Nura Afia
Nura Afia | |||||||
|---|---|---|---|---|---|---|---|
| Born | February 9, 1993 | ||||||
| Nationality | American | ||||||
| Occupations |
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| Spouse |
Asef Noorzai (m. 2011) | ||||||
| Children | 2 | ||||||
YouTube information | |||||||
| Channel | |||||||
| Years active | 2011–present | ||||||
| Genre(s) | Beauty and makeup, vlogs | ||||||
| Subscribers | 212 thousand[1] | ||||||
| Total views | 13.9 million[1] | ||||||
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Last updated: December 30, 2021 | |||||||
Nura Afia is an American beauty vlogger. In November 2016, CoverGirl cosmetics company named her one of its brand ambassadors.[2] Afia is the CoverGirl's first brand ambassador who wears a hijab.[3]
Early life[edit]
Afia grew up in Aurora, Colorado, with five siblings, and attended Smoky Hill High School. Her mother, Anne, was born a Christian in Lebanon to Swiss-Lebanese parents, and converted to Islam prior to marrying Afia's father, who is Moroccan.[4] In 2011, when she was 18, Afia married Asef Noorzai, a childhood friend.
Career[edit]
While at home with her first baby in 2011 named Laila Noorzai, Afia began watching beauty videos online.[5] She was inspired to start recording her own videos, using electronics borrowed from family. Over time she grew her channels to reach 213,000 YouTube subscribers and 300,000 Instagram followers.[3][4] Afia also began to do photo shoots and work with modest fashion brands.[4]
In November 2016, as part of a campaign to feature models from diverse backgrounds, CoverGirl cosmetics named Afia as a brand ambassador.[6] She was the first hijab-wearing model to be a brand ambassador for CoverGirl when she began modeling their new mascara product called "So Lashy! BlastPro."[3][7] She received many messages of support from Muslim women pleased to see a model in a hijab, however she was also criticised as hypocritical for both covering up with a hijab and seeking attention through make-up.[5]
References[edit]
- ^ a b "About Nura Afia". YouTube.
- ^ "CoverGirl's New Muslim Ambassador Nura Afia Is a Huge Win for Inclusion". Glamour.com. 2 November 2016. Retrieved 24 August 2021.
- ^ a b c Kaur, Harmeet (4 November 2016). "A hijab-wearing Muslim is now one of the beautiful faces of CoverGirl". CNN. Archived from the original on 2016-11-11. Retrieved 2016-11-11.
- ^ a b c "She's the next CoverGirl, she wears a hijab — and she's from Denver – The Denver Post". 4 November 2016. Archived from the original on 2016-11-11. Retrieved 2016-11-11.
- ^ a b Paton, Elizabeth (2016-11-09). "CoverGirl Signs Its First Ambassador in a Hijab". The New York Times. ISSN 0362-4331. Archived from the original on 2016-11-10. Retrieved 2016-11-11.
- ^ "Meet CoverGirl's first hijab-wearing beauty ambassador". TODAY.com. Retrieved 24 August 2021.
- ^ "Muslim Beauty Blogger Nura Afia Is CoverGirl's Newest Ambassador". Allure Magazine. 2 November 2016. Archived from the original on 2020-11-29. Retrieved 2020-05-31.
- Living people
- YouTubers from Denver
- Women video bloggers
- Muslims from Colorado
- American women bloggers
- American video bloggers
- 1993 births
- People from Aurora, Colorado
- American make-up artists
- American people of Lebanese descent
- American people of Swiss descent
- American people of Moroccan descent
- Female models from Colorado
- Beauty and makeup YouTubers
- YouTube vloggers
- 21st-century American women