Talk:Brand blunder/Archives/2017

Requested move 22 March 2017

The following is a closed discussion of a requested move. Please do not modify it. Subsequent comments should be made in a new section on the talk page. Editors desiring to contest the closing decision should consider a move review. No further edits should be made to this section.

The result of the move request was: No consensus Cnbrb (talk) 14:11, 30 March 2017 (UTC)

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Brand blunder → International branding – Suggested rename in response to neologism note Cnbrb (talk) 19:51, 22 March 2017 (UTC)

Not sure if that's quite right, since the article's specifically about errors in international branding. Unfortunately I can't think of a better title right now. Trivialist (talk) 20:29, 22 March 2017 (UTC)

Yes I was mulling it over, and I take the point about the title being a possible neologism. I have a feeling there's some Wikipedia policy about not having negative titles like "Problems with International branding" (or pitfalls, difficulties or whatever), but I can't remember right now. However, we could consider widening the article scope so that editors can include general practice in international branding, so it's not just about the disasters. Either that, or merge it into the Brand article, but this is a pretty large article and I'm reluctant to add to it. I quite like most of the content of the Brand blunder article - it's an interesting (as well as amusing) read and it would be a pity to kill it off. Cnbrb (talk) 21:11, 22 March 2017 (UTC)

• Oppose move. This article is specifically about blunders in international branding.  ONR  (talk)  22:54, 22 March 2017 (UTC)

"Brand blunder" is a weird title for an encyclopedia article, though. It's an informal phase that sounds like more like a news headline, and it's not a common name for this sort of thing. (Is there a common name for this?) Trivialist (talk) 00:28, 23 March 2017 (UTC)

Yes, indeed, the article is currently about blunders, and could remain as such, depending on what editors think. The main concern is to find a more general title to avoid the deletion of this article. How would everyone feel about renaming it something like "Problems with international branding" or "Mistakes in branding"? I was hesitant about a negative title at first, but I could be wrong on that (there are other "Problems with..." articles in WP).

The problem with the current title is that Trivialist has suggested "Brand blunder" may be a neologism, a recently made-up catch phrase that isn't actually in common usage, and he may have a point. I can't find the phrase in any current dictionaries. It is used occasionally in press articles, but it doesn't seem to be any more common that marketing mistakes or branding fails/failures. Interestingly, there is one book that use the term, Gray, Rob (2014). Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own. ISBN 1780592299., but that doesn't make it a worthy of a definition on Wikipedia. Cnbrb (talk) 11:27, 23 March 2017 (UTC)

• Oppose. Brand blunder is not so much a neologism as a descriptive phrase. As such there is no problem. Great article, just BTW. Andrewa (talk) 00:02, 30 March 2017 (UTC)

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The above discussion is preserved as an archive of a requested move. Please do not modify it. Subsequent comments should be made in a new section on this talk page or in a move review. No further edits should be made to this section.