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David B. Falk is an American sports agent who primarily works with NBA players. He is best known for representing sports icon Michael Jordan for the entirety of Jordan's career. Besides Jordan, Falk has represented more than 90 other NBA players, and is generally considered to be the most influential player agent the NBA has seen. During the peak years of Falk's career in the 1990s, he was often considered the second-most powerful person in the NBA behind Commissioner David Stern, and in 2000 he had at least one client on all but two NBA teams. He was listed among the "100 Most Powerful People in Sports" for 12 straight years from 1990 to 2001 by The Sporting News, and was also named one of the Top 50 Marketers in the United States by Advertising Age in 1995. Falk is currently semi-retired, having left his position as Chairman of SFX Sports Group in 2001 to spend more time with his family. He represented only 7 players in 2007, a far cry from the prime of his sports agent career in the 1990s, when he represented as many as 40 players at a time.