MobPartner
| Company type | Subsidiary |
|---|---|
| Industry | Internet |
| Founded | 2007 |
| Fate | Acquired by Cheetah Mobile |
| Headquarters | , |
Key people | Vianney Settini |
| Products | Mobile advertising |
Number of employees | 45 |
| Website | [1] |
MobPartner was a Mobile advertising network based in Paris, France.[1] MobPartner offered a mobile marketing platform.[2] MobParter offered products like performance-based advertising, mobile affiliate marketing and other mobile marketing services.
History[edit]
MobPartner started operations in early 2008 as a builder of mobile websites. The company's base is global, 25% US, 5% Latin America, 30% Europe, 20% Africa (mostly South Africa and Kenya, where mobile is huge) and 20% Asia. The company is based in Paris with a sales office in San Francisco.[3] On August 12, Japanese Social Networking company, GREE and MobPartner announced a partnership to offer developers and publishers on the GREE Platform a new suite of promotion tools and services.[4]
Funding[edit]
Four years after founding MobPartner, successfully raised funding of €2.5 million ($3.5 million)[5] in single series A funding round, 29 March 2011.[6] Funding was provided by Alven Capital and New fund capital two venture capital firms.[7]
Acquisition[edit]
April 1, 2015, Cheetah Mobile Inc.(Chinese Mobile Advertising Company)[8] completed the acquisition of MobPartner.[9] The acquisition was valued at approximately $58 million and was paid in both cash and stock.[10]
MobPartner no longer operates independently, it served as a significant player in the mobile advertising industry, offering performance-based marketing campaigns to advertisers through its premium mobile affiliate network.
References[edit]
- ^ "MobPartner". Newfund Capital - VC Firm. Retrieved 2024-03-13.
- ^ "Mobpartner on Pitchbook".
- ^ Gobry, Pascal-Emmanuel. "Mobile Affiliate Network MobPartner Growing 1,000%, Hits 3 Million Transactions". Business Insider. Retrieved 2024-03-13.
- ^ "GREE, Inc. - Media - GREE Advertising and MobPartner Team Up in Mobile Ads". GREE, Inc. Corporate Website. 2012-08-02. Retrieved 2024-03-13.
- ^ "MobPartner - Raised $3.5M Funding from 3 investors - Tracxn". tracxn.com. 2024-03-23. Retrieved 2024-04-02.
- ^ "Mobpartner Successfully completes Series a funding rounds".
- ^ Mobile, Cheetah. "Cheetah Mobile Acquires MobPartner for $58 Million To Create a Leading Global Mobile Ad Platform". www.prnewswire.com (Press release). Retrieved 2024-03-13.
- ^ Fried, Ina (2015-03-16). "China's Cheetah Mobile Buying Ad Firm MobPartner for $58 Million". Vox. Retrieved 2024-03-13.
- ^ "Hongkong Cheetah Mobile Technology Limited, (the main sellers) named herein, the sellers' representative and MobPartner S.A.S. (dated as of: March 15, 2015)". www.sec.gov. Retrieved 2024-03-13.
- ^ "Official information about the acquisition of Mobpartner by Chinese Mobile advertising network". www.sec.gov. Retrieved 2024-03-13.