).[7]
Since June 2016, Keytrade Bank has been part of the Crédit Mutuel Arkéa banking group.[8]
Products[edit]
Keytrade Bank offers all banking and trading services online.
Bank[edit]
Keytrade Bank offers all the usual services of a large bank with a current account, a savings account and a term account for free, but also debit and credit cards.
- Current account: available 24 hours a day, yielding 5 cents for each operation executed; Bancontact / Mister Cash / Maestro cards for free and VISA and American Express credit cards.
- Savings account: account with an interest rate of 0.05% a year + 0.20% fidelity premium.
- Term account: period of the term between 1 week and 1 year and with the possibility to break up the term or to extend the time.
Trading[edit]
As a brokerage firm, Keytrade Bank offers access to several markets: Euronext Brussels, Paris and London Stock Exchange, Frankfurt (Xetra), Milan (Borsa Italiana), Switzerland (SWX et Virt-x), Madrid (Bolsa de Madrid), Amsterdam, the U.S. (Nyse, Nasdaq, Amex et OTC-BB) and Canada (TSX & TSX Venture).
Keytrade Bank presents a broad range of products for private investors: stocks, options, warrants, turbos, mutual funds, trackers, bonds, structured products...
Keytrade Bank also offers Keytrade Pro, a professional day-trading and trend trading platform for new products, which is used to be accessible only to professional investors. This platform allows the investor to invest in:
- The Forex (with 160 currency crosses)
- The Futures market with more than 400 available contracts in 15 markets
- CFDs which allow investors to take position on more than 3500 underlying stocks on the 22 largest global markets with a leverage effect from 1 to 10.
Marketing[edit]
Keytrade Bank provides the numbers used in the daily financial magazine Cotes et Cours, which is broadcast by the RTBF.[9] This partnership allows Keytrade Bank to run a short spot advertising just before and after the magazine. This seems like a win-win marketing operation for both the RTBF and Keytrade Bank.
On 29 September 2014, KeytradeBank Belgium established a brand new visual identity: a new logo, website and advertising campaign have been announced.[10]
It seems this new visual identity has not yet made its way to the Keytrade Bank subsidiaries: Keytrade Bank Nederland, Keytrade Bank Lux and Strateo (Switzerland).
Slogans[edit]
- "To the daring" (Vive les audacieux) - from 1 September 2014.
- "L'évolution est en marche"
- "Quand on aime, on compte"
References[edit]
- ^ "Keytrade Bank - About us". keytradebank.be.
- ^ a b The Keytrade Bank organization chart
- ^ "Arkea Direct Bank et Keytrade Bank, Banque-Carrefour des Entreprises". archive.wikiwix.com. Retrieved 2022-09-13.
- ^ "Keytrade Bank - About us". keytradebank.be.
- ^ "Finances Le courtier en ligne rachète RealBank et devient banquier Le banco de VMS-Keytrade Courage en ligne.!". Le Soir (in French). Retrieved 2022-09-13.
- ^ Crédit Agricole. "Investisseur et actionnaire - Accueil - Crédit Agricole". credit-agricole-sa.fr. Archived from the original on 2008-07-08. Retrieved 2008-07-09.
- ^ "De Groep Crelan | Crelan". Archived from the original on 2013-04-11. Retrieved 2013-04-02.
- ^ "Home". www.cm-arkea.com. Retrieved 2024-03-31.
- ^ RTBF - Emissions - "Cotes et cours"
- ^ Prenez le contrôle de vos investissements - Keytrade Bank. YouTube. 27 September 2014. Archived from the original on 2021-12-21.