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A photograph of the "with sugar" version of A.G. Barr's Irn-Bru softdrink.
A photograph of the "with sugar" version of A.G. Barr's Irn-Bru softdrink.

Irn-Bru (/ˌaɪərn ˈbr/ "iron brew", Scots: [ˌəirənˈbruː]) is a Scottish carbonated soft drink, often described as "Scotland's other national drink" (after whisky). Introduced in 1901, the drink is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of Glasgow. As well as being sold throughout the United Kingdom, Irn-Bru is available throughout the world and can usually be bought where there is a significant community of people from Scotland. The brand also has its own tartan. It has been the top-selling soft drink in Scotland for over a century, competing directly with global brands such as Coca-Cola.

Originally sold as Iron Brew, the drinks makers A.G Barr were forced to change the name of the drink in 1946 following a change in the law that stipulated that the marketing of products required to be "literally true". As the drink did not contain much iron, nor was it brewed, led the company to changing the name to the presently used Irn-Bru. Irn-Bru has long been the most popularly consumed soft drink in Scotland, consistently beating rivals such as Coca-Cola, Pepsi and Fanta, and reportedly sells 20 cans every second throughout Scotland. Irn-Bru is sold in a number of international food and drink markets, including in countries such as the Netherlands, Spain, Belgium, Malta, certain countries of the African continent, the Middle East, and North America.

In 2014, Irn-Bru was one of a number of imported products, including Marmite, banned in Canada as a result of its additives in its ingredients. However, a statement released by the Government of Canada in October 2020 stipulated that "Irn-Bru and Marmite are not banned for sale in Canada. These products have been available on Canadian store shelves for more than a decade and will continue to be sold in stores across Canada. ...Imported products, including Irn Bru and Marmite, that meet Canadian requirements under Canada's Food and Drug Regulations are and will continue to be available for sale in Canada." (Full article...)