Talk:Aspirational brand

Brands High‑importance

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Fashion Low‑importance

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Marketing & Advertising Mid‑importance

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Additional reference[edit]

Possibly useful reference to integrate is http://www.nytimes.com/2004/12/03/business/03shop.html?partner=rssnyt&emc=rss which states "Target, analysts say, has a slightly different core customer than Wal-Mart. It has managed to project itself as a more "aspirational" brand, they say - customers call it "tar-jay" (French, you know) - as well as hiring Michael Graves to design tea kettles, and Isaac Mizrahi to design clothes." This helps establish that this term is in general usage. --Busy Stubber 16:26, 28 September 2007 (UTC)[reply]