Sigmar Berg
 | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages)
|
Sigmar Berg | |
|---|---|
 | |
| Born | 1975 |
| Employer(s) | Lovetuner, Inc. |
| Known for | Entrepreneur, Lovetuner Founder, Photographer, Artist and Designer |
| Title | CEO & Founder |
| Website | https://www.lovetuner.com |
Sigmar Berg (born 1975 in Austria) is an Austrian-American entrepreneur, artist, photographer and fashion designer.
Early life and career[edit]
Berg was born in Austria.[1] Although he trained as an architect,[2] he has worked as a photographer while in Europe, primarily shooting catalogs and commercial jobs. He also worked as a painter and fashion designer.[citation needed] Berg moved to Los Angeles in 2006 with his family while on hiatus from his work as an abstract artist. Berg's exhibit entitled "Developed Views II" premiered at West Hollywood’s Ambrogi-Castanier Gallery in June 2008 and was featured in the Los Angeles Times.[3]
Career[edit]
+Beryll[edit]
+Beryll was founded in 2006 in Los Angeles, California after Berg began designing accessories in his Santa Monica studio.[1] He originally focused on hand-made sunglasses for the brand, later expanding into jewelry, handbags, boots,[4] belts, hats, scarves, leather vests, and other accessories.[5] Sigmar is "largely influenced by his European roots", and in particular the architectural style of Bauhaus.[5] His products tend to be unisex, also incorporating styles of Southern California.[5] The +Beryll brand was founded on the concept of fashion mindfulness.
The company has a flagship store in Santa Monica, California, with products sold at over 500 stores[5] such as Barney's, Henri Bendel, Maxfield, and Fred Segal.[4] Berg's designs have been worn by celebrities like Angelina Jolie,[4] Robert De Niro, Kim Basinger, Nicolas Cage, Sarah Jessica Parker, Anna Pacquin,[5] Sharon Stone[6] and others.[7]
Lovetuner[edit]
In 2014, Berg launched Lovetuner in Malibu, California. Lovetuner is a mindfulness meditation instrument, a small flute, calibrated to 528 Hz.[8] It is worn around the neck as a necklace, it is used in breathing exercises to help body alignment. Berg created the Lovetuner intending to bring wellness and healing to people around the globe.
The Lovetuner has been endorsed by well-known author and alternative-medicine advocate, Deepak Chopra,[9] as well as other advocates of mind-body medicine, including Marla Maples and film maker Barnet Bain. In May 2020, actress Denise Richards declared the Love tuner as "something she can't live without."[10] In April 2021, Buzzfeed cited Lovetuner as its #1 pick for anxiety relief.[11]
The Lovetuner Foundation[edit]
Thanks to the commercial success of Lovetuner, Berg established the Lovetuner Foundation,[12] a nonprofit organization that claims to promote wellness and healing. The Foundation has a three-pronged focus: to bring the Lovetuner product to schools as a tool to help students and teachers overcome stress and anxiety; to assist in the relief of PTSD and suicide prevention within the Veterans' community; and to sponsor retreats for underprivileged children, aimed at overcoming trauma, building unity, and promoting healing.
References[edit]
- ^ a b Farabee, Mindy (June 5, 2008). "Sigmar Berg at Ambrogi-Castanier Gallery: Developing a different perspective". Los Angeles Times. Retrieved 2013-03-12.
- ^ Harding, Jack (July 7, 2012). "Beryll". Oh Wow You Wore That. Archived from the original on December 3, 2013. Retrieved 2013-03-12.
- ^ "Sigmar Berg at Ambrogi-Castanier Gallery: Developing a different perspective". Los Angeles Times. 2008-06-05.
- ^ a b c Wilson, Stevie (February 10, 2010). "Celeb Style Spotting: New +Beryll Crystal Sunglasses Are a Celeb FAVE!!". L.A. Story. Retrieved 2013-03-12.
- ^ a b c d e Loftus, Karen (February 27, 2012). "Beryll: Bauhaus Influenced Sunglasses". Societe Perrier. Retrieved 2013-03-12.
- ^ "Veronica's Vacation Gear: Beryll's Kelly Sunglasses". TravelExpert.com. Retrieved 2013-03-12.
- ^ "+Beryll Opens First Flagship Store". Luxe In A City: Curated Luxury. Retrieved 2013-03-12.
- ^ Dr. Leonard Horowitz, "The 528 Hz Frequency," https://www.youtube.com/watch?v=0nO48UIzLk8
- ^ "Deepak Chopra introduces the Lovetuner". YouTube.
- ^ "Denise Richards Said She Can't Live Without The Lovetuner Whistle". Pulse Nigeria. 2020-05-20.
- ^ Mower, Mallory (April 4, 2021). "34 Products That May Help Give Anxious People A Sigh Of Relief". Buzzfeed. Retrieved 10 August 2021.
- ^ Lovetuner. "Lovetuner Inspiring a Global Community to Come Together in Harmony". www.prnewswire.com.
