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Larry Hama, creator and writer of G.I. Joe: A Real American Hero

G.I. Joe: A Real American Hero is a comic book that was published by Marvel Comics from 1982 to 1994. Based on Hasbro, Inc.'s G.I. Joe: A Real American Hero line of military-themed toys, the series has been credited for making G.I. Joe into a pop-culture phenomenon. G.I. Joe was also the first comic book to be advertised on television, in what has been called a "historically crucial moment in media convergence." The series was written for most of its 155-issue run by comic book writer, artist, and editor Larry Hama (pictured), and was notable for its realistic, character-based storytelling style, unusual for a toy comic at the time. While most stories involved the G.I. Joe Team battling against the forces of Cobra Command, an evil terrorist organization, many also focused on the relationships and background stories of the characters. G.I. Joe was Marvel's top-selling subscription title in 1985, and was receiving 1200 fan letters per week by 1987. The comic book has been re-printed several times, and also translated in multiple languages.