Talk:Advertising research

External links modified

Hello fellow Wikipedians,

I have just modified one external link on Advertising research. Please take a moment to review my edit. If you have any questions, or need the bot to ignore the links, or the page altogether, please visit this simple FaQ for additional information. I made the following changes:

• Added archive https://web.archive.org/web/20070121030228/http://mra-net.org:80/resources/glossary_terms.cfm?ID=R to http://www.mra-net.org/resources/glossary_terms.cfm?ID=R

When you have finished reviewing my changes, please set the checked parameter below to true or failed to let others know (documentation at {{Sourcecheck}}).

This message was posted before February 2018. After February 2018, "External links modified" talk page sections are no longer generated or monitored by InternetArchiveBot. No special action is required regarding these talk page notices, other than regular verification using the archive tool instructions below. Editors have permission to delete these "External links modified" talk page sections if they want to de-clutter talk pages, but see the RfC before doing mass systematic removals. This message is updated dynamically through the template {{source check}} (last update: 18 January 2022).

• If you have discovered URLs which were erroneously considered dead by the bot, you can report them with this tool.
• If you found an error with any archives or the URLs themselves, you can fix them with this tool.

Cheers.—InternetArchiveBot (Report bug) 21:55, 4 October 2016 (UTC)

Broader Context

This article would benefit from a broader context. In advertising, there are many potential problems or issues. Firstly, an advertising message may not be heard because simply because it is desseminated via sub-optimal media channels to reach the target audience. Secondly, messages may be distorted due to chananel interference such as white noise during transmission. Thirdly, recipients may receive the message, but not notice it due to clutter -such as competing messages. Fourthly the recipient may attend to the message, but fail to understand its sigificance due to problems interpreting its relevance because the message has not been coded in terms that are valuable or meaningful for the listener. And finally, recipients may notice the message, but not act on the information for a variety of personal or cultural reasons. As it currently stands, the current article only deals with the way that the message is coded and therefore, only addresses the fourth and fifth issues discussed above. A really solid account of advertising research should take into consideration the full array of issues - from selecting the target audience and understanding their media habits; selecting the optimal media mix to reach the desired target audience/ and measuring media effectiveness and also problems associated with interference which might include white noise and the listener's momentary set of environmental factors. In addition, this article could include some discussion of the challenges associated with measuring advertising effectiveness. BronHiggs (talk) 22:04, 14 April 2017 (UTC)

Merger proposal

I propose to merge Attention (advertising) into this article by creating a new section. I am doing this is in response to a recent comment at the WikiProject Marketing & Advertising talk page. Please indicate below whether you support such a merge, oppose it, or would prefer just to make a comment. (Pinging @BronHiggs, Cornmacabre, and Sdkb:). Thanks. Meticulo (talk) 12:35, 9 August 2021 (UTC)

Thanks for picking this up! Sure, this article seems as good a merge target as any. {{u|Sdkb}} ^talk 19:18, 9 August 2021 (UTC)

  Y Merger complete. Klbrain (talk) 00:25, 26 December 2021 (UTC)