Maslansky + Partners
 | |
| Industry | Consulting, Communications, Research |
|---|---|
| Founded | 1992 |
| Headquarters | |
Area served | Worldwide |
Key people | |
| Parent | Omnicom Group Inc. |
| Website | maslansky |
maslansky + partners is a communications consultancy headquartered in New York, NY that focuses on the use of language. Their work has been used by non-profits within the disabilities community,[1] the Republican Party (United States),[2] nonpartisan organizations, and corporations.
Firm CEO, Michael Maslansky (an author of The Language of Trust ),[3] and firm President, Lee Hartley Carter (author of Persuasion - Convincing Others When Facts Don’t Seem to Matter ),[4] are frequent commentators on Forbes,[5] CNN,[6] FOX News,[7] Current TV,[8] Entrepreneur,[9] and others.
History[edit]
m+p was founded by Frank Luntz and Michael Maslansky in 1992,[10] after both served as pollsters for the Ross Perot presidential campaign.[11] In 1994, the firm worked with U.S. House of Representatives Minority Leader Newt Gingrich to develop a messaging platform known as the Contract with America.[12] In 2005, the firm was acquired by the Omnicom Group and has maintained a focus on nonpartisan messaging work with nonprofits and industries from pharma, to finance, to utilities, and others.
References[edit]
- ^ "Changing the Conversation Language Guide | UCP". ucp.org. Retrieved 2017-03-01.
- ^ "the persuaders". www.pbs.org. 2004-11-09. Retrieved 2017-02-28.
- ^ "The Language of Trust By Michael Maslansky, et al". penguinrandomhouse.com. Penguin Random House. Retrieved 7 October 2023.
- ^ "Lee Hartley Carter - Persuasion". penguinrandomhouse.com. Penguin Random House. Retrieved 7 October 2023.
- ^ Davis, Krystle M. "What To Say To Skeptics: Using 'The Language Of Trust'". Forbes. Retrieved 2017-03-01.
- ^ Maslansky Partners (2014-02-25), Lee Carter on CNN's @This Hour, retrieved 2017-03-01
- ^ Maslansky Partners (2013-12-24), Michael Maslansky on O-Reilly Factor, retrieved 2017-03-01
- ^ maslanskyluntz (2012-11-06), Michael Maslansky on The Joy Behar Show, retrieved 2017-03-01
- ^ Carter, Michael Maslansky and Lee. "Michael Maslansky and Lee Carter". Entrepreneur. Retrieved 2017-03-01.
- ^ "Home | maslansky + partners". www.maslansky.com. Retrieved 2017-03-01.
- ^ "who we are | maslansky + partners". www.maslansky.com. Retrieved 2017-03-01.
- ^ "the persuaders". www.pbs.org. 2004-11-09. Retrieved 2017-03-01.