La Belle Assiette
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| Type of business | Privately held company |
|---|---|
| Founded | 2012 (Paris, France) |
| Headquarters | , France |
| Area served | Europe |
| Founder(s) | Stephen Leguillon Giorgio Riccò |
| Key people | Stephen Leguillon (Founder & CEO) Giorgio Riccò (Founder & CTO) |
| Employees | 30 |
| URL | labelleassiette |
| Launched | February 2012 |
La Belle Assiette is an online private chef booking platform, headquartered in Paris, France, that enables its users to browse and book menus and chefs. The service is available in 6 countries and has over 700 registered chefs.[1] Co-founders Stephen Leguillon and Giorgio Riccò are the chief executive officer (CEO) and chief operations officer (COO), respectively.[citation needed]
History[edit]
La Belle Assiette was founded in 2012 in Paris, France, by entrepreneurs Stephen Leguillon and Giorgio Riccò after they met at ESCP Europe.[2] After witnessing the success of platforms such as Airbnb and Uber, the founders applied a similar model within the restaurant sector.[3] Via the La Belle Assiette platform, users can browse menus and book a chef. The chef arrives with the necessary ingredients and equipment to prepare the meal and, afterwards, is responsible for clearing and cleaning.[4]
Initially supported by a private business angel for a year, the start-up then received backing from Bpifrance in 2012.[3] In October 2014, La Belle Assiette raised 1.3 million euros in funding from the US and European business angels, bringing the total funding to 1.7 million euros.[5][6] This allowed La Belle Assiette to open an office in London.[5]
Features[edit]
Search[edit]
La Belle Assiette users search for menus prepared by available chefs by entering a postcode and the date of the booking. Results can be filtered by various criteria, such as price, event type, cuisine, occasion, cooking style, dietary restrictions, and seasonality.[7]
Chef profiles[edit]
Each chef has a dedicated profile page with cooking photos.
Menus[edit]
Users can explore menus across price ranges from £39 to £89+. Costs decrease with more guests.
Concierge[edit]
For assistance or special needs, users can use the platform's concierge service, connecting them directly with a La Belle Assiette staff member.
Chef business tools[edit]
La Belle Assiette entices chefs to join by providing user exposure [8] and tools/advice for billing and business practices.[9]
International expansion[edit]
La Belle Assiette is present in France, Luxembourg, Belgium, Switzerland, Germany, and the United Kingdom.[5]
Business model[edit]
La Belle Assiette receives 12% of the total cost of a booking, with the rest going to the chef to cover supplies and labor.[10]
Reception[edit]
2012 - Won the Best E-commerce Innovation award from FEVAD and Journal du Net.[11][12]
2013 - Awarded first place at the Grand Prix "Push Forward" Pitch Contest 2013, organised by FullSix Group and L'Express Ventures.[13]
References[edit]
- ^ "Book great Chef dining experiences". La Belle Assiette. Retrieved 2015-05-21.
- ^ "La Belle Assiette: Guten Tag Deutschland". Ltsachs.wordpress.com. 25 March 2015. Retrieved 2015-05-21.
- ^ a b "La Belle Assiette, pour réserver un chef à domicile en ligne". Lentreprise.lexpress.fr. 20 August 2014. Retrieved 2015-05-21.
- ^ "La Belle Assiette Quand de Grands Chefs Cuisinent Chez Vous". lepetitjournal.com. Retrieved 2015-05-21.
- ^ a b c Teffahi, Fawaz (11 December 2014). "La Belle Assiette, des chefs à domicile bientôt dans toute l'Europe". Lefigaro.fr. Retrieved 2015-05-21.
- ^ Teffahi, Fawaz (22 October 2014). "La Belle Assiette fait saliver les investisseurs avec ses chefs à domicile". Lefigaro.fr. Retrieved 2015-05-21.
- ^ "Our menus". Labelleassiette.co.uk. Retrieved 2015-05-21.
- ^ Rent-a-chef cooks up new trend, Reuters.com, archived from the original on 2014-12-06, retrieved 2015-05-21
- ^ Leguillon, Stephen (April 22, 2014). "La Belle Assiette expands to Belgium, with the UK, Switzerland and Luxembourg coming by June". Rudebaguette.com. Retrieved 2015-05-21.
- ^ "Gastronomie: la folie des chefs à domicile". Capital.fr. Prisma Media. Retrieved 2015-05-21.
- ^ "Favor'i "Innovation": Labelleassiette.fr". Journaldunte.com. 22 November 2012. Retrieved 2015-05-21.
- ^ "With the Sharing Economy booming in France, La Belle Assiette brings professional cooks to your kitchen". Rudebaguette.com. 16 May 2013. Retrieved 2015-05-21.
- ^ "CP Push Forward - Groupe Fullsix France". Group.fullsix.fr. Retrieved 2015-05-21.