Talk:C2FO

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Pictures: Logo & Building[edit]

I've seen other company pages with a logo in the infobox as well as a photo of the HQs. We should add those.CaseyChesh (talk) 01:19, 2 February 2013 (UTC)[reply]

Need company logo updated[edit]

thumb

Conflict of interest here as I need our newly rebranded logo for C2FO to be updated on our Wiki page. I am a current C2FO employee and you have permission to use the attached logo to update the C2FO wiki page. C2FO official (talk) 20:19, 11 July 2023 (UTC)[reply]

 Done HouseBlastertalk 18:32, 12 July 2023 (UTC)[reply]

Update to Office Locations section[edit]

  • Specific text to replace what is currently under Office Locations section:

C2FO operates across the globe, providing service in 14 languages and offering early payment options in 43 currencies, so customers can maximize their working capital no matter where their business is located.

·        Leawood, KS (US - HQ)

·        Monterrey (Mexico)

·        Bristol (UK)

·        London (UK)

·        New Delhi (India)

·        Mumbai (India)

·        Suzhou (China)

·        Shenzhen (China)

·        Hong Kong (China)

·        Sydney (Australia)

  • Reason for the change: Current offices were outdated
  • References supporting change: https://c2fo.com/company/ (Scroll down the page to see C2FO offices)

C2FO official (talk) 15:43, 12 July 2023 (UTC)[reply]

 Done HouseBlastertalk 18:32, 12 July 2023 (UTC)[reply]

Add new section to top of page: The C2FO Story[edit]

  • Specific text to be added:

C2FO was born out of a need for better access to working capital.

Raised in a family of bankers and moving his way up the ranks to CEO and President of a regional bank, C2FO Founder and CEO Alexander “Sandy” Kemper focused on the idea of reducing lending risks through better data and technology in order to deliver more capital to more businesses faster and easier.

After leaving the banking world, and while building his first technology startup, Sandy faced the kind of cash flow challenge he had seen too many times before in other high-growth startups. Even with more than $10 million in accounts receivable, his company was short on cash one month and needed it quickly. Sandy made the risky decision to reach out to one of his key customers and ask for an early payment on a $1 million invoice to cover growing expenses.

The customer agreed to pay the invoice 30 days early for a 1% discount, enabling Sandy to seamlessly keep operations running.

That day, Sandy realized there should be a better way for businesses to leverage early pay discounting through a trusted network of risk-free capital from approved invoices. He envisioned a single platform that would allow businesses to access working capital without having to borrow, without barriers like prohibitive interest rates and fees, paperwork, collateral and exclusionary application requirements — or difficult phone calls.

Since C2FO’s first transaction in 2010, we’ve built a platform that the world’s largest companies trust to facilitate early payment on over 50 million approved invoices per day for over 430,000 suppliers across the globe, totaling over $265 billion in funding to date and generating more than $1.3 billion in EBITDA for enterprise buyer customers and results in $2.2 billion in estimated new earnings for our supplier customers to date.

  • Reason for the change: Story was updated on April 26, 2023
  • References supporting change: https://c2fo.com/company (scroll down page to find reference)

C2FO official (talk) 15:49, 12 July 2023 (UTC)[reply]

 Not done This is extreme point-of-view pushing. Would need to be completely rewritten to be eligible for inclusion. Also, it should be written from the third person. HouseBlastertalk 18:32, 12 July 2023 (UTC)[reply]

Add new section (should be the #2 section in order on page): Behind the C2FO Name[edit]

  • Specific text to be added:

C2FO stands for Collaborative Cash Flow Optimization. And we believe cash flow should do just that — flow easily from one business to another. Since 2008, we’ve dedicated ourselves to bringing the world’s businesses together with innovative win-win solutions that have the power to transform the way the world does business.

  • Reason for the change: Text was updated on April 26, 2023
  • References supporting change: https://c2fo.com/company (scroll down on page to find reference)

C2FO official (talk) 15:52, 12 July 2023 (UTC)[reply]

 Not done Again, non-neutral and written from the first person. HouseBlastertalk 18:32, 12 July 2023 (UTC)[reply]

Add new section (to be listed #3 in order on the page): The Values that Drive C2FO[edit]

  • Specific text to be added:

Suppliers Are Our North Star

Our company is dedicated to helping suppliers succeed with faster access to low-cost capital, creating a stronger global economy for everyone. We combine technology with a human touch to ensure that every supplier has the working capital they need to reach their goals.

Making it Easy Is Our Priority[edit]

Every interaction with C2FO is designed to be as simple as possible for anyone. This means no contracts, no paperwork and no hidden fees. In just two clicks, suppliers can get access to the working capital they need to invest in their growth.

Offering Unparalleled Flexibility[edit]

Suppliers can decide how, when, and at what rate they want to access capital, giving them unparalleled control over their business’s cash flow. We provide flexibility and optionality that allows every C2FO customer to determine the value of cash in real time and find a solution that works for them.

Financial Inclusion[edit]

Our founding mission is to give every business equitable access to working capital. We’re tearing down the barriers inherent in traditional financing and removing the risk associated with lending so businesses around the globe can access capital to achieve their goals — faster than ever.

  • Reason for the change: Text was updated on April 26, 2023
  • References supporting change: https://c2fo.com/company (scroll down page to find reference)

C2FO official (talk) 15:55, 12 July 2023 (UTC)[reply]

 Not done still completely unacceptable tone and written from the first person. Pinging C2FO official: I have responded to all of your edit requests. Feel free to resubmit when written in a neutral manner (write using the tone you would use to describe the process of watching paint dry: simple and to the point, with no "peacock" words) and include sources that are independent (i.e., not written or commissioned by anyone associated with C2FO). HouseBlastertalk 18:32, 12 July 2023 (UTC)[reply]
Gotcha. Thanks for looking into this and apologies for just cutting and pasting from the website. I'm still learning the ins and outs of Wiki. Thank you again! C2FO official (talk) 18:35, 12 July 2023 (UTC)[reply]

Requesting update to company logo in Infobox[edit]

Hello - Is it possible to update the logo featured in the Infobox to the one attached to this request please? {{edit coi}} Thank you

C2FO Working Capital
C2FO

Betty Rae Frank KC (talk) 19:42, 15 September 2023 (UTC)[reply]

You have claimed the logo as your own personal work; this would mean that you personally created it and released it for use for any purpose with attribution. That means anyone can take it and sell it (say, on clothing) and your company would not be entitled to any money from the sale of its own logo. If you did not personally create it, you must immediately request its deletion from Commons. It is possible for the logo to be present, but it must be uploaded to this Wikipedia locally under "fair use" rules, see files for upload. You must also declare as a paid editor, please see your user talk page. 331dot (talk) 19:48, 15 September 2023 (UTC)[reply]
Thank you for this guidance. Will adjust! Betty Rae Frank KC (talk) 21:45, 15 September 2023 (UTC)[reply]
Hello - thank you again for your guidance. I requested the other logo to be removed and uploaded one with the correct rights usage. Please use this to update the Infobox: File:C2FO Tagline Logo Stacked.png Betty Rae Frank KC (talk) 22:23, 15 September 2023 (UTC)[reply]

Infobox Categories Update Request[edit]

Hello - I was hoping that you could help me make two revisions to the Infobox on this page:


(1) Is is possible to add a "Key people" section to the Infobox? I would like to add the following names:

Raffaele Sadun, CFO

Ragui Selwanes, CPTO

links for your reference that verifies Raffaele and Ragui are employees of C2FO:

Sanjay Gupta, President and COO

Link for your reference that verifies that Sanjay is an employee of C2FO: https://www.bizjournals.com/kansascity/news/2016/05/09/c2fo-hires-new-cio-nabs-garmin-s-controller.html

Alex Donnelly, COO Americas

Link for your reference that verifies that Alex is an employee of C2FO: https://www.startlandnews.com/2023/08/c2fo-300b/


(2) Is it possible to change the products list to the following (replace current content in that section):

  • Dynamic early payment program
  • Dynamic supplier finance programs
  • Invoice management portal
  • Supplier ESG & DEI programs
  • CashFlow+™ early payment card

Thank you!


Betty Rae Frank KC (talk) 19:49, 15 September 2023 (UTC)[reply]

New Section Request[edit]

{{WikiProject Companies}} and {{portal|Companies}}

Hello - I am hoping that you can review and help me set up a new section on this page. The copy below is neutral language, factually listing awards and recognitions received by C2FO that are sourced from news articles, third-party website listings and studies. Happy to work with you to refine anything to make sure that this is up to Wikipedia's standards and appreciate any guidance and feedback you may have. I hope I've laid this out correctly. I'm new to submitting content and am not sure if I used the right template to map this out. ~ Thank you

Extended content

New section title:

Awards & Recognition

Sub-section #1 title: Awards

  • Grind Success Top Payments Startups (2023). C2FO was recognized as one of the top payments startups impacting the payment industry. [1]
  • FinTech Breakthrough Award (2023). Winner for breakthrough innovation of C2FO’s CashFlow+™ Card which was launched in 2022. [2]
  • CB Insights Fintech 250 (2022, 2021, 2020, 2018). C2FO has been recognized multiple times on the CB Insights Fintech 250 list including: 2022 when recognized as one of the “most promising private fintech companies in the world” in the business lending category; 2021 when recognized as a leader in the business and lending and finance category; 2020, when named in the accounting and finance category and, in 2018 in the business lending and financing category. [3][4][5][6]
  • World Procurement Awards (2022). C2FO was a finalist in this awards program from Procurement Leaders in the Procurement Technology Provider category.[7]
  • Capital Finance International, “Best SME Working Capital Innovator” (2021 and 2020). C2FO was recognized two years in a row by Capital Finance International.[8][9]
  • D.A. Davidson’s named C2FO one of its Top 100 Private US Technology Companies (2021). The list highlighted companies that stood out for innovation, growth and market positioning.[10]
  • Startland News Kansas City’s Top VC-Backed Companies (2019). [11]
  • Startland News Top Startups to Watch (2016). Named one of the top startups in Kansas City to watch. [12]
  • Global Finance Most Innovative Tech Firms in Transaction Services (2015). C2FO was named in Global Finance’s list of key process innovations. [13]
  • Forbes Fintech 50 (2015). C2FO was included on Forbes inaugural Forbes Fintech 50 list. [14]
  • Ingram's Best Companies to Work For (2014). [15]


Sub-section #2 title: Recognition

B20 Policy Paper (2022, 2023).

C2FO was referenced in a Business 20 policy paper presented at the B20 Summits in 2022 and 2023 as a leading recommendation to effectively scale and fund sustainability and economic growth globally.

The 2022 report released at the B20 in Indonesia titled “To Deliver the Sustainability Agenda, Barriers to Liquidity and Productivity Must Be Addressed” cited C2FO as a solution to improve productivity and efficient working capital deployment.

In the paper, Recommendation 2 states, “G20 leaders should create programs to enable firms’ access (and expertise) to data and digital platforms that facilitate their participation in GVCs and to support efficient working capital deployment.” The paper goes on to advise that digital platforms can maximize the use of existing data to ensure transparency and traceability and improve operational efficiency and improve the quality of credit risk assessments.

C2FO was highlighting as a leading example of such global platforms that can support the necessary collaboration across GVCs. In describing C2FO the paper states, “Suppliers, which tend to be MSMEs, but may also be larger organizations, are able to receive payment in a matter of days instead of weeks and months. (In recent quarters, C2FO has been able to accelerate payment by an average of 31 days, figure 7). The discount is usually less than what it would cost to borrow money from a traditional lender. Even better, the supplier doesn’t have to complete any cumbersome loan paperwork, KYC or other challenging regulatory burdens.”

The Business 20, part of the G20, also included C2FO in its “Addressing efficiency in payments and working capital to deliver Sustainability and Growth” report where Founder and CEO Alexander “Sandy” Kemper was acknowledged as a contributor and advisor to author Mr. Gianluca Riccio, CFA, who is the Vice-Chair of the Business at OECD Finance Committee.

The 2023 report, issued at the B20 meeting in New Delhi, India, called out C2FO and its role providing working capital for micro, small and medium-sized enterprises but enabling a “win-win” solution as beneficial to all players from the creditor and debtor perspective. The paper continues, “Thanks to the efficient time alignment between accounts payable and accounts receivable, advantages to firms’ productivity are considerable, maximizing the financial efficiency of both creditor and debtor, in terms of borrowing and liquidity costs respectively.” By improving data quality and the credit risk assessment quality more efficiently C2FO and platforms like it “generate a virtuous cycle” for firms globally.[16]


McKinsey & Company Report: “The big break: How retailers can break habits to support diverse-owned businesses” (2022).

C2FO was cited as a resource for retailers that face challenges accessing capital via the company’s payment acceleration platform and recommended that more retailers should have access to flexible payment platforms in order to scale.

Betty Rae Frank KC (talk) 20:35, 15 September 2023 (UTC)[reply]

You must visit your user talk page for important information, and also respond to my inquiry about the image above. 331dot (talk) 20:46, 15 September 2023 (UTC)[reply]

Reply 16-SEP-2023[edit]

🔼  Clarification requested  

  1. By their very nature, awards and recognition can be subjective, in that they represent a very specific point of view: that of the individual or organization which determines who wins the award/recognition and why. To counter this, a good practice is to limit the listing of awards and recognition to only those which are independently notable in Wikipedia.[a]
  2. To include a list of awards/recognition here, please ensure that only awards/recognition which are independently notable in Wikipedia are listed in the request.[b]
  3. When ready to proceed with the list of independently notable awards/recognition, kindly change the {{Edit COI}} template's answer parameter to read from |ans=y to |ans=n. Please note that prior text entered in the Edit request proposal should not be retro-actively altered. Instead, a new reply post supplying the needed information should be posted below this review. The original {{Edit COI}} template may then be altered. Thank you!

Regards,  Spintendo  21:47, 16 September 2023 (UTC)[reply]

Notes

  1. ^ An award/recognition which is independently notable is recognized by having its own article in Wikipedia.
  2. ^ What the reviewer is asking for here is not due to WP:N (which is not a content requirement). The request for notability in this case is to ensure WP:NPOV. The adding of several points of view to an article in the form of an awards section may skew the article's balance.[1] Thus, this reviewer's own practice is to limit the listing of awards to those which are independently notable in Wikipedia.

References

  1. ^ "WP:BALANCE". Wikipedia. 20 July 2019. ...articles should not give minority views or aspects as much of or as detailed a description as more widely held views or widely supported aspects.

History Section - remove content and reference linking to company website; replace with verified news source[edit]

Hello! I would like to submit a recommendation to update this page. I noticed that under the History section of this article, the second paragraph uses the company website as a reference link. I am new to suggesting edits to Wikipedia but I believe that you would prefer to have more accredited sources for data within the articles. This is the paragraph in question:


In the fourth quarter of 2019, C2FO achieved an annualized funding run rate of $39B.[non-primary source needed] In March 2020, C2FO claimed it had accelerated more than $100B in payments for companies.


With that in mind, I am flagging this for the editors and suggesting that this content and source be totally replaced with the following sentence and source that is supported by a verified and notable news outlet, part of the American City Business Journal network. I am suggesting this content as an update/replacement:


In 2023 C2FO announced it surpassed $300B in funding to businesses world wide.[1]


For full transparency, I am a paid employ of C2FO with a declared COI. I am doing this to help make sure the references in this article are up-to-date and have proper citations to meet Wikipedia standards. Thank you, CBKC816 (talk) 19:46, 1 November 2023 (UTC) CBKC816 (talk) 19:52, 1 November 2023 (UTC)[reply]

I saw this purely by chance- you should place the edit request template to draw the attention of other editors, see WP:ER for instructions. 331dot (talk) 20:00, 1 November 2023 (UTC)[reply]
Quite frankly I'm not sure this company merits an article at all- any article about it needs to do more than summarize the activities of the company and its offerings- it needs to summarize what independent reliable sources with significant coverage choose on their own to say about the company, showing how it meets the special Wikipedia definition of a notable company. 331dot (talk) 20:01, 1 November 2023 (UTC)[reply]

References

  1. ^ www.bizjournals.com https://www.bizjournals.com/kansascity/news/2023/09/05/c2fo-working-capital-platform-global-growth.html. Retrieved 2023-11-01. {{cite web}}: Missing or empty |title= (help)
Not done for nowThe proposed replacement text does not appear to be an improvement. The phrase in funding to businesses world-wide is unclear. Is this to suggest that businesses as diverse as a furniture store in Paraguay, a sushi-shop in Kyoto, and a rug wholesaler in Addis-Ababa are all possibly recipients of funding? I appreciate the COI editor's efforts, but the grandiose language which speaks of all the businesses of the world, coupled with a citation template which is missing the |title= parameter and a reference which is paywalled, all seem to highlight the notion that the edit request may be in need of some polishing. Regards,  Spintendo  00:18, 2 November 2023 (UTC)[reply]
Thank you for your feedback on this. I do want to make sure our edit recommendations are helping to improve the article and meet Wiki criteria. We have some additional thoughts and reference articles we'd like to use to update the overall summary. Large, national outlets that cite the company like Financial Times, Forbes and Reuters, all in front of firewalls. Would sources like that, with neutral language, be more aligned with Wiki expectations? I want to make sure my next submissions is as aligned with your needs/expectations as possible. Is there anything else I should be taking into consideration? Thank you for your guidance and patience! CBKC816 (talk) 18:19, 7 November 2023 (UTC)[reply]
I appreciate your feedback. What would work here is having proposed claim statements which are dialed back on the sort of grandiose language that this claim statement had. As you said, non-paywalled references to reliable secondary sources are always appreciated as well. Regards,  Spintendo  02:59, 6 December 2023 (UTC)[reply]

Take 2: History Section - remove content and reference linking to company website; replace with verified news source[edit]

Hello editors - Thanks to the feedback from the editors I would like to update my edit request.

I noticed that under the History section, the second paragraph uses the company website as a reference link. Based on the guidance outlined above I am suggesting that this content be updated with the following copy and reference link.

This is the paragraph in question:

In the fourth quarter of 2019, C2FO achieved an annualized funding run rate of $39B.[non-primary source needed] In March 2020, C2FO claimed it had accelerated more than $100B in payments for companies.


SUGGESTED NEW COPY:

In 2023 the company announced it past the $330-billion mark in total funding to its customers. [1]


I'm not totally fluent in Wiki coding but I hope my suggestion above also fixes the citation request from the previous editor and provides content that is not paywalled.

Since I do have a financial conflict of interest, I won't edit the article myself but would like to work with an uninvolved editor to review and make the appropriate changes. My hope is that this change helps to improve the quality of this page through better sourced content. Thank you!

  1. ^ Startland News,"C2FO marks $300B in funding for businesses as entrepreneurs navigate ongoing credit crunch, Startland News, August 24, 2023.

CBKC816 (talk) 18:40, 5 December 2023 (UTC)[reply]

no Declined The requested prose contains a misspelled word which cannot be added. Regards,  Spintendo  02:59, 6 December 2023 (UTC)[reply]
Thank you for reviewing and your catch. Corrected copy here:
In 2023 the company announced it surpassed the $300 billion mark in total funding to its customers.
I appreciate your continued guidance and patience with me and hope this resolves your feedback so this can be published. Thank you again, you've been an incredible help.
  1. Startland News,"C2FO marks $300B in funding for businesses as entrepreneurs navigate ongoing credit crunch, Startland News, August 24, 2023.
CBKC816 (talk) 16:23, 6 December 2023 (UTC)[reply]
Thank you for clarifying the prose, it's much appreciated. As this appears to be a company announcement, can you provide a different source? Startland News doesn't appear to be a typical news source. The stories I'm able to access all appear to be company profiles, and I'm having difficulty accessing their "About Us" page to see if they are a traditional news source. If you're able to locate a better source, that would be very helpful. When ready to proceed with the requested information, kindly change the {{Edit COI}} template's answer parameter to read from |ans=y to |ans=n. Thank you! Regards,  Spintendo  01:24, 8 December 2023 (UTC)[reply]
Hello - thanks again for your help - here's the updated copy with a second source:
In 2023 the company announced it surpassed the $300 billion mark in total funding to its customers.
  1. Startland News,"C2FO marks $300B in funding for businesses as entrepreneurs navigate ongoing credit crunch, Startland News, August 24, 2023.
  2. Kansas City Business Journal, "C2FO adds $100B in funding in 16 months, surpassing $300B, Kansas City Business Journal, September 5, 2023.
CBKC816 (talk) 16:09, 8 December 2023 (UTC)[reply]

Thank you for providing the additional source. Unfortunately, this additional source also appears to be based on a press release from the company, rather than spontaneous reporting on the organization. Regards,  Spintendo  04:08, 12 December 2023 (UTC)[reply]

Update to lead section - new copy and references[edit]

Hello editors - I am writing to submit suggested updates to the lead section of this article. Below you will find my draft along with the appropriate references that are all from reliable secondary sources that are independent. My hope is that with this additional context and supporting sources, that we can address and potentially remove the maintenance template at the top of the article. I look forward to your review and feedback so I can continue to help improve this page to meet Wikipedia standards.

Current copy:

C2FO is a financial technology company. C2FO operates the C2FO working capital market.

Suggested new copy

C2FO is a financial technology company. The Kansas City-based fintech company offers a working capital finance platform that accelerates payments from manufacturers and retailers to suppliers.[1] C2FO works with business including Costco, Amazon, Walgreens, Nordstrom,[2] Danone, Air France, Siemens[3] and Walmart[4]. In 2023, C2FO launched a partnership with the Schultz Family Foundation - co-founded by Howard Schultz, former CEO of Starbucks [5] - to provide access to working capital to small and diverse businesses.

  1. ^ Financial Times,"Flurry of innovation prompts easier access to funding, Financial Times, February 9, 2016.
  2. ^ Forbes,The New Invoice Financing: Online Players BlueVine, Fundbox And C2FO Are Transforming The Market, Forbes, September 10, 2015.
  3. ^ Reuters,For sustainable, read resilient as companies strengthen relationships with suppliers, October 5, 2020.
  4. ^ CNBC,JPMorgan Chase uses Advancing Black Wealth Tour to boost financial literacy, address racial wealth gap, October 24, 2022.
  5. ^ PYMNTS,C2FO and Schultz Family Foundation Boost Access to Working Capital, March 7, 2023.

-end- CBKC816 (talk) 17:18, 11 December 2023 (UTC)[reply]

I'm afraid this lead section is not an improvement. The claims made are vague and not grammatical ("C2FO works with business [sic] such as Costco, Amazon, etc") while also sounding promotional in nature (In 2023, C2FO launched a partnership with the Schultz Family Foundation - co-founded by Howard Schultz, former CEO of Starbucks to provide access to working capital to [sic] small and diverse businesses.) Regards,  Spintendo  04:08, 12 December 2023 (UTC)[reply]

Edit request[edit]

Hello - thank you for your review and feedback. I have made the grammatical fix in the proposed copy below and removed the last sentence that you flagged. My goal with submitting this revised copy is to address the concerns raised by the maintenance flag on the page. This new summary provides more details about what kind of fintech company C2FO is and is supported by coverage in reliable secondary sources that are independent - including: Financial Times, Forbes, Reuters and CNBC. Those sources have all independently written about the company and summarized what the company does to improve the article beyond the introduction that is currently on the page. I included a list of the notable businesses the company works with to further provide credibility to the organization and supported that with reference links that go back to articles from those reliable secondary sources. Based on the guidance I've reviewed, I hope that this meets the criteria for content to make this update and address and/or remove the flag on the page. Thank you again for your support and advice through this, I greatly appreciate it.

Revised copy:

C2FO is a financial technology company. The Kansas City-based fintech company offers a working capital finance platform that accelerates payments from manufacturers and retailers to suppliers.[1] C2FO works with businesses including Costco, Amazon, Walgreens, Nordstrom,[2] Danone, Air France, Siemens[3] and Walmart[4]. CBKC816 (talk) 17:12, 12 December 2023 (UTC)[reply]

References

  1. ^ Financial Times,Flurry of innovation prompts easier access to funding, Financial Times, February 9, 2016.
  2. ^ Forbes,The New Invoice Financing: Online Players BlueVine, Fundbox And C2FO Are Transforming The Market, Forbes, September 10, 2015.
  3. ^ Reuters,For sustainable, read resilient as companies strengthen relationships with suppliers, October 5, 2020.
  4. ^ CNBC,JPMorgan Chase uses Advancing Black Wealth Tour to boost financial literacy, address racial wealth gap, October 24, 2022.

Reply 12-DEC-2023[edit]

  • I appreciate the revised changes to the grammar, it's much appreciated. The language used in the request sounds promotional The Kansas City-based fintech company offers a working capital finance platform that accelerates payments from manufacturers and retailers to suppliers. Specifically, the word "accelerates" is curious here. Is this being used in its traditional form (which denotes an increase in speed) or is this a term which is unique to the industry? If it is the former, the phrase appears to be passing judgement on the efficiency of the platform, which for obvious reasons we cannot allow. Please advise.
  • With regards to the second sentence which lists the clients of the company, that I'm afraid is not acceptable. (See WP:NOTDIRECTORY.)
  • When ready to proceed, kindly change the {{Edit COI}} template's answer parameter to read from |ans=y to |ans=n. Thank you!

Regards,  Spintendo  04:12, 13 December 2023 (UTC)[reply]

@Spintendo: was responding while I was editing. @CBKC816: I agree with Spintendo, and think I found a good compromise with my revision. I also made some other changes that improve the article and make it less likely to be challenged as an advertisement. STEMinfo (talk) 04:29, 13 December 2023 (UTC)[reply]
Thank you @Spintendo for your feedback on the list of clients. I will keep that in mind moving forward.

@STEMinfo - Thank you for the edits you made. They provide more context to what the company does, however there is one statement that needs to be changed as it is not factual. C2FO does not provide factoring services. (for your references the companies services can be found here: https://c2fo.com/)

With that in mind request removing the incorrect "invoice factoring services" phrase and suggest this as updated copy (updated copy in green)


           C2FO is a Leawood, Kansas-based financial technology company that provides a working capital finance platform. [1] The company operates a financial platform that allows businesses to access funds that are tied up in accounts receivable. [2]

Please note the new reference links for this section. They use reliable sources - Financial Times and Forbes which both provide accurate summaries about what the company does.

Thank you again for your review and guidance. CBKC816 (talk) 16:58, 13 December 2023 (UTC)[reply]
@CBKC816: I looked at the search results for C2FO, and the CB Insights result says "It provides an online, cloud-based platform for invoice factoring that enables rapid advances on outstanding invoices." That's where I got that from. Also, the Forbes article you posted talks about factoring, and implies that C2FO is part of that market. But after reading the info on your site, it appears that you do not sell the invoices, but instead offer a discount to customers as an incentive to pay earlier. No third party is involved in handling the funds. My recommendation would be to add a section called "Business model" where you describe the difference in 2-3 sentences between what you do and factoring, and if it's sourced properly, I'll add it for you. STEMinfo (talk) 22:16, 13 December 2023 (UTC)[reply]
Thank you STEMinfo for your review and revisions. The new summary better reflects the business now. Would you be open to adding a second reference to this paragraph, referencing the CB Insights profile that you reviewed too? I have provided the reference link below. Thank you again!
[3] CBKC816 (talk) 21:32, 14 December 2023 (UTC)[reply]
@CBKC816: You need to use the template to ping people. The CB Insights link is not a good source. It's crowdsourced and promotional "The C2FO secure online platform is the only solution that allows you to launch differentiated early payment options for suppliers, blending patented Name Your Rate™ technology with traditional fixed-rate offers to accelerate or lengthen invoice payments when your suppliers choose. You can leverage your balance sheet or utilize our global funding network to pay your suppliers without complex paperwork and onboarding." Won't work. You'd be better off linking directly to a research report if there is one. You should also suggest a paragraph explaining the business model vs. factoring. STEMinfo (talk) 05:28, 15 December 2023 (UTC)[reply]
Thank you @STEMinfo, really appreciate your feedback. CBKC816 (talk) 20:56, 15 December 2023 (UTC)[reply]

References

  1. ^ Financial Times, Flurry of innovation prompts easier access to funding, Financial Times, February 9, 2016.
  2. ^ Forbes,The New Invoice Financing: Online Players BlueVine, Fundbox And C2FO Are Transforming The Market, Forbes, September 10, 2015.
  3. ^ CB Insights.