OWOX

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OWOX is a software company focusing on web analytics and business intelligence (BI) solutions that was established in 2013. Its services encompass the development of BI products utilizing the Google Cloud Platform, assistance with implementing BI products on Google Analytics 360 Suite, creation of personalized measurement strategies, and provision of analytics training. Additionally, OWOX collaborates annually on conferences related to web analytics and Ecommerce.

Vladyslav Flaks serves as the CEO of OWOX.[1][2][3]

Product[edit]

OWOX offers business intelligence (BI) products designed to assist users in consolidating, processing, analyzing, and extracting insights from data.[4][5][6][7][8][9]

  • BI Smart Data enables users to obtain instant answers to data-related questions in plain English, eliminating the need for developer or analyst involvement.[10]
  • BI Attribution asses the value of advertising campaigns, taking into account the contribution of each advertising channel throughout a customer's purchase journey, including offline transactions.[11][12]
  • BI Pipeline aggregates data from multiple systems for their analysis.[13]

Conferences[edit]

OWOX is actively involved in organizing annual conferences on web analytics and Ecommerce:

  • Go Analytics!: An annual web analytics conference, co-organized with Google, caters to business executives, marketing specialists, business development managers, data analysts, and digital experts. The event is held every spring in Moscow.[14]
  • eCommerce is an annual conference and exhibition focused on Ecommerce. The event is directed at e-tailers, CEOs of online businesses, digital marketing specialists, and agencies. eCommerce takes place every autumn in Kyiv.[15][16]
  • Analyze! is a specialized annual conference on web analytics, directed at data analysts, digital marketing specialists, executives of online and multichannel businesses. Analyze! takes place every spring in Kyiv.[17]
  • HOWWEDOIT is an informal meeting of developers and business analysts. The event is directed at practicing developers, with a view to sharing expertise in developing and promoting IT products. HOWWEDOIT takes place every three months in Dnipro. It was last held in 2019.[18]

Expertise[edit]

OWOX is a certified partner of Google Analytics and Google Cloud Platform, and also the first company in EMEA certified as a Google Analytics 360 Authorized Reseller.[19]

References[edit]

  1. ^ "Владислав Флакс: Мы строим водяную мельницу в пустыне в расчете, что через пару лет сюда хлынет река". AIN.UA (in Russian). 2016-04-14. Retrieved 2023-02-16.
  2. ^ Administrator. "Владислав Флакс, OWOX: "Рынок только начинает формироваться"". G-news - новости цифрового мира (in Russian). Retrieved 2023-02-16.
  3. ^ "Владислав Флакс, OWOX: «Налаштувати аналітику можна за день»". Na chasi (in Ukrainian). 2017-09-19. Retrieved 2023-02-16.
  4. ^ andrey.sviridenko (2017-04-25). "Владислав Флакс, CEO OWOX: от СMS к системе бизнес-аналитики. Опыт OWOX". Roman.ua (in Russian). Retrieved 2023-02-16.
  5. ^ shopolog.ru, OWOX BI Streaming.
  6. ^ news012.com, Нестандартные примеры применения аналитики — Владислав Флакс, OWOX.
  7. ^ rb.ru, Этапы взросления бизнеса: от Google Analytics до Business Intelligence.
  8. ^ lovesdata.com, How to import your advertising cost data into Google Analytics.
  9. ^ borodata.com, RFM Analysis in Google Sheets Upload to Google Analytics — Readymade Recipe.
  10. ^ cmsmagazine.ru, Как самостоятельно настроить учет данных о рекламных расходах в Google Analytics с точностью до копейки.
  11. ^ cossa.ru, Что такое перфоманс-маркетинг.
  12. ^ marketing-ua.com Archived 2017-11-07 at the Wayback Machine, 6 распространенных ошибок в аналитике активностей в соцсетях.
  13. ^ pcnews.ru, Сквозная аналитика до продажи. Цена, способы настройки и проблемы внедрения.
  14. ^ adwords-ru.googleblog.com, Go Analytics! — новая конференция об онлайн-аналитике.
  15. ^ searchengines.ru, Бизнес интернет-магазинов 2014: Маркетплейсы и прайс агрегаторы — «скорая помощь» для малого и среднего e-commerce.
  16. ^ igate.com.ua, OWOX: БИЗНЕС ИНТЕРНЕТ-МАГАЗИНОВ 2014, КИЕВ.
  17. ^ uadm.com.ua, Онлайн-аналитика: 22 мая в Киеве прошла конференция Analyze! 2014.
  18. ^ "Встреча IT-команд HOWWEDOIT. 16 марта, Днепр". www.howwedoit.com.ua (in Russian). Retrieved 2024-03-05.
  19. ^ google.com, Service Partner.
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