Salvatore Aranzulla

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Salvatore Aranzulla

Salvatore Aranzulla (born 24 February 1990) is an Italian blogger and entrepreneur.[1] He is a well-known popularizer and author of problem solving tutorials for information technology (especially software) by the general Italian public.[2][3][4][5][6]

Early life and education[edit]

Aranzulla in 2007

Born in Mirabella Imbaccari,[7][8] a Sicilian hamlet,[9][10] by parents Giovanni and Maria in a family of four children; his three brothers are Giuseppe, Davide, and Elia.[4][11] His father was a nurse in Caltagirone hospital and the mother a housekeeper.[4][12] He attended the scientific high school in Piazza Armerina.[13]

In 2008, he moved to Milan to study at Bocconi University,[14][2][15] where he graduated in 2015.[11]

When he was 12, he started reading through the net and soon he began looking after a newsletter[16] and a blog[1][15] where he published practical advice on solving computer problems,[17][18] thus becoming the youngest popularizer in Italy.[9] As a teenager, he was also active as a bug hunter for some major websites and web browsers.[19][16][20]

Popularization activities[edit]

Website[edit]

His blog had about 300,000 monthly readers between 2007 and 2008. When Aranzulla needed money to go to the university, he started using Google Ads.[5][21]

In 2016 the readers became 9 million every month, with 20 million page views, and about 500,000 daily in 2015[22] and 2018[23][15] thanks to an accurate use of SEO.[12][10][24]

In 2018 the website ranked in the top 30 in Italy[4][14] (first in the general field of "Information Technology"[1][18] and with a 40% quota of the "computer news" sector[17]) and in March 2019, it ranked 57th in Italy.[25]

The company, whose sole shareholder is Aranzulla himself, is located in Milan[11] and closed 2014 with a turnover of one million euros,[26] then 1,6 million euros in 2016.[17] In 2017 the annual turnover was two million[2][14][27] and in 2019 three million euros.[28] By 2018 the company has a staff of eight people.[5]

The articles are written by 10 ghostwriters from various parts of Italy, such as Campania, Calabria, Lombardy, Tuscany.[29]

Other editorial activities[edit]

He also wrote the technology column on the web portal Virgilio.it from 2008 to 2015.[30] In 2016 he started a cooperation with the national newspaper Il Messaggero.[30]

Italian Wikipedia's article deletion[edit]

In 2016 his article on the Italian Wikipedia was deleted because he was not considered sufficiently relevant. He replied by calling Italian Wikipedia users who proposed his deletion "low-class competitors and sore losers".[31] The page was previously deleted 12 times over a period of 10 days in 2006, because it kept being rewritten probably by himself or close acquaintances.[32]

The debate about the deletion was also publicized on Italian periodics Il Gazzettino, Il Foglio and La Stampa where the deletion was described critically.[33][34][12][6] It was also noted that the deletion was originally requested by a person who owns a website with similar content to the one of Aranzulla.[6]

The issue of deleting the page on Aranzulla was also dealt with during the Report television show.[35] [36]

Awards and honours[edit]

In 2018 the website obtained a special recognition for best website by the comune of Perugia at the 2018 Macchianera awards in Perugia[37]

In February 2019, he received the Candelora d'Oro from the comune of Catania.[38][39][40][41]

In popular culture[edit]

In 2017 he had a cameo in the music video of the song In the town of Gabry Ponte and Sergio Sylvestre.[42] In 2018 he dubbed a pop-up in the Italian version of Ralph Breaks the Internet.[43] and he was also the Italian poster person for the Netflix television series Black Mirror.[8][17][44]

In 2017 he was the protagonist of an episode of the Mediaset program Emigratis [it], broadcast from Singapore and hosted by Pio and Amedeo.[45]

References[edit]

  1. ^ a b c Trabucchi, Marco (20 February 2018). "Salvatore Aranzulla: "Risolvere problemi è il mio mestiere"". Vanity Fair (in Italian). Retrieved 13 August 2019.
  2. ^ a b c Baroni, Nicola (29 April 2018). "Salvatore Aranzulla: il mr Wolf di Internet". Il Giorno (in Italian). Retrieved 28 December 2019.
  3. ^ Andrea Andrei (21 November 2016). "Aranzulla, il maestro Manzi dell'hi-tech: "Ecco come rendo l'informatica comprensibile a tutti"". Il Messaggero (in Italian).
  4. ^ a b c d Sortino, Vassily (11 March 2018). "Salvatore Aranzulla "Così ho fatto del mio nome un brand di successo"". La Repubblica (in Italian). Retrieved 13 August 2019.
  5. ^ a b c "Salvatore Aranzulla: "A 12 anni ho aperto il sito, A 18 facevo il doppio di mio padre" (Interview) (in Italian). Interviewed by Linus; Nicola Savino. Radio DeeJay. 28 February 2018. Retrieved 13 August 2019.
  6. ^ a b c Zaffarano, Francesco (12 June 2016). "Come rimuovere la pagina di Aranzulla da Wikipedia e fare rumore per niente". La Stampa (in Italian). Archived from the original on 2019-12-17. Retrieved 13 August 2019.
  7. ^ biografieonline.it (ed.). "Biografia: Salvatore Aranzulla" (in Italian). Retrieved 26 June 2020.
  8. ^ a b Vallarino, Marco (27 February 2018). "Salvatore Aranzulla, esce il libro sul suo "metodo" che spiega tutto di computer, telefonia e internet". Libero (in Italian). Retrieved 16 March 2019.
  9. ^ a b Centenaro, Luigi; Sorchiotti, Tommaso (18 January 2012). Personal Branding: L'arte di promuovere e vendere se stessi online (in Italian). Hoepli. p. 125. ISBN 9788820349431. Retrieved 16 March 2019.
  10. ^ a b Ruffilli, Bruno (6 March 2018). "Il nerd che ha costruito un impero risolvendo (gratis) i dubbi del web". La Stampa (in Italian).
  11. ^ a b c Lorenzetto, Stefano (11 January 2015). "Fatturo 1 milione di euro offrendo consigli sul Web". Il Giornale (in Italian). Retrieved 16 March 2019. and Lorenzetto, Stefano (11 January 2015). "tipi italiani- Salvatore Aranzulla" (PDF). Il Giornale (in Italian). p. 21. Retrieved 23 August 2019.
  12. ^ a b c Capone, Luciano (8 August 2016). "Aranzuckerberg". Il Foglio. Retrieved 13 August 2019.
  13. ^ Cognome&Nome - Salvatore Aranzulla: chi è e cosa fa (Television production) (in Italian). La 7. Retrieved 16 August 2019.
  14. ^ a b c Pardini, Lorenzo (9 December 2018). "Salvatore Aranzulla, il mago di internet e la sua passione per la Madonnina". Il Giorno (in Italian).
  15. ^ a b c "Salvatore Aranzulla. Come diventare imprenditori di successo sul web". Focus (in Italian). 30 June 2018. Retrieved 13 August 2019.
  16. ^ a b "Aranzulla: come ti inganno il browser". Punto Informatico (in Italian). 7 July 2005. Retrieved 18 August 2019.
  17. ^ a b c d Settembre, Daniel (9 January 2018). "Come si diventa Salvatore Aranzulla". www.forbesitalia.com (in Italian). Retrieved 8 March 2019.
  18. ^ a b Spagnuolo, Eugenio (9 March 2018). "Come funziona il Metodo Aranzulla per guadagnare su internet". Panorama (in Italian). Retrieved 19 August 2019.
  19. ^ Tremolada, Luca (2011). "Alla ricerca dell'innovazione smarrita. Botteghe e grandi fabbriche sulla frontiera digitale". Problemi dell'informazione (in Italian). XXXVI (1): 88–94. doi:10.1445/34933. Retrieved 13 August 2019.
  20. ^ "PI cura un bug di sicurezza". Punto Informatico (in Italian). 20 May 2005. Retrieved 18 August 2019.
  21. ^ Tripepi, Tiziana (19 June 2019). "Io sviluppo i contenuti, Google mi vende la pubblicità". Millionaire (in Italian). Retrieved 14 August 2019.
  22. ^ Soave, Irene (18 February 2015). "Alla scoperta del metodo Aranzulla: niente paroloni, molti bigné perfetti". Corriere della Sera (in Italian).
  23. ^ "Il consiglio definitivo di Aranzulla: "Imparate a disconnettervi, e disabilitate le notifiche"" (in Italian). Retrieved 16 March 2019.
  24. ^ Frullanti, Marco "Frullo" (2016). "Bonus Stage. Salvatore Aranzulla: il boss finale di internet?". Facebook killed the Internet Star (in Italian). Nativi Digitali Edizioni. ISBN 9788898754540.
  25. ^ "aranzulla.it Traffic Statistics". Alexa Internet. Retrieved 16 March 2019.
  26. ^ "Perché il mitico Salvatore Aranzulla è stato cancellato da Wikipedia". bergamopost.it (in Italian). June 26, 2016. Retrieved 11 March 2019.
  27. ^ Lechi, Isabella (26 February 2018). "Salvatore Aranzulla ovvero il genio dell'informatica che risolve tutti i nostri dubbi". Elle (Italian edition) (in Italian). Retrieved 20 August 2019.
  28. ^ Caccamo, Giorgio (19 May 2019). "Salvatore Aranzulla: "Sono Mister Web, risolvo problemi"". quotidiano.net (in Italian). Retrieved 13 August 2019.
  29. ^ Silvestre, Marta (20 January 2018). "Aranzulla, a Mirabella Imbaccari solo la residenza. "Non trovo un solo motivo per tornare a vivere qui"". MeridioNews (in Italian). Retrieved 1 December 2020.
  30. ^ a b "La biografia di Aranzulla Salvatore" (in Italian). Retrieved 11 March 2019.
  31. ^ Cagnazzo, Raffaella (11 June 2016). "Salvatore Aranzulla cancellato da Wikipedia. E lui replica: "Rosiconi"". Corriere della Sera (in Italian). Retrieved 14 July 2019.
  32. ^ Nejrotti, Federico (9 June 2016). "Perché Salvatore Aranzulla è stato cancellato da Wikipedia". VICE Italia (in Italian). Retrieved 7 August 2019.
  33. ^ "Salvatore Aranzulla cancellato da Wikipedia" (in Italian). TgCom24. 11 June 2016. Retrieved 20 August 2019.
  34. ^ Andrei, Andrea (12 June 2016). "Salvatore Aranzulla cancellato da Wikipedia: considerato non enciclopedico". Il Gazzettino. Retrieved 13 August 2019.
  35. ^ Report - Perché la pagina di Salvatore Aranzulla è stata cancellata da Wikipedia?
  36. ^ Report 16-01-2023
  37. ^ "Repubblica.it miglior sito di news italiano ai Macchianera Awards 2018". La Repubblica (in Italian). 11 November 2018. Retrieved 13 August 2019.
  38. ^ "Sant'Agata, la candelora d'oro 2019 al talento catanese Salvatore Aranzulla". La Sicilia (in Italian). 24 January 2019. Retrieved 13 August 2019.
  39. ^ Cannone, Pierangela (2 February 2019). "Salvatore Aranzulla: "Sto per ricevere la Candelora, che emozione!"". La Sicilia (in Italian). Retrieved 13 August 2019.
  40. ^ Travisi, Paolo (4 February 2019). "Aranzulla, il "genio italiano del web", premiato con la Candelora d'Oro 2019". Leggo (in Italian). Retrieved 14 August 2019.
  41. ^ "Sant'Agata: al via i festeggiamenti in attesa dell'abbraccio alla città" (video). TGR Sicilia. 3 February 2019. Retrieved 23 August 2019.
  42. ^ "Gabry Ponte e Sergio Sylvestre: "In The Town", il video". TV Sorrisi e Canzoni (in Italian). 23 October 2017. Retrieved 19 August 2019.
  43. ^ Caprodossi, Alessio (21 December 2018). "Salvatore Aranzulla racconta il suo doppiaggio in Ralph spacca Internet". Wired Italia (in Italian). Retrieved 13 March 2019.
  44. ^ Ignazzi, Costanza (November 3, 2016). "Netflix, Salvatore Aranzulla nello spot di Black Mirror". Il Gazzettino. Retrieved 13 August 2019.
  45. ^ "Dalla teoria alla pratica" (in Italian). mediaset.it. 24 April 2017. Retrieved 15 October 2020.

Bibliography[edit]

  • Super hacker. I segreti della sicurezza nella nuova era digitale (2012)
  • Hacker contro hacker. Manuale pratico e facile di controspionaggio informatico Sperling & Kupfer (2013)
  • Il metodo Aranzulla, Mondadori (2018)
Wikimedia Commons has media related to Salvatore Aranzulla.

External links[edit]

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