Talk:Ad serving/Archives/2012

Web specific?

This page seems to be web advertising specific, when ad servers now serve various media to various devices and applications. Should this page either retitled 'Web Ad Serving', or generalised to cover the fact that ad servers are no longer specific to web/browser/image based advertising? —Preceding unsigned comment added by 78.105.9.44 (talk) 11:40, 27 March 2009 (UTC)

Merge from Central ad server

There seems to be sufficient overlap to merge these two articles. "Central ad server" should be a subsection within Ad serving. --ZimZalaBim (talk) 07:37, 17 October 2006 (UTC)

done! --roy<sac> ^Talk! .oOo. 20:17, 23 April 2008 (UTC)

Ad Optimization Providers

Same thing as for Ad Servers. --roy<sac> ^Talk! .oOo. 17:18, 22 February 2007 (UTC)

• DoubleClick DART Adapt
• Mediaplex's MOJO Adserver
• Offermatica AdBox Ad Optimization
• Valuead ValueAd AdXpress Enterprise On the fly real time optimizatin engine

"Central" and "Local" Ad Server

I removed the "Central" portion and the content to the "Local Ad Server". The only reference for those terms is Wikipedia. The IAB recognizes "Third-Party Ad Server" (=remote Ad Server) [1] and mentions Ad Serving. Other sites also talk about Ad Servers at the publishers site location serving only Ads to his own website and remote/third-party ad servers (usually agencies) who serve ads for a number of different sites and publishers. You could call the first one "local ad server", but I doubt that it was invented AFTER the remote ad server was developed. --roy<sac> ^Talk! .oOo. 11:21, 29 September 2007 (UTC)

List of Ad Servers

Having spent some time putting together the list I think your definition of notable is too restrictive in this context, all the ones I found were through news articles, I can reference them but given there are so few I did not think it was really required. Also deleted the link to the separate page listing these items. --Julia-The-Little-Lady (talk) 23:44, 15 August 2010 (UTC)

Please see WP:NOT. Wikipedia is not a link directory. External links should be limited to those types listed in WP:EL. Notability is required; a website or company should not have a Wikipedia article if it is not notable. I'm not sure if it was intentional, but you removed the Wikipedia links to the articles about two of the companies mentioned, and inserted external links instead. Advertising related articles are spam magnets, so WP:ELNO has to be extra carefully observed in those articles. --bonadea contributions talk 10:20, 16 August 2010 (UTC)

List of Ad Serving Systems

Like a weed, it keeps coming back. Here's the List of Ad Serving Systems in the main article as of rev 471776348 of 16:04, 16 January 2012‎.

With the obvious exception of DoubleClick and perhaps one or two others, this is a spam list. In fact, the majority of links go to to articles on Wikipedia which themselves should be nominated for deletion, usually for multiple reasons. This table is too flawed to remain, it's easier just to delete it, and maybe start over (again?!!) if warranted. My humble opinion is not to include such a table in the main article, it's just too tempting a spam magnet (if editors refrained from violating WP policies it might be useful perhaps).

This is a list of notable Ad serving Systems that are used to organize and facilitate ad serving.

Name	Type	Licence	Free	Free Trial	Ad Marketplace	3rd Party Integration	Direct Ad Sales Marketplace
Adblade	?	NA	No	No	Yes	Yes	Yes
Adform	SaaS	NA	No	Yes	No	Yes	No
ADMAN	SaaS	NA	No	Yes	No	Yes	No
ADTECH	SaaS	NA	No	Yes	No	Yes	No
AppNexus	SaaS	NA	No	No	Yes	Yes	Yes
DoubleClick for Publisher	SaaS	NA	No	No	Yes	Yes	No
DoubleClick Enterprise	Software	NA	No	No	Yes	Yes	No
EmediateAd	SaaS	NA	No	Yes	No	Yes	No
OpenX	Software / SaaS	GNU	Yes	Yes	Yes	Yes	Yes
Zedo	SaaS	NA	No	No	Yes	Unknown	No

Mathglot (talk) 23:36, 26 January 2012 (UTC)