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This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.Marketing & AdvertisingWikipedia:WikiProject Marketing & AdvertisingTemplate:WikiProject Marketing & AdvertisingMarketing & Advertising articles
The article was factually wrong. It was essentially advertising for a book by a commercial author claiming the concept's invention, when this is not true. The concept emerges from Maffesoli's Neotribalism, which is a sociological theory. I am removing most of the irrelevant info and reverting it back to a stub that may be small, but it is now correct. Future editors should develop the article by adding content to it. MexFin (talk) 13:24, 26 October 2022 (UTC)[reply]