KidZania Mumbai

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KidZania Mumbai is a global indoor theme park, located in R-City Mall, Ghatkopar, Mumbai, India. It is a family entertainment centre for children in the age group of 4 to 16 to enhance their social and cognitive skills.[1] Opened in August 2013, KidZania Mumbai is India's first, and the world's 14th KidZania theme park.[2]

Slogan: "Get ready for a better world."
Type: Family Entertainment Center
Industry: Theme Park
Headquarters: Mumbai, Maharashtra, India
Key People: Sanjeev Kumar [CEO], S. Sundaram [CFO], Yazdi Khambatta [Facility Director]
Locations: Mumbai, India/Opening soon in Delhi NCR, India
Website: http://mumbai.kidzania.com
Characters: Urbano, Vita, Bache, Beebop, Chika

Overview[edit]

The Kidzania Mumbai kids park is a real lifestyle theme based games zone for kids aged 4 to 16 years. The park has a real city-like look with real time brand-like buildings and structures. The activities planned in the park engage kids in roleplaying roles and accomplishing tasks related to those roles. The fun and benefit is paid in task accomplishments.

Children can roleplay as a fireman, a radio jockey or a doctor, perform duties and get credits. Unique to KidZania Mumbai, children can also experience local establishments like the Bollywood Acting Academy, The Pottery Studio and the Dabbawalla service (boxed lunch delivery).[3] KidZania gives children the opportunity to play adult roles by allowing them to roleplay, emulate, re-enact and participate in adult activities and experiences.


History[edit]

KidZania was created and developed by Mexican entrepreneur, Xavier López Ancona. The first KidZania opened in September 1999, in Santa Fe Shopping Mall in Mexico City, and was named La Ciudad de los Niños ("The City of the Children").[citation needed] Today, there are 24 KidZania Theme Parks operational around the world with 10 more to be launched by the end of 2020. KidZania has received more than 35 million guests around the world since its opening, making it one of the fastest growing global edutainment brands in the world.[4]

KidZania has been brought to the domestic market by ImagiNation Edutainment India, which is promoted by Bollywood star Shahrukh Khan, with 26 percent stake, and KidZ Inc of Singapore, which holds the remaining 74 percent. KidZ Inc. is co-owned by the Comcraft, Xander & Maxfield Management Ltd. Groups.[5][6][7]

Age eligibility[edit]

Children between 4 and 16 years of age can participate in the role-playing activities at KidZania. However, some activities may have a height and age restriction.

Toddlers (aged between 2 and 4 years) have a separate section with play-areas earmarked for them, called Urbano's House, and can participate in some of the role-playing activities.

Babies (below the age of 2 years) can relax and enjoy in the play-areas at Urbano's House.

Adults and parents can observe their children role-playing in various activities, or spend time in the Pepperfry Parents Lounge. There are some establishments, like the Star TV Studio or the Theatre, where they can witness the activities inside the establishments from the seating area. However, adults are not allowed within the KidZania premises, unless they are accompanying children.

Awards[edit]

KidZania Mumbai has won many awards from various organisations for value, uniqueness and future potential, including:

  • Best Destination for Kids by 4th World Children Expo[8]
  • The Best New Concept by Kids by 4th World Children Expo[8]
  • The Most Admired Retail Concept Launch of the Year by India Retail Forum 2014[9]
  • Emerging Brand Award by Global Marketing Excellence 2014[10]
  • Rotary Club of Mumbai Green City Appreciation Award 2014[8]
  • Indian Development Foundation CSR Award for year 2013-14[8]

Industry partners[edit]

References[edit]

  1. ^ "Mumbai News Network : KidZania Mumbai and KOKUYO Camlin to ignite kid's imagination & creativity". Mumbainewsnetwork.blogspot.in. Retrieved 26 June 2015.
  2. ^ Gaurav Laghate (20 April 2013). "KidZania Mumbai gears up for soft launch". Business-standard.com. Retrieved 26 June 2015.
  3. ^ "Mumbai gets its very own Kidzania. Ticket price Rs 600-950". Dnaindia.com. Retrieved 26 June 2015.
  4. ^ "SRK's day out with KidZania kids on father's day, World , Aninews". Aninews.in. Archived from the original on 26 June 2015. Retrieved 26 June 2015.
  5. ^ "Shah Rukh Khan to bring KidZania to Mumbai by early next year". Timesofindia-economictimes. Retrieved 26 June 2015.
  6. ^ "Forbes India Magazine - SRK-Backed KidZania India Opens First Theme Park". Forbesindia.com. Retrieved 26 June 2015.
  7. ^ "Shah Rukh Khan acquires 26% stake in KidZania". Timesofindia-economictimes. Retrieved 26 June 2015.
  8. ^ a b c d "KidZania Mumbai celebrates its first year anniversary!". Adgully.com. Retrieved 26 June 2015.
  9. ^ "AWARDS". Indiaretailforum.in. Retrieved 26 June 2015.
  10. ^ [1] [dead link]
  11. ^ Our Bureau (25 July 2013). "KidZania teams up with Cadbury Dairy". The Hindu Business Line.
  12. ^ "Children can now express through Music at KidZania Mumbai with Furtados". Radioandmusic.com. Retrieved 26 June 2015.
  13. ^ "KidZania-Mumbai and Healthspring launch health check-up and emergency activities for kids – The Financial Express". Financialexpress.com. 8 May 2015. Retrieved 26 June 2015.
  14. ^ Our Bureau (22 August 2013). "Hyundai ties up with KidZania to teach children about safe driving". Thehindubusinessline.com. Retrieved 26 June 2015.
  15. ^ "Mad Over Donuts & KidZania to enhance creativity of kids". Jagran.com. 21 May 2013. Retrieved 26 June 2015.
  16. ^ "Indian Advertising, Media, Marketing, Digital, Advertising Agencies - afaqs!". Afaqs.com. Retrieved 26 June 2015.
  17. ^ Gaurav Laghate (7 January 2013). "Kidzania Mumbai signs brand deal with YES Bank". Business-standard.com. Retrieved 26 June 2015.

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