Talk:Bernina International

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Impact On Industry[edit]

Bernina was the very first top-end sewing machine for non-industrial customers, which boasted (in it's very User Manual, as opposed to mere marketing hype) the feature that you could turn all the dials any way you wanted, and it wouldn't break the macnine. Today, most readers don't even understand the concept. (Actually, I believe this particular model of Bernina sewing macnines was the very first complex mechanical customer device in the world with this feature, but right now, I don't have enough facts to rigorously support this assertion.)

In the old days, each and every single piece of hardware came with an extensive manual. If you didn't feel up to reading AND understanding it, you went to your neighbours until someone came up with a coherent explanation on what to do and NOT to do. This was the norm -- simply what you did, how you lived -- up until then.

In other words, it was the norm that if you dialled this here and that there at random, then the thing broke down.

Today, we take unbreakable appliances for granted. But as late as in the '80s, it was exotic, luxurious, and very unusual. Just try to imagine the indignation TODAY, someone flushing the toilet and it turns out that the toilet shouldn't be flushed between Five Past and Six Past of the Hour, unless you want to nuke your neighborhood. -- At the time the results of your "transgressing the Directions" were as arbitrary and inexpectable as this. Not to mention, as undesireable.

Back to the Machine: the point of my writ here, is that the core essence of what this particular brand/model of appliance did for the industry and history of Mechanical Customer Appliances, is profoundly ignored by the current data set. — Preceding unsigned comment added by 93.106.209.246 (talk) 23:53, 12 March 2015 (UTC)[reply]

Untitled[edit]

This sounds very much like advertisement and is certainly not up to good standards. Anyone have the time to fix it? Blink (talk) 14:07, 24 July 2008 (UTC)[reply]

Many models are missing. Model 217 is the one I have and I don't see anything about it. Also, I concur Blink's comments. neffk (talk) 23:02, 17 November 2010 (UTC)[reply]

I've read the article and it provides a good history of this unique company. I'd like to see what someone thinks would be a non advertisement, yet historical article about this company. — Preceding unsigned comment added by Eight123 (talk • contribs) 20:00, 28 January 2011 (UTC)[reply]

Consider a sentence like this: "Just like all other BERNINA software, this embroidery software is written only for the Microsoft Windows PC-based systems. . The software (Version 6), however, runs easily on a MAC using Parallels with Windows 7. As a matter of fact, it runs as well as it would on a Windows machine making this a terrific change for MAC users." That belongs in a magazine, not in an encyclopedia. SashaMarievskaya (talk) 00:14, 10 March 2013 (UTC)[reply]

Potential Conflicts of Interest[edit]

The language here is awful marketing garbage, even after I've removed thousands of characters of promotional material. I strongly suspect that two editors in the past have had financial conflicts of interest. For those editors in the future with potential conflicts of interest, please see our plain and simple conflict of interest guidelines before editing the article itself. -- [ UseTheCommandLine ~/talk ] # _ 00:35, 1 April 2013 (UTC)[reply]